Tag: customer management

Engage Your Customers At The Right Time With The Right Message: 2017 Personalization Must-Haves

A Gartner study released way back in 2015 stated that companies that “fully invested” in all kinds of personalization outfits by 2018 will outsell companies that haven’t by 20%. Now this is a huge number – irrespective of the fact that there is a large amount of B2B and B2C businesses functioning currently. And with 2018 just around the corner (well, not technically – it is still 8 months away), it is vital to embrace personalization faster than ever. Continue reading “Engage Your Customers At The Right Time With The Right Message: 2017 Personalization Must-Haves”

Customer Service Is Key

Today, more than ever before, the customer has high expectations of the places where they spend their money. Whether it is a clothing company, cleaning service or legal advice, people expect to be treated respectfully and to get answers. If customers or clients are not happy, they post negative testimonials online that can have a detrimental effect on a business very quickly.  The best way for a small or medium-sized company to give first-class customer service is with call center services. Continue reading “Customer Service Is Key”

A Guide To Creating Custom Objects In Salesforce

Custom objects can be described as a type of “special” database table that contains unique fields and properties in order to store specific data that will be unique to your companies requirements. This is the ideal method for maintaining records that do not contain much white space or for data that is not stored in ways that are counter intuitive to other book keeping and record procedures used within your company. Continue reading “A Guide To Creating Custom Objects In Salesforce”