Tag: Business Analytics

Introducing the Digital Service Usage Satisfaction Model

Title: What Affects Usage Satisfaction in Mobile Payments? Modelling User Generated Content to Develop the “Digital Service Usage Satisfaction Model”

Author: Arpan Kumar Kar

Link to full article for free download: https://rdcu.be/b5ImK

Permalink in Springer website: https://link.springer.com/article/10.1007/s10796-020-10045-0

Continue reading “Introducing the Digital Service Usage Satisfaction Model”

Case Study on Tech Talk is now best selling case study

From story teller to researcher to best seller: the journey continues! Got a fair bit of pleasant surprise today to know that our case study on Tech Talk became the best selling case study in IVEY cases globally for the academic year 2019-2020. Tech Talk started as a blog when I was doing my masters around 2007. What a walk through the memory lane, story teller to researcher and back again!

Continue reading “Case Study on Tech Talk is now best selling case study”

5 Great Ways Big Data can Help Small Businesses Thrive

Achieving success as a small business owner is no longer just about delivering quality service with a smile. Sure, these factors are still important, but in order to stay competitive and even grow your business in the long run, you need to crunch the numbers, gather valuable data, and put the insights into actionable reports. Nowadays, though, there is so much important data that you need to process on a daily basis, that doing it manually becomes an insurmountable task.

Continue reading “5 Great Ways Big Data can Help Small Businesses Thrive”

Courses @ IIT Delhi 2020 – EMP in Strategic Innovation, Digital Marketing & Business Analytics

Executive Management Programme

in

Strategic Innovations, Digital Marketing, & Business Analytics

Department of Management Studies,

Indian Institute of Technology Delhi

4th Jan – 7th Jun 2020, Classes on Weekends / National Holidays

Apply Online:  http://tinyurl.com/iitdsidm 

Continue reading “Courses @ IIT Delhi 2020 – EMP in Strategic Innovation, Digital Marketing & Business Analytics”

Set Up International Websites To Get More Online Business

In this day and age almost every business has gone online. This is because they can do their business beyond their local demographics and geo limits. However, doing business on a global scale is not easy especially when you have to reach out to people of different cultural and traditional background. All will have different needs, choices and preferences that you will need to cater to.

Continue reading “Set Up International Websites To Get More Online Business”

Impact of Corporate Social Responsibility on Reputation – Insights from Tweets on Sustainable Development Goals by CEOs

International Journal of Information Management, Volume 48, October 2019, Pages 39-52

Abstract
Social media had been extensively used for communication and networking purposes among corporates. Literature indicates social media platforms had also been used by the firms for building relationship with different stakeholders (i.e. customers, employees, investors and neighbouring communities). But there exists a gap in literature, whether social capital present on social media can be used for building corporate reputation (CR) in the society. Literature indicates corporate social responsibility (CSR) impacts CR. Therefore this study explores how CSR messages on social media impacts CR. For this study assumption was made that all the concerns and issues raised by Sustainable Development Goals (SDGs) are the social responsibilities of the CEOs. The study tries to explore this gap by analysing the tweets posted by two group of CEOs, i.e. CEOs in top 200 fortune companies and top 100 social influencer CEOs. Continue reading “Impact of Corporate Social Responsibility on Reputation – Insights from Tweets on Sustainable Development Goals by CEOs”

2019 EMP in Strategic Innovations, Digital Marketing, & Business Analytics | IIT Delhi

Executive Management Programme

in

Strategic Innovations, Digital Marketing, & Business Analytics

Department of Management Studies,

Indian Institute of Technology Delhi

5th Jan – 9th Jun 2019, Classes on Weekends / National Holidays

Continue reading “2019 EMP in Strategic Innovations, Digital Marketing, & Business Analytics | IIT Delhi”

Big data with cognitive computing: A review for the future

Abstract : Analysis of data by humans can be a time-consuming activity and thus use of sophisticated cognitive systems can be utilized to crunch this enormous amount of data. Cognitive computing can be utilized to reduce the shortcomings of the concerns faced during big data analytics. The aim of the study is to provide readers a complete understanding of past, present and future directions in the domain big data and cognitive computing. A systematic literature review has been adopted for this study by using the Scopus, DBLP and Web of Science databases. The work done in the field of big data and cognitive computing is currently at the nascent stage and this is evident from the publication record. The characteristics of cognitive computing, namely observation, interpretation, evaluation and decision were mapped to the five V’s of big data namely volume, variety, veracity, velocity and value. Perspectives which touch all these parameters are yet to be widely explored in existing literature.

Journal: International Journal of Information Management (Elsevier)

Authors: Shivam Gupta, Arpan Kumar Kar, Abdullah Baabdullah, Wassan A.A Al-Khowaiter

Download the article here at Elsevier.