Social media is a term that invokes fear in the hearts of many business owners, but really, it is not that bad. In fact, once you understand how to deliver an effective social media marketing strategy, it is quite easy. Most people perceive marketing to be all about promotions and sales, which is not the case. Marketing is a holistic process that begins when a product is created. One of the mediums that have sprung up in recent years, for this purpose is social networks. Social media marketing encompasses all the other aspects of traditional marketing such as sales, promotions, customer research, and customer feedback.
There’s no denying that getting a new site live and into the search engines is an intimidating task. However, getting your idea live is just the beginning of a long route ahead. This is because not grasping the best SEO practices in the beginning can leave your site in tatters with no clicks, visitors or sales. However, with so many SEO techniques around (and some that are no longer effective) it is becoming increasingly impossible to establish which ones are still functional.
Read on to learn five vital SEO tips for your new website. Continue reading “5 VITAL SEO TIPS FOR NEW WEBSITES”
A lot of industry professionals believe that too much technology has already been getting between the workforce and their job, making things a little more complicated than they already are. On the other hand, there are those who feel that IoT technology is helping the industry, especially the construction sector. It promotes safety and overall efficiency. That said, here are some important notes that you should know about IoT construction. Continue reading “How IoT Technology is Reshaping the Construction Industry”
Since its inception in the 1970s, computer-aided design or CAD has been an invaluable tool for designers. CAD programs have since helped advance a wide range of industries, from engineering, architecture, and mechanics to video game development, movie animation, and even fashion design. Continue reading “4 Important Advantages of Computer-Aided Design”
By combining your automated error monitoring activities with the rest of your IT team’s efforts, you have the unique opportunity of boosting your app performance much further than you could by focusing solely on manual performance tracking one method and exclude the automated one. Continue reading “How to Use Error Monitoring Tools to Boost App Performance”
Paper-based and document driven systems to manage organizational talent is a thing of the past. Ring in HRMS software. Many come with state-of-the-art features at an HR software price (Click here for more info) that is reasonable to say the least. But not all features are created equal. Here we take a quick look at some of the most useful features of HR and payroll management software India. We’ve included attendance and leave management system India (Click Here) as well, here, as these – payroll, leave and attendance – make up the critical/bulk of the requirements that small and medium enterprises (SMEs) have from HRMS software. Continue reading “Commonly used features of an HRMS software”
Many online entrepreneurs create websites to reflect the products and services that they sell as well as their mission statements or overall income goals. As such, the website you create for your company will understandably look and function differently than the websites that belong to other businesses.
Establishing an online presence with a website for a business is all about one thing—converting an audience into customers. To make that more likely, every aspect of the website should be focused towards that goal, including its very design. Web design is not just about looks, but also how it directs the users’ overall experience with the website. Therefore, to have a website with a good conversion rate, it should have a web design that makes it easy for potential customers to get into whatever you are offering them. Here are some of the things you can do to make that happen. Continue reading “15 Design Hacks to Maximize Conversions”
Start-ups the world over are slowly and steadily changing the way the industry works. By identifying a problem and addressing it through their products and services, they are making a name and gaining an audience for themselves. Start-ups are also not afraid to take a few unconventional routes and take some bold decisions that others would term risky, and this is helping them gain an edge.
The logistics industry too is seeing its fair share of start-ups emerge. They are leveraging technology to solve a problem and are orchestrating innovation in the truck industry to fast gain a market share. From trying new concepts such as truck platooning to solving base-line problems such as allowing shippers to make freight shipping bookings online, they are doing it all and with flair. Continue reading “Significance of Digital Technology for Logistics Start Ups In 2017”
Indian engineers are in great demand across the world, but can they make India a technologically advanced country? Former President of India Dr. APJ Abdul Kalam said ‘We have to transform India in five areas where India has core competence’. He had a great vision for India and he wanted India to become a superpower by 2020. The name of this project is ‘Vision 2020’. The aim of Vision 2020 is to transform India with a focused manifesto for change. He always insisted that the present day students should be nurtured to make India self-sufficient many ways. Let us explore how Indian engineers can make India a super Tech country. Continue reading “How Indian Engineers Can Make India A Super Tech. Country?”
Starting and developing a new business, as well as managing and expanding a well established one, is never easy. Now more than ever, businesses of all shapes and sizes are faced with countless risks that transform their work environment in ways that could make or break them with a single drop in the market. Continue reading “Is Source Code Escrow Worth the Cost?”
If you’re planning to get data replication software for your company, it’s not as simple as downloading a program and installing it. Since this is an enterprise-level solution, you will need to thoroughly vet your choice of software and choose the right vendor. To help you get started, here are seven tips: Continue reading “7 Tips to Choosing the Right Data Replication Software”
Until very recently, investing in an IT solution to support business operations meant spending thousands – sometimes even millions – on infrastructure, software, implementation, and other cost elements. Today, transforming into a digitalized business is easier than ever thanks to solutions being offered as services. Continue reading “Understanding the Top 3 Advantages of Software as a Service (SaaS) for Small Businesses”
There is likely no one on earth to whom we would willingly divulge all of our most intimate details. Sure, there are those with whom we would share our financial details with, likely a financial advisor. In the same way, we would hold nothing back from a doctor about our health. We tend to spread our secrets around. Different people know different intimate bits about us. But even our spouse doesn’t know everything. At the least, when we want to buy a gift for our partner, they have no idea what it is. There is always something we are holding back from someone. Continue reading “It’s Personal: How Technology Has Overtaken the Most Personal Aspects of Our Lives”
Online business is getting increasingly competitive; the market has become saturated due to low barriers to entry and increases in technology around the world. This isn’t to say that you shouldn’t start your online business, it just means you’ll have to be creative to make it work. If you want your online business to grow its market share it is increasingly important that you differentiate yourself from your competitors. This article will give a brief overview of some techniques you can use to make your online business stand out from the crowd. Continue reading “Make Your Online Business Stand Out From The Crowd”
While most people see new products developed in this day and age as tools to meet new people or improve one’s productivity, some of these can also help families bridge the gap that exists among siblings, between parents and their children, or among different units in an extended family. Check out some of the best tech tools that can help bring your family closer together. Continue reading “5 Tech Tools to Strengthen Your Family Bond”
Of all the inventions that truly revolutionised modern life, the Internet surely ranks among the top 5 when it comes to utility. Its earlier use was restricted only to communication via email and Instant Messenger (IM), but slowly, it began to expand its reach into other areas as well. Continue reading “How technology has played a part in improving personal banking services”
The trend for brands to create content designed to be sought and not pushed to people’s televisions and devices, is creating a golden age for content. Video technology has progressed in leaps and bounds in this time as well. Partly this has been fuelled by rapid increases in mobile and fixed internet speeds along with the almost universal adoption of smartphones in developed countries.
With the digital infrastructure and actual content starting to play catch up with technologies (4K and augmented reality are two cases in point here) 2017 is shaping up to be a golden year for video technologies. Continue reading “Video Technologies to look out for in 2017 (and beyond)”
A virtual data room, or VDR for short is a more secure form of the popular cloud storage technology we have now. Cloud storage and computing have become so popular that businesses both big and small are adapting this technology for their use.
VDRs are used as a secure and virtual meeting room that can be used for all types of business meetings. It can be a place where the auditor, the attorney and potential buyers review sensitive or personal data and other documents.
Businesses who truly want to protect their assets and their most private business dealings should look first to secure a virtual data room. First and foremost, it’s a form of traditional cloud storage, but with added security measures and private features that deal with discreet business aspects. VDRs are the wave of the future, according to data experts. The cloud, since its inception, has become an invaluable medium where businesses, organizations and users can share large volumes of content quickly across the web. Continue reading “4 Excellent Benefits Of Having A Virtual Data Room For Your Business”
Today, it seems like it’s impossible to get through the day without the help of technology. As we’ve become busier and more overloaded with information, the need for technological short cuts and tools has gone through the roof. Continue reading “The Pros and Cons of Budget Technology”
Landscape lighting is more than just illuminated outdoors. It is the art and science combined to achieve effective results. A good landscape lighting designer must have a sound understanding of the fundamentals of design, a lighting plan and an objective in mind. LEDs fall right in place when it comes to enhancing the beauty of a structure and their effectiveness vis-à-vis lighting capabilities. After all, we should add more light and not energy, right? Continue reading “Lighting terminologies a landscape lighting designer must know”
The Samsung J3 Pro is built in the signature Samsung style with a slim, light and comfortable shape and size. The redesigned metallic select button and the high resolution camera match those of top-end phones in the market. The Samsung J3 is an absolute delight for smartphone users that are looking for a feature rich phone with a strong battery and is affordable. Continue reading “The Samsung J3 Pro- Exclusively on Paytm and Paytm Mall”
In this time and age, both B2B and B2C businesses can’t succeed if they don’t know what their customers are thinking; which is why now it has become all the more necessary for marketers to collate and analyze customer data and develop strategies based on that. Continue reading “In 2017, Customer Engagement Has To Be A Part Of Your Marketing Strategy”
In some industries, simply setting up an Internet connection for each branch of your business is not enough. With more employees who need to stay connected just to use a specific tool or complete a certain task, a custom network solution such as an SD-WAN is now a necessity.
Here are six industries that can benefit the most from having an SD-WAN installation: Continue reading “6 Industries That Are a Perfect Fit for SD-WAN”
Back in the day, businesses managed their vehicle fleets by phone. Dispatchers did their best to manually map routes and follow up by telephone. Yes, there was a time before pagers, walkie-talkies, and CB radios, let alone cell phones and global positioning systems (GPS).
But, without revisiting that history, you find yourself in a world full of technology tools able to locate and communicate in real time with widespread fleets of cars, truck, construction equipment, and more. Continue reading “The role of fleet management systems”