Marketing in the digital age is both easier and more complicated. It is easier because you have more ways to reach a very targeted audience, allowing your business to benefit from a stream of potential customers. On the other hand, the available digital marketing instruments offer more targeting and analytic tools, making it more difficult to formulate a suitable campaign for your business. Continue reading “Simple Marketing Tips Any E-commerce Store Owner Can Implement”
The Samsung J3 Pro is built in the signature Samsung style with a slim, light and comfortable shape and size. The redesigned metallic select button and the high resolution camera match those of top-end phones in the market. The Samsung J3 is an absolute delight for smartphone users that are looking for a feature rich phone with a strong battery and is affordable. Continue reading “The Samsung J3 Pro- Exclusively on Paytm and Paytm Mall”
In this time and age, both B2B and B2C businesses can’t succeed if they don’t know what their customers are thinking; which is why now it has become all the more necessary for marketers to collate and analyze customer data and develop strategies based on that. Continue reading “In 2017, Customer Engagement Has To Be A Part Of Your Marketing Strategy”
With their low overhead and minimal need for staff, online businesses have a great deal of appeal for aspiring entrepreneurs. However, most of them don’t make it. Don’t be the next failed owner; take steps to plan in order to maximize your chances of success.
Fill a Demand in a Compelling Way
Often, the most prosperous undertakings spring out of desires that customers didn’t even know they had. Make sure that your product is unique or, if it isn’t, figure out how to package it in a way that is different from the store around the corner. Continue reading “How to Create an Online Business”
A new survey commissioned by an online local services marketplace has found that the average social media profile picture is 2 years old. Social media is one of the first things that many people check when they get up in the morning, and even though the majority of people update their social media profiles daily, their profile picture can be up to 4 years old. Continue reading “Survey finds that the average online profile picture is 2 years old”
Digital stores have become synonymous with their brick and mortar counterparts. In the modern business landscape, just about every physical retail location offers up some sort of Internet based buying experience. Digital stores are always open, require little actual upkeep, and can become valuable revenue streams. One of the most basic principles associated with digital selling is the shopping cart.
The change in the mobile internet has revolutionised the food industry. Product and customer services play an important role in the growth of such online food websites. While we go for purchasing over the web the first thing we go through it is that we all go and read the reviews about that site. Whether they are delivery good quality products, whether they reach us on time and several other factors. Before even going to read the reviews the first thing that take us to search for those sites are our interest towards a particular dish or the opinion about a particular online food website by our friends or family. Continue reading “Top Apps to Order Food Online”
Paperless Transactions are the Future!
Did you know that by 2017, India is set to cross the 500 million internet users mark? The growth in numbers is phenomenal, considering that it was 200 million in 2013. This rising number also includes the 314 million mobile internet users. Statistics released by IAMAI also reveal that the 3G user base in India is growing rapidly and will grow up to 61.3% during 2013-2017. Speaking in numbers, the approximate 82 million 3G user base in India at the end of 2014 is estimated to reach to 284 million by then end of 2017. Continue reading “Recharge Apps – A Window to Paperless Transactions”
Right, now as we talk about cutting down expenses, a lot of things come to our mind. Like, that one time when we thought we would not waste anymore money on silly things but bought an extra microwave just because it was on sale? And then justified our actions saying that we were being cautious about “what if the first one malfunctions?” No more of that stuff now. Online shopping has entered the picture and it has successfully kept our expenses in check. Especially, it has proven to be highly useful to businessmen and nothing-in-short-of-boon to startup guys who run low in the flow of money during the initial days. This is an informative piece on how to control your expenditure and not get completely bankrupted in the lure of shopping. Continue reading “10 reasons why online shopping can help you cut down your expenses”
Service industries are utilizing advanced information technologies, like the Internet, to improve the efficiency, reduce cost, and most importantly for providing customer with better service. All customer interaction happens at back end where various analytics is done through the use of technology. Across range of industries computer technology are being extensively used to improve market place exchanges in a variety of service settings. Apart from being so useful technology can sometimes be very hostile this can happen because of malfunction or break down. Use of Internet can potentially reduce cost on as per transaction that happens with customer but bad on line experience can severely damage customer satisfaction and customer loyalty towards service provider. Continue reading “Models of Digital Services”
So many eCommerce stores have popped up since the concept of online shopping incepted. People widely prefer the very idea of mobile shopping and spending the time saved more productively. There are numerous online stores that are successful in delivering a smooth experience while some are still trying to pace up. And unfortunately, there are some that make the visitor pull their hairs. Such frustrating experiences end up costing businesses sales. Continue reading “6 Sure-Shot Solutions For eCommerce Web Design Success”
Today, most people do not read books in hard copy, but on their Kindles. They do not listen to the news on the radio, but via podcasts. Instead of watching TV shows on TVs, they stream them on Netflix. These are just the most obvious examples of how the digital environment takes over our lives in this day and age – not to mention online shopping, online dating, online chatting and online working! Online businesses are not as new right now as they used to be ten or fifteen years ago and they became an omnipresent part of our daily lives. That is why more and more people decide to go into this venture. However, starting an online business is not cheap, so you might want to try to save some money, if possible. Here is how you can do that more easily. Continue reading “Run Your Online Business on a Low Budget”
A digital wallet alludes to an electronic gadget that permits a person to make electronic trade exchanges. This can incorporate obtaining things on-line with a PC or utilizing a cell phone to buy something at a store. Progressively, digital wallets are being made for essential monetary exchanges as well as validate the holder’s accreditations. Continue reading “What are Digital Wallets”
INTRODUCTION: E-commerce or electronic commerce is an industry where products are purchased and sold over electronic systems such as the Internet or other computer networks. It is generally considered as the sales aspect of an e-business. Continue reading “DATA ANALYTICS FOR E-COMMERCE”
2012 was an exciting year for Indian e-commerce, which capped off an incredible 5 years of exponential growth, from approximately $1.75 Billion in 2007, to over $14Bn by 2012. A lot is being written about 2013 as a year of possible consolidation for the industry. But regardless of how things develop in this sphere, 2013 will see more interesting trends and more interesting innovations in the Indian e-commerce, as the market matures. Continue reading “How to set up an E-Commerce Portal – A Case Study”
‘MobileGyan’ is very simply an e-Commerce website selling smartphones and providing consultation regarding purchase. MobileGyan serves as a platform for a variety of value adding activities regarding choice and purchase of mobile phones, in the end selling them too at lower than market prices. Our business model rests on our two strengths being surplus capital and technical talent. Continue reading “Setting up a Advisory Portal for Mobile Purchases – A Case Study”
In the current era, the business which is growing tremendously is the food chain restaurants with its peak demands, it highly necessary for any restaurant to promote itself as the best place to dine. To reach to a wider audience, the only way feasible would be by providing the details of the restaurant via website. Keeping this in view, the primary objective of our website for the restaurant ‘Khao Jiyo’ is to act as a one stop place which provides insights on the restaurant highlighting it as the best place for premium consumers to dine. Continue reading “How to set up an E-Restaurant – A Case Study”
Our Business plan: Our business includes selling of T-shirts to the customers. However we will be exploring other options if the demand to our brand increases in future periods. Using the “Link Building” “Blogging” and “SEO” for promotion purposes. The reason for using the name Bhikari Kangala is because as we are only targeting the poorest people this name easily attracts the crowd and helps us in reaching the mass market and build a brand. Continue reading “Website Design Plans for E-Commerce – Case study”
E-Commerce is the magic word in the era of web enablement. In this era of internet driven innovations, a rising number of professionals are engaging in innovative business models and services within their own. There are further numerous professionals employed within the domain as experts. This article provides an overview of E-Commerce Infrastructure Planning and Management. Continue reading “E-Commerce Infrastructure Planning and Management”
E-Commerce is the buzzword of the moment. In this era of web enablement, a rising number of professionals are engaging in innovative business models and services within their own. There are further numerous professionals employed within the domain as experts. This article is for providing some interesting infographics and imagery which could be used by such professionals working within the domain of e-commerce. Continue reading “E-Commerce Infographics”
In days to come, e-commerce is gradually engulfing traditional commerce. We witness more and more traditional commerce being engulfed or moving towards digital enablement. This brings in a new set of desired skills for practitioners and job seekers. So is this really a jump into the frying pan? Continue reading “E-Commerce Analytics – The Digital Enablement Strategy”
Introduction: E-Commerce (electronic commerce), derived from such terms as “e-mail” and “e-markets,” is often identified as the same as e-business, in many context, though the former theoretically is a subset of the latter. It is essentially the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. Today, major corporations are rethinking their businesses in terms of the Internet and its new culture and capabilities. Companies are using the Web to buy parts and supplies from other companies, to collaborate on sales promotions, and to do joint research. Exploiting the convenience, availability, and world-wide reach of the Internet, many companies, such as Amazon.com, the book sellers, has already discovered how to use the Internet successfully.
Continue reading “E-Commerce – Frameworks, Challenges and Solutions”
Website designing is a bigger challenge than is perceived to be by most webmasters. Sure, it is very easy to set up a word press or a drupal blog with a single click install, but how do you design it properly so that it delivers the intended value to your stake-holders? In this article, we would discuss upon the major issues related to the color schema of blogs and what they communicate. Continue reading “Website Designing Strategies – Colour Schema”
Information security is the talk of the day. With the advent of growing popularity of information services and web enabling technologies for enterprise digitization, information becomes the critical asset that enterprises have to protect. So how does these critical assets fall under the risk of security breaches? Let us investigate some of the popular approaches. Continue reading “Major Approaches in Information Security Breaches”
Over the years, E Commerce security has become an important aspect of businesses worldwide, particularly the aspects of Information Security and Computer Security. With technological advantages, we are able to eliminate ‘Human touch’ and improve efficiency in a number of areas, but with the added fear and risk that some part of the entire value chain might be compromised, leading to financial loss, and more importantly loss of private information. Continue reading “Security Threats in E Commerce”