Tag: branding

Things to consider when looking for a logo maker

A logo is an important part of a brand or company. If a company is just starting up, it is inevitable it will have a logo. In fact, great brands today are known mainly by their logos. These days, even people pay mostly for the brand name than the service they provide or the actual item. This is because they know they have made a name. They have made it the best it could be by improving their quality but retaining their name and logo. Continue reading “Things to consider when looking for a logo maker”

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Actionable Ways to Improve Your Brand Presence

A company’s brand is one of its most important assets, influencing public perception, customer interaction, and revenue numbers. There is even anecdotal evidence that it can have a moderate impact on regulatory and legal proceedings. Most firms recognize the importance of branding, and want a strong brand. But how do you do it?

We are going to specifically be discussing printed brand presence. Brand presence online, in the community, on the radio waves and on the airwaves are all important, and considerations for future articles. Continue reading “Actionable Ways to Improve Your Brand Presence”

Impact of Color in Branding – Infographic

The impact of colors in branding and very specifically in understanding the brand personality type has been highly explored in consumer behavior literature. It is interesting to know that brands and their personality have very strong linkages to specific colors and this is encountered and professed while designing all communication channels of the brand including that of the web. Continue reading “Impact of Color in Branding – Infographic”

Logo Design Strategy – Infographic

The strategies surrounding logo design can be subtle and difficult to achieve. Then how to go about designing a logo, which is the brand, and the face of your business. In this infographic, some food for thoughts has been added for the new age entrepreneur, when the business may need a new logo and how to plan for designing it. Continue reading “Logo Design Strategy – Infographic”