Tag: Big Data

7 ways how big data is changing marketing

Over the last few years, technological advancement has really changed the way marketing data is used. It has become more specific and marketers now focus on individual preferences instead of market trends. Historic action has paved way for a customized one-on-one engagement between the seller and the buyer. Gone are the days when people used to replace their mobile phones only after they stopped working. The younger generation replaces their android phones within 3-4 months after finding some new features in a newer model. Continue reading “7 ways how big data is changing marketing” →

IT Analytics Market poised for Growth to 9.2 Bn USD in 2020 (Sample Report Available)

Zion Research has published a new technical industry analysis article titled “Information Technology Operations Analytics Market by Software Solution. Focus of this report is on Visual Analytics, Artificial Intelligence, Machine Learning, Predictive Analytics, User Behavior Analytics, Precinct Analytics and Root Cause Analytics, for Real-Time Log Management, Application Performance Management, Infrastructure Management, Network and Security Management and Others Applications. According to this technical analysis, the global demand for IT Analytics, which was earlier valued at 2.5 billion USD in 2014, is expected to grow to a volume of 9.2 billion USD in 2020. This means a CAGR growth of 23.7% between 2015 and 2020 for the industry, which promises to provide great dividends to the domain experts of analytics. Continue reading “IT Analytics Market poised for Growth to 9.2 Bn USD in 2020 (Sample Report Available)” →