Tag: Corporate Strategy

Impact of Corporate Social Responsibility on Reputation – Insights from Tweets on Sustainable Development Goals by CEOs

International Journal of Information Management, Volume 48, October 2019, Pages 39-52

Abstract
Social media had been extensively used for communication and networking purposes among corporates. Literature indicates social media platforms had also been used by the firms for building relationship with different stakeholders (i.e. customers, employees, investors and neighbouring communities). But there exists a gap in literature, whether social capital present on social media can be used for building corporate reputation (CR) in the society. Literature indicates corporate social responsibility (CSR) impacts CR. Therefore this study explores how CSR messages on social media impacts CR. For this study assumption was made that all the concerns and issues raised by Sustainable Development Goals (SDGs) are the social responsibilities of the CEOs. The study tries to explore this gap by analysing the tweets posted by two group of CEOs, i.e. CEOs in top 200 fortune companies and top 100 social influencer CEOs. Top 100 social influencer CEOs on social media were identified from the Hootsuite.com. Social influencer CEOs are having tremendous amount of influence on Twitter. The statistically test performed on the two group of the CEOs depicts there is significant difference in the number of CSR messages posted by fortune CEOs and social influencer CEOs. Results reveals social influencer CEOs had posted 5.97 times more CSR messages on Twitter as compared to fortune CEOs, which in turn may had led to better CR, in terms of shares and likes by social capital present on Twitter. The study reveals may be social influencer CEOs through CSR messages are trying to engage stakeholders strategically on Twitter. This is an open question at present, therefore future researchers can explore this in more details. The managerial implication of the study for CEOs and firms had been highlighted in the study.

Authors: Grover, P; Kar, A.K. & Ilavarasan, P.V.

Link: https://authors.elsevier.com/a/1YV47z1m7HbZi

Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics

IIT Delhi announces the call for applications for the Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics, which is planned from 6^th January 2018 – 10 June 2018, and Classes to be held on Weekends/National Holidays. This will be an extensive programme of a minimum of 150 contact hours spread over 6 months. Continue reading “Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics” →

Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics in IIT Delhi, 2018

AUTOMATED SYSTEM + PEER REVIEW = STRONG SANCTION SCREENING

To keep federal resources from being abused by certain individuals or entities, the Office of Inspector General (OIG) has created the List of Excluded Individuals/Entities (LEIE). This list contains the names of people and groups that have been excluded from participating in healthcare programs that benefit directly or indirectly from government funds. The exclusion or sanction can be caused by a proven history of committing fraud, abusing medical supplies such as medicine and other medical equipment, and exploiting resources that could have otherwise been used for providing healthcare to patients. Continue reading “AUTOMATED SYSTEM + PEER REVIEW = STRONG SANCTION SCREENING” →

Things to Consider Before Implementing a Merit Pay System

Any employer would want to keep good employees around, and one of the best ways to make that happen is by making sure your most productive workers get the right amount of pay. This is one of the main reasons why many businesses prefer a merit pay system. What is the merit pay salary system, and will you be able to implement it in your company?

The concept behind the merit pay system is pretty straightforward: employees that perform better than expected get paid extra. Adapting the merit pay system to your company’s current salary system is one way of telling your employees that they did a good job. However, transitioning to this kind of salary system without prior planning may cause problems that could take away its potential positive effects on your company. Check out these list of things to consider to make sure the shift happens as smoothly as possible. Continue reading “Things to Consider Before Implementing a Merit Pay System” →

4 Excellent Benefits Of Having A Virtual Data Room For Your Business

A virtual data room, or VDR for short is a more secure form of the popular cloud storage technology we have now. Cloud storage and computing have become so popular that businesses both big and small are adapting this technology for their use.

VDRs are used as a secure and virtual meeting room that can be used for all types of business meetings. It can be a place where the auditor, the attorney and potential buyers review sensitive or personal data and other documents.

Businesses who truly want to protect their assets and their most private business dealings should look first to secure a virtual data room. First and foremost, it’s a form of traditional cloud storage, but with added security measures and private features that deal with discreet business aspects. VDRs are the wave of the future, according to data experts. The cloud, since its inception, has become an invaluable medium where businesses, organizations and users can share large volumes of content quickly across the web. Continue reading “4 Excellent Benefits Of Having A Virtual Data Room For Your Business” →

4 Important Things a Professional Call Center Consultant Can Do for You

These days, many businesses see the appeal of hiring third-party service providers like call centers. With their competent workers and comprehensive facilities, such firms can help enterprises optimize their business processes at a lower cost.

Your company might want to take advantage of the benefits of outsourced call center services, but where exactly do you start? This is where the expertise of professional call center consultants comes in handy. Not only can these experienced advisors guide you about the details of outsourcing, they can also help you evaluate your options so you can make sure that you’ll have the right systems, tools, and personnel to mount a highly efficient contact center for your business. Continue reading “4 Important Things a Professional Call Center Consultant Can Do for You” →

Report About Merger And Acquisition Free Guide

The new guide boasts the fact that no data based material that can guide an individual or a company in the costs of an acquisition or merger exists. The quality of the material is based on the reputation of Firmex’s excellence in data analysis in the cloud. The reliability of the information is further supported by Divestopedia’s vast library of how to information about mergers and acquisitions. Continue reading “Report About Merger And Acquisition Free Guide” →