E-Commerce Analytics – The Digital Enablement Strategy

In days to come, e-commerce is gradually engulfing traditional commerce. We witness more and more traditional commerce being engulfed or moving towards digital enablement. This brings in a new set of desired skills for practitioners and job seekers. So is this really a jump into the frying pan?

Worldwide, there is a strong move towards Web 2.0 and Digital Enablement. We are witnessing many innovative digital business models which are creating a lot of value for the immediate and tertiary stakeholders. Some of such businesses are becoming so successful, that they are getting engulfed by the larger players in the ecosystem to maintain their leadership positions (Remember how Facebook engulfed Whatsapp).

Today, it is important to indulge actively in social media for your business interests. Every successful entrepreneur needs to schedule updates to social media sites regularly. This is not only to let the potential consumers become aware of the new promotions or developments in your business, through your blog, but also to develop a social presence on the web. The move towards internet of things, is again a push for traditional businesses to look and explore new business models leveraging the power of the web. Today the world of digital marketing and social media marketing has truly shaken all the classic theories on marketing and how one reaches the end consumer.

So what does it mean for the business? How should business reorient their strategies to address this requirement.

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Practitioners in the domain need to be exposed to using analytics platform for understanding the consumer behaviours associated with using the web or internet. How the web is coded and linked needs to be explored. Further, trends would also be extracted from the traffic of websites. Practitioners should also be exposed to specific tools and performance indicators for analysing the Web.

E-Commerce_Frameworks

So what kind of skill set is required to be honed when the organization moves toward the digital pathway? The traditional methods surely needs to be shaken up before it can really be ready for digital enablement. So how are the employees of a digital firm different from the traditional brick and mortar firm, in terms of skills and the values they deliver?

Further practitioners moving into the domain need to learn how to use the Internet effectively for marketing initiatives. This will also expose them to the various analytical tools and optimization techniques, to successfully promote any offering. This endeavour may cover online consumer behaviour, Word of Web, Web 2.0, online network analytics, online pricing methods, web analytics, online campaign analytics and channel optimization, search engine and social media optimization, etc.

Today, when we talk about e-commerce, another important dimension comes to the mind. How do we manage the information assets that are associated with this digital enablement. Practitioners in the domain also need to understand the basics of how to use the Internet effectively for marketing initiatives. They need to be exposed to the various analytical tools and optimization techniques, to successfully promote any offering. Their training needs to cover online consumer behaviour, Word of Web, Web 2.0, online network analytics, online pricing methods, web analytics, online campaign analytics and channel optimization, search engine &social media optimization, etc.

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