Industrial Marketing Management
Call for Papers
Dark Side of Sharing Economy – Managing and sustaining B2B relationships on platforms
Deadline for submission: October 1, 2021
Title: Theory Building with Big Data-Driven Research – Moving away from the “What” towards the “Why”
Authors: Arpan Kumar Kar and Yogesh K Dwivedi
- Free access link: https://authors.elsevier.com/a/1bS0Rz1m7PDZP
- Permanent link: https://doi.org/10.1016/j.ijinfomgt.2020.102205
Title: What Affects Usage Satisfaction in Mobile Payments? Modelling User Generated Content to Develop the “Digital Service Usage Satisfaction Model”
Author: Arpan Kumar Kar
Link to full article for free download: https://rdcu.be/b5ImK
Permalink in Springer website: https://link.springer.com/article/10.1007/s10796-020-10045-0
Abstract: In this digital era, data is the new oil and artificial intelligence (AI) is the new electricity, which is needed in different elements of operations management (OM) such as manufacturing, product development, services and supply chain. This study explores the feasibility of AI utilization within an organization on six factors such as job-fit, complexity, long-term consequences, affect towards use, social factors and facilitating conditions for different elements of OM by mining the collective intelligence of experts on Twitter and through academic literature. The study provides guidelines for managers for AI applications in different components of OM and concludes by presenting the limitations of the study along with future research directions.
Grover, P., Kar, A.K. & Dwivedi, Y.K. Understanding artificial intelligence adoption in operations management: insights from the review of academic literature and social media discussions. Ann Oper Res (2020). https://doi.org/10.1007/s10479-020-03683-9
This article explores the utilization of the AI in different elements of the OM, manufacturing, product development, services and supply chain through academic literature and expert (workers, professionals, corporates & organizations) opinion on Twitter. Through the study, authors attempted to expand the knowledge of managers and organization on AI utilization within an enterprise by combining academic literature and practice driven discussions in social media.
A systematic literature review has been undertaken in academic literature to address the propositions developed for our study. The though behind undertaking the systematic literature review is that it will capture the state of literature that is well developed and established with fair degree of accuracy at the cost of recency. To address recency, data collection has been done in Twitter where extraction step in Twitter is followed by data pre-processing step. The pre-processing sub-steps includes data transformation, storing of data, data reduction and data cleaning. For data analysis, descriptive analysis and text analytics had been used. Descriptive analysis provides the first level insights into the data by applying the simple functions such as count, sum, mean, median and mode. Text analytics extracts information from textual data. The collective complementary intelligence of different stakeholders, namely academia and practitioners, have been used in this study to build and validate propositions by taking inputs from complementary sources and validating them through an triangulation like approach, conceptual, practical and innovation.
Now we attempt to summarize the insights extracted from academic literature and social media analytics on Propositions 1a, 1b, 2a, 2b, 3a, 3b, 4a and 4b. AI utilization factors had been framed by getting inspiration from model of PC utilization constructs, job-fit, complexity, long-term consequences, affect towards use, social factors and facilitating conditions.
For Proposition 1a academic literature gives a positive signal on usage of AI for big size product inspection. Usage of AI will enhance the product quality. Academic literature indicates usage of AI as quality deployment function will be beneficial for large scale production. Especially when humans get exhausted, then AI powered system will play a great role in maintaining product quality standards, which is in line with literature which indicates AI usage for inspection reduces cost and time spent on the inspection. On social media experts were discussing on service robots and AI powered drone usage for inspecting steel structures and wind turbine respectively. For Proposition 1b exact use cases were not available but there were tweets in which usage of software’s XRC and NDT had been discussed for creating professional inspection reports.
Academic literature indicates AI implementation on ERP is best suited for MNCs working across the world, which may lead to minimization of resources and improving overall productivity. The biggest hurdle in implementation is selection of data sources or to apply on which databases or data warehouses maintained by organizations. Explainability of difference of outcome to internal employees may also be a challenge. Another hurdle in implementation is that AI algorithms for big data, characterized by high volume, variety, veracity and velocity, have to demonstrate maturity. On social media, experts have positive opinion on AI algorithm usage for learning and identifying core capabilities of an organization. Some experts had highlighted AI utilization with an organization will make the organization “smart” as well as hyper productive. This will subsequently will help the organization in developing digital business and innovation.
Literature indicates AI implementation for internal and external stakeholders is ideal for those mature organization who really wants to capture the large segments of the market. Appropriate suggestion by the AI algorithm for each customer is the challenging job for the recommender system. Academic literature contains positive as well as negative examples for using AI powered system for customer relationship management. On Twitter, experts did not have significant differences among positive and negative opinion regarding the use of AI for connecting with external or internal stakeholders. Experts on Twitter had indicated natural language processing and deep learning will facilitates the AI implementation for enhancing customer experiences.
Literature indicates implementation for upstream supply chain will be demanding in the situations where budget is under consideration. AI implementation will lead to reduction in procurement costs by providing employees with diverse and different options. For downstream supply chain, AI implementation may be favourable when organizations are launching new products. AI will help the organizations in elicitation of requirements and as well as predicting what will be costumer’s preference among requirements in future and may help in new product development. Employee and customer rigidity is the biggest hindrance in AI implementation in the upstream and downstream activities, which is in line with literature finding. Experts on Twitter holds positive opinion on implementing AI in upstream and downstream supply chain management within an enterprise. They reveal that such an AI implementation within supply chain can be augmented through the use of blockchain.
The first double century is always special. This is a review article I developed in 2014 after I joined IITD and it got finally published in Expert Systems with Applications (Impact Factor >4, ABS Rank 3) journal in 2016. This article I developed while developing content for my analytics course so that I could explain extremely complex somewhat popular/emerging AI/ML algorithms in the simplest of ways, and non-mathematically to my students. Thankful for all the support.
Two articles of mine hit a century of citations at the same time in Google Scholar. Feeling elated. Thanks a lot to all my collaborators and researchers from similar disciplines for supporting my small steps in research.
Abstract: In the era of internet has embarked on World Wide Web for searching or knowing any information about any topic which has resulted in humongous information load. Access to open source creates ever-growing content on web, where user will succumb to thousands of arrays of options available, when seeking for any product or services. As the entertainment industry is no way an exception, optimization of user’s choice is of utmost importance.
Title: Realizing digital identity in government: Prioritizing design and implementation objectives for Aadhaar in India
Journal: Government Information Quaterly
Title: Diffusion of Blockchain Technology
Purpose: Although blockchain is often discussed, its actual diffusion seems to be varying for different industries. The purpose of this paper is to explore the blockchain technology diffusion in different industries through a combination of academic literature and social media (Twitter).
The first thousand is pretty special, at least for me, since I had to wait 8 years after my academic journey to get it. Took me about 80 articles to reach this, based on my Scopus profile. Hopefully many more will come, given that I have some 30 years of academic career left. Continue reading “My first thousand citations”
International Journal of Information Management, Volume 48, October 2019, Pages 39-52
Social media had been extensively used for communication and networking purposes among corporates. Literature indicates social media platforms had also been used by the firms for building relationship with different stakeholders (i.e. customers, employees, investors and neighbouring communities). But there exists a gap in literature, whether social capital present on social media can be used for building corporate reputation (CR) in the society. Literature indicates corporate social responsibility (CSR) impacts CR. Therefore this study explores how CSR messages on social media impacts CR. For this study assumption was made that all the concerns and issues raised by Sustainable Development Goals (SDGs) are the social responsibilities of the CEOs. The study tries to explore this gap by analysing the tweets posted by two group of CEOs, i.e. CEOs in top 200 fortune companies and top 100 social influencer CEOs. Continue reading “Impact of Corporate Social Responsibility on Reputation – Insights from Tweets on Sustainable Development Goals by CEOs”
Journal title: Journal of Retailing and Consumer Services
Authors: Purva Grover and Arpan Kumar Kar
We investigate the impact of advertisements and promotions on Twitter. The study explores user participation, user engagement and user retention on Twitter. The study proposes a new Social Media Engagement model for understanding user dynamics. The study provides interesting inputs for promotional marketing tweets.
Chatterjee, S., Kar, A.K., Dwivedi, Y.K. & Kizgin, H. (2018). Prevention of cybercrimes in smart cities of India: From citizen’s perspective, Information Technology & People. Forthcoming.
(Emerald Publication, Impact Factor: 2.138, Scopus CiteScore: 2.35, ABDC: A, ABS 3*)
Recently I had a very interesting chat with a close friend. Why do some of the best Indian Institutes never rank among the top universities in global rankings. What stops us to work harder and achieve global rankings. Why do Indian institutions fare badly in research? I was kind of perplexed in responding how can I explain it to someone outside the ecosystem. The challenge is that I should explain this in less than 500 words, since readers inside the domain of academics, know already about our shortcomings, but readers outside our system may get lost if we explain it in too much of details. But more importantly, I also suffer from a lack of time to pen down my thoughts in a more detailed manner.