Impact of Color in Branding – Infographic

The impact of colors in branding and very specifically in understanding the brand personality type has been highly explored in consumer behavior literature. It is interesting to know that brands and their personality have very strong linkages to specific colors and this is encountered and professed while designing all communication channels of the brand including that of the web.In this infographic some light is shed in terms of the association of brands with colors. The-Power-of-Colour-in-Branding-Infographic