In recent years videos have started to be more widely used than ever by companies and businesses. Generally this is due to the fact that it is now easier than ever before to create videos and also the faster internet speeds have made transferring them much more feasible than in the past. Along with the increasing popularity of videos however, there is one area that is often neglected: Video formats.

Dealing with video formats is often tricky – and while most people tend to recognize the more ‘common’ formats such as AVI, MOV or MP4, few actually understand them. And yet, video formats are actually really important considering they can affect the compatibility of the video.

Imagine sending over a video to an important business client and having them email you back saying that they can’t view it? Or what if you’re about to make a presentation only to realize that the video presentation you’ve prepared can’t be played on the hardware that is available? Needless to say, these situations are best avoided – and that’s where choosing the right format is crucial.

 Be Prepared with Multiple Options

While no video format is truly ‘universal’, there are some formats that tend to be extremely widely accepted. Generally speaking these formats include MPEG, MP4, and AVI. But rather than simply relying on storing your video in one of these formats – why not have a copy of the same video in two (or even three) different formats?

By saving your video in multiple formats right from the get go, you’ll be prepared for every eventuality and should the need arise can use a different video format without needing to convert your video on the spot (which takes time).

If you want to be even safer you could store these videos on the cloud, and even upload them to video sharing websites such as YouTube so that if all else fails they can always be streamed.

Of course, in order to pull this off you’ll need to be able to convert your videos in the first place – and the easiest way to do so is with the Movavi Video Converter. Whether you’re using it as a VOB converter or to convert videos into more universal formats, it will make things fast and easy and comes with hundreds of presets that are tailored to specific devices if you’d like to optimize your video for a particular one.

By using the Movavi Video Converter, you’ll also be able to take advantage of several other options – such as enhancing the video quality, cutting or combining video segments, cropping or rotating the video, extracting audio tracks from videos, and much more.

Essentially you should have everything you need to ensure that your videos are good to go for any business or work-related function. Not only will you not have to worry about compatibility, but you may even be able to improve your videos in various ways as well.

• Technology