Digital marketing, which includes search engine optimization (SEO), is a trending business and it’s foreseen as the next big thing this year. And why not. Everybody is embracing digital technology. E-commerce and even companies that started as a physical store are trying to build and establish a web presence. The Internet plays a major role in information dissemination and business transactions today, so everyone wants to rank a good spot online and become visible through SEO.
Tag: Digital services
There’s no doubt that technology is revolutionizing the world, and it’s certainly affecting the real estate industry. With studies suggesting that 92% of all home buyers today use the internet at some point to search for a home, it’s important to understand how to make use of digital technologies and digital marketing strategies in order to capitalize on the changes occurring in the real estate industry. While it will require a little more work than simply creating a website, it’s actually not that difficult to be successful with digital real estate.
Journal title: Journal of Retailing and Consumer Services
Authors: Purva Grover and Arpan Kumar Kar
We investigate the impact of advertisements and promotions on Twitter. The study explores user participation, user engagement and user retention on Twitter. The study proposes a new Social Media Engagement model for understanding user dynamics. The study provides interesting inputs for promotional marketing tweets.
Opening an online store may seem challenging, but it is easier than you think. If you’re looking for ways to expand your business, starting your own e-commerce store could be just what you need to succeed. It does not take long to set up such a store, and you can be on your way to marketing your products in no time at all.
The purpose of this paper is to understand the effects of successful adoption of information technology (IT)-enabled services to be provided in the proposed smart cities of India from end-user-experience perspective.
Marketing in the digital age is both easier and more complicated. It is easier because you have more ways to reach a very targeted audience, allowing your business to benefit from a stream of potential customers. On the other hand, the available digital marketing instruments offer more targeting and analytic tools, making it more difficult to formulate a suitable campaign for your business. Continue reading “Simple Marketing Tips Any E-commerce Store Owner Can Implement”
Planning to shoot a music video with your friends, but don’t think you have the budget to pull off a nice production? If so, then this post is for you. Money is not the only component that determines how well a music video turns out to be. Correct planning and judicious utilization of your resources can easily help you create a top notch music video within a tight budget. Below, we look at four tips that can help you cut the cost of your music video production without having to sacrifice its quality. Continue reading “4 Tips To Shoot A High Quality Music Video With Tight Budget”
Many online entrepreneurs create websites to reflect the products and services that they sell as well as their mission statements or overall income goals. As such, the website you create for your company will understandably look and function differently than the websites that belong to other businesses.
Starting and developing a new business, as well as managing and expanding a well established one, is never easy. Now more than ever, businesses of all shapes and sizes are faced with countless risks that transform their work environment in ways that could make or break them with a single drop in the market. Continue reading “Is Source Code Escrow Worth the Cost?”
Of all the inventions that truly revolutionised modern life, the Internet surely ranks among the top 5 when it comes to utility. Its earlier use was restricted only to communication via email and Instant Messenger (IM), but slowly, it began to expand its reach into other areas as well. Continue reading “How technology has played a part in improving personal banking services”
Nowadays, we are witnessing many changes that were unimaginable in the past, and the introduction of smartphones is one such phenomena. It has replaced some amazing inventions we’ve seen in the past.
Moreover, mobile apps make smartphones even smarter as time goes by. Here and there, you can see smart apps like the time card app to track your work hours instead of using traditional punch-in clocks. There are also a lot more apps to help you in your practical daily life. Even if you utilize a supplement like Alpha Brain to stay organized, mobile apps will help eliminate the need to store so much information in your memory. Continue reading “The Rise Of Mobile Wallets”
People who take up trading are often seen as gamblers or risk-takers. But trading is not just rolling dice and hoping for the best. Many people decide to trade before they get the right education for it, sometimes simply because they don’t realize there is an education to be had. But when it comes to trading, trading without knowing how can be costly.
Ask any successful trader what tools were most helpful in their training, and they are sure to mention a trading simulator. Trading simulators are designed to mimic what it’s like to trade on the market, without the risk of losing real money. Continue reading “What to Look for in an Online Trading Simulator”
The domain name for your company can make it easier for prospective customers to find your site. The more time it takes them to track down your site, the less time they will spend looking at what you have to offer. You might remember seeing those domain names in the past that featured multiple letters and numbers. Very few people will take the time to write down that name, and even fewer people will actually remember it. That is why it’s so important that you understand what you should keep in mind when picking your new domain name. Continue reading “Four Things to Keep in Mind When Picking a Domain Name”
You forgot that today was the last day for your insurance premium payment. While you wait for the traffic lights to change, you quickly pull out your phone and make the payment from your mobile banking app.
Your sister wants to go shopping – it’s her birthday next week and she’s really excited! So like a doting older sibling, you transfer money to her account during your coffee break at work.
In an attempt to make payments hassle free and more secure, the Government of India has started initiating the movement towards digital payments using UPI. Unified Payments Interface (UPI) is an innovation introduced to enable and link multiple bank accounts into a single mobile application where ever the mobile number is registered for online transactions (like for validating otp, etc). It facilitates operation by merging banking transactions, seamless fund routing, balance querying and merchant payments into an application enabled through a PIN. It also addresses the requirements surrounding “Peer to Peer” payment requests which can be scheduled and paid as per requirement and convenience. There are a few UPI Applications (like PhonePe) for different mobile operating system platforms like Android, Windows and iOS. Continue reading “#MyBankIsMyWallet Move towards Digital Payments using UPI”
Hotel companies should definitely embrace social media as part of their advertising strategy because it can attract a new audience to their website. The most popular platforms to use are Twitter and Facebook, but something that has gained a significant amount of followers in recent years is photo-sharing site Instagram. It has millions of people using it and putting up their best images with its famous filters. This amazing social media platform is ideal for hotel businesses as tourists adore sharing pictures while on holiday. Firms should create a profile because they can put up gorgeous photos of their property especially of a spa and gardens. Continue reading “Why Hotel Firms Must Be on Instagram To Compete Against Rivals for New Customers”
Promoting a company online is a necessary part of running a business as this is where a major amount of sales happen. Digital marketing is where a company thinks about its paid advertising campaigns, website design and social media. All of these components make up a successful online presence that will result in greater web traffic and sales. Getting these things right is important for a small or large business because customers can be put off very easily if they do not like a website. What needs to be done is focus on each area to ensure that the company is using their advertising money towards the best solutions for the site. Continue reading “How To Create A Top Business Website With A Professional Digital Marketing Company”
The mobile smartphone is now everything at once – companion, personal banker, shopper and entertainer. Are you using your mobile phone to its fullest potential?
You forgot that today was the last day for your insurance premium payment. While you wait for the traffic lights to change, you quickly pull out your phone and make the payment from your mobile banking app… Continue reading “Your mobile phone – The hub of all things digital”
The trend for companies nowadays is to go paperless. More and more businesses are opting to go digital. This shift to digitizing workflow and other important documents has been happening for works. Because of what technology has achieved and the recent innovation on cloud-based solutions, we now have the capability to access any file even just by using our mobile phones.
For instance, in Australia company information can be now be accessed by anyone, even the public, through ASIC search (https://www.infotrack.com.au/products/searches/company-searches/asic-search/). The history, organisational chart, and consumer laws followed or being violated can be accessed in this third-party cloud management. Continue reading “Important Reasons for Digitising Content”
When you’re thinking about starting up a hotel business and are considering the ways you can make yours a unique success – there are probably a host of priorities that immediately spring to mind. These priorities will no doubt include working on your marketing campaign, considering the right way and the right time to properly launch your website, the way you will handle to content on your website and manifest customer service consideration you will no doubt have. Continue reading “The Customer, the Client and Your Internet Booking Engine”
The marketing landscape has undergone some vital changes during the past few years, and most of those improvements can be traced back to the continuous growth of digital platforms. As a result, companies have started to rely more on digital solutions to keep data organized and refined. Meanwhile, others have learned to keep their customers engaged using a newsletter through ActiveTrail other email marketing tools. Then finally, there are also those who have found strength in stabilizing their mobile and social media marketing campaigns.
Knowing these things, businesses that hope to effectively improve their customer engagement strategies must adapt to the so-called digital age and revolution. And with that regard, here are some of the most impactful types of software that can help companies achieve their marketing goals and ultimately, surpass them. Continue reading “Three Software that Can Boost the Digital Marketing Campaign of Your Business”
As an entrepreneur, you want to find ways to attract more customers and to make your business grow. Whether you’re coming up with promotional stunts, providing great discounts, or giving away freebies in addition to your usual fantastic products or services, there are many ways to create better customer experience for your patrons.
One popular service that you might want to look into is the provision of free WiFi within the premises of your business establishment. Outdoor WiFi solutions, for instance can be deployed in food parks, al fresco cafés, and playgrounds, while reliable indoor business WiFi can be implemented inside large retail spaces, restaurants, and hotels. Continue reading “Why Businesses Should Provide Free WiFi for their Customers”
Is a 2D animation ideal for your business or should you use 3D animation
When visiting various businesses on the internet, I have found that the number of 2D animations on sites are increasing. From the explainer videos about a product or service, to the welcoming page which gives a little bit of an introduction to the services of the main site, whiteboard animations are populating the world wide web. As a business, it is important to look at this growing trend and question whether or not utilizing 2D is beneficial to your brand, specifically, should you implement 3D animations and other media? Here are a few considerations to take into account prior to jumping on the whiteboard animation train. Continue reading “Does your site profit from using a whiteboard Animation?”
Service industries are utilizing advanced information technologies, like the Internet, to improve the efficiency, reduce cost, and most importantly for providing customer with better service. All customer interaction happens at back end where various analytics is done through the use of technology. Across range of industries computer technology are being extensively used to improve market place exchanges in a variety of service settings. Apart from being so useful technology can sometimes be very hostile this can happen because of malfunction or break down. Use of Internet can potentially reduce cost on as per transaction that happens with customer but bad on line experience can severely damage customer satisfaction and customer loyalty towards service provider. Continue reading “Models of Digital Services”
The factors affecting proceeding of any online payments depends on multiple factors of risk perceptions by the consumer. Exploring multi-faceted risk associated with online transactions has been of interest to researchers as these parameters of perceived risk may influence consumer’s acceptance of online and other e-services. Some previous studies have been done on multi-faceted risk in e-services. This study tries to extend this line of research by examining user’s perception on multi-faceted risk in online payment in e-commerce transactions in Indian context. Results of this study indicate users awareness and there risk perception on eleven different facets of risk in e-payment transactions and tries to prioritize these risk facets into three categories based on user perception about them. Continue reading “Exploring multi-faceted risk in e-payments”