The strategies surrounding logo design can be subtle and difficult to achieve. Then how to go about designing a logo, which is the brand, and the face of your business. In this infographic, some food for thoughts has been added for the new age entrepreneur, when the business may need a new logo and how to plan for designing it.
There is a lot more to logo designs than meets the eye. The colour, font, and shape of a business logo have certain associations that influence how a customer perceives your business. When you consider that 93% of purchasing judgements are made on visual perceptions, the important of choosing an appropriate logo for your business becomes all the more important.
About the author Chris Landry: I am the Managing Director at Colourfast. I regularly write about marketing techniques and I produced this info-graphic attached about the psychology of logo designs.