Category: Management

What is thought leadership

I was asked an interesting question recently to define what is thought leadership.

“Thought leadership means one would be able to think 5-10 years ahead in terms of what one would want to be known for and contribute significantly as a super-specialist. This could only be achieved from achieving knowledge based excellence in this domain so as to be globally recognise among his / her selective target stakeholders. This should be equally demonstrated by recognitions of high quality in teaching, research and advocacy. For achieving the long term goals, one needs to lay out the different incremental steps of these paths through which he/she will be able to meet the long term targets without compromising the short term goals. These steps frequently need updation depending on contextual changes but the end objective doesn’t shift. However there must be a continued demonstration from his/her own side of striving to move towards that goal.”

“Thought leadership is also about balancing the ability to dream and comprehending the scope of dreams in light of the practical constraints to achieve the dream. Dreams and action, without complementing one another, both lead to failure in realising thought leadership.”

Continue reading “What is thought leadership” →

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5 Ways to Impress Your Potential Clients

First impressions last, and in the business world, they can have a drastic effect on how your professional relationship with your client develops from your first meeting. So to ensure that you start things off on the right foot, you have to aim to impress your prospect, to the point that they turn from a happy customer to an eager and even ecstatic one.

Continue reading “5 Ways to Impress Your Potential Clients” →

All You Need to Know About Demand Generation Marketing

Demand generation is an umbrella term describing all the marketing strategies that drive customer awareness about your services and nurture a lasting interest in your products. Take four crucial ingredients – social media outreach, content marketing techniques, personalized email marketing, and real-world marketing – and you have the recipe for demand generation. Throw in customer retention strategies and you’ll ensure that customers stay loyal to you and identify with your unique brand. As SEO experts at Miromind notice, driving customer interest and awareness in your products and services is of utmost concern if you want to grow and prosper.

Continue reading “All You Need to Know About Demand Generation Marketing” →

6 Decisions to Make When Setting Up a New Office

Setting up a new office can be a daunting and exciting process for any company. Whether moving locations or expanding a business, there are a few principles that should be kept in mind whenever creating a new office. Here are six decisions that should be made during this process. Continue reading “6 Decisions to Make When Setting Up a New Office” →

2019 EMP in Strategic Innovations, Digital Marketing, & Business Analytics | IIT Delhi

Executive Management Programme

in

Strategic Innovations, Digital Marketing, & Business Analytics

Department of Management Studies,

Indian Institute of Technology Delhi

5th Jan – 9th Jun 2019, Classes on Weekends / National Holidays

Continue reading “2019 EMP in Strategic Innovations, Digital Marketing, & Business Analytics | IIT Delhi” →

Keeping Google Happy – SEO tips for your website

Without visitors coming to your site, it’s difficult to make conversions and sell your services so it’s important to ensure your website abides to Google’s algorithm requirements in order to get eyes on your products. While most website builders are aware that “Content is King” too many people still tend to put any old content on their website or even take content from other websites, which in fact works negatively against the website in question. When putting content together, consider the following advice to keep your website ahead of the curve and relevant to search engines; Continue reading “Keeping Google Happy – SEO tips for your website” →

What are The Benefits of Getting an EIN Online?

What is an EIN? An EIN is an employer identification number, or a tax identification number used by the internal revenue service uses to identify your business for tax purposes. Getting an EIN number applies to several different people and to figure out if you need one you must take into consideration several different aspects:

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Why You Aren’t a Good at Middle Management (and What to Do Instead)

You are nice, you are decisive, and you have always had an excellent reputation as an employee — until you took your first step into management. Middle managers have tough jobs, trying to balance the directions of higher-level management with the complaints of staff. Few can truly flourish in this employment wasteland, where there is little training and fewer rewards for those who demonstrate hard work and dedication to their jobs. Continue reading “Why You Aren’t a Good at Middle Management (and What to Do Instead)” →

Step By Step Guidelines On How to Start an LLC

Limited Liability Company or LLC is set up for liability protection in small businesses. LLC, being separate from the owners, handles any business debt itself freeing the owners from personal accountability of such debts and deficits. It’s more flexible and simpler than corporations with lesser reporting issues. In order to set up an LLC, you will have to complete and submit the necessary paperwork to the state. Details of the procedure may vary, however there are some common steps in setting up an LLC. Continue reading “Step By Step Guidelines On How to Start an LLC” →

Top 10 Internet Routers with Wide Signal Range

The absence of internet connectivity at your home or workplace is like making a meal without the ingredients, which is an outright impossibility. The current times mandate that our homes and offices should be connected to the web in order for us to achieve simple things in life, such as sending an important message to a recipient of our concern. However, majority of the anxieties regarding internet connectivity concerns mainly with the routers not working properly or missing out on sending signals within the required range. Though problems could be resolved if you acquire CenturyLink home services, in this post we will share with you the best routers that can help you resolve signal issues through their effective and wide range: Continue reading “Top 10 Internet Routers with Wide Signal Range” →

Is Guest Blogging Still Good Way to Build Links to Promote SEO?

Do the techniques you use for link building includes guest blogging? If yes, hold on for a moment, because there are some facts about guest blogging you need to know. There are lots of webmasters vouching on the effectiveness of guest blogging for link building. But, the Google’s warning against misuse of guest blogging in 2017, has started a vigorous discussion that claims Guest blogging as a matter of past. Continue reading “Is Guest Blogging Still Good Way to Build Links to Promote SEO?” →

Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics

IIT Delhi announces the call for applications for the Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics, which is planned from 6th January 2018 – 10 June 2018, and Classes to be held on Weekends/National Holidays. This will be an extensive programme of a minimum of 150 contact hours spread over 6 months. Continue reading “Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics” →

Fixed Deposits Interest Rates: What is in it for you?

For decades now, Indians have continued to believe that creating a fixed deposit is a good investment for the future. When it comes to any type of investment, most Indians are averse to playing the markets or taking any kind of unsubstantiated risk. There is always the fear of losing one’s hard-earned money to speculative investment options. However, a fixed deposit is the perfect antidote to this fear – it is one of the safest, most dependable investment options in India. Continue reading “Fixed Deposits Interest Rates: What is in it for you?” →

5 tips for a blissful retirement

Retirement is one of the most crucial yet a happier part of an individual’s life. One can take long vacations, make their own schedule for the day, and spend cherishing time with their family and loved ones. But do you know, you can only encounter better experience with your retirement, provided you have professionally and deliberately planned for it. Planning for your long-term financial goal is as important as planning for your current income. Money takes away all your stress and it is the only thing that can keep you wealthy and tension-free. Continue reading “5 tips for a blissful retirement” →

Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics in IIT Delhi, 2018

IIT Delhi announces the call for applications for the Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics, which is planned from 6th January 2018 – 10 June 2018, and Classes to be held on Weekends/National Holidays. This will be an extensive programme of a minimum of 150 contact hours spread over 6 months. Continue reading “Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics in IIT Delhi, 2018” →

PSA: It Is Vital That You Take Some Time for Fun

Psychology Today makes a strong case for the importance of play, stating that having fun is serious business. It goes on by declaring the following:

Just as the child is father to the man, so childhood play fosters the flexibility of thought and deed, the sociability and the empathy our species will require in the trials ahead. Michael Gove, please take note: rote learning won’t turn back the floods. Children and adults need the space to mess around if we are to get out of the mess we are making for ourselves. Continue reading “PSA: It Is Vital That You Take Some Time for Fun” →

21 Strategies for Effective Video Marketing

In the modern age, you can come across many businesses online. Online businesses are flourishing these days because people across the world have started to use online businesses to buy things they need. So, more and more people are coming online in order to accomplish their business objectives and goals. Online business people are required to do a lot of things to find success. Marketing or business promotion is one of the crucial things that online businesses are essential to do to be successful in their business. Continue reading “21 Strategies for Effective Video Marketing” →

Next Technology Innovation for the Logistics Industry

Background of disruption

Uber has disrupted the cab marketplace. It has changed the way people hail cabs. Technology has been a game-changer across industries, and the transportation industry is no different. Owing to the boom in e-commerce, there has been an urgent demand for better utilization of trucks. Some of the barriers that impede the growth of the logistics industry are the lack of using available trucks optimally and charging arbitrarily. Besides, as tracking routes taken by the trucks are not possible, they have no accountability to their logistics companies. Continue reading “Next Technology Innovation for the Logistics Industry” →

Enabling business growth through systems

Creating systems is a really important way to enable growth within a business. Many people firstly think of improving leadership, skills and finance for growth and overlook building an organised and systematic approach to running the business. The growth and development of a business is a really exciting stage, but without solid planning and infrastructure, you jeopardise valuable growth opportunities. Thinking proactively and consistently working on an operations plan will encourage healthy development. Continue reading “Enabling business growth through systems” →

Engage Your Customers At The Right Time With The Right Message: 2017 Personalization Must-Haves

A Gartner study released way back in 2015 stated that companies that “fully invested” in all kinds of personalization outfits by 2018 will outsell companies that haven’t by 20%. Now this is a huge number – irrespective of the fact that there is a large amount of B2B and B2C businesses functioning currently. And with 2018 just around the corner (well, not technically – it is still 8 months away), it is vital to embrace personalization faster than ever. Continue reading “Engage Your Customers At The Right Time With The Right Message: 2017 Personalization Must-Haves” →

Things to Consider Before Implementing a Merit Pay System

Any employer would want to keep good employees around, and one of the best ways to make that happen is by making sure your most productive workers get the right amount of pay. This is one of the main reasons why many businesses prefer a merit pay system. What is the merit pay salary system, and will you be able to implement it in your company?

The concept behind the merit pay system is pretty straightforward: employees that perform better than expected get paid extra. Adapting the merit pay system to your company’s current salary system is one way of telling your employees that they did a good job. However, transitioning to this kind of salary system without prior planning may cause problems that could take away its potential positive effects on your company. Check out these list of things to consider to make sure the shift happens as smoothly as possible. Continue reading “Things to Consider Before Implementing a Merit Pay System” →

Technologies That You Should be using to Simplify Your Supply Chain Management

Technology is shaking up the world of business and business owners are moving up and down to adopt new technological solutions that will enable them to remain competitive. Just like in other business sectors, managing the complex supply chain the manual way is no longer viable.

This is because, in order to remain competitive and productive, businesses need to speed up their processes, operate efficiently, have control over their inventory and reduce operational costs. Continue reading “Technologies That You Should be using to Simplify Your Supply Chain Management” →

Modern Marketing Advantages May Be In Their Golden Age

A New Frontier Like The Old West

In the “Old West” as romanticized in film and literature, cowboys roamed the streets picking gunfights with one another while sensually crazed frontier women watched from slatted windows fanning themselves with finery shipped in from the almost mythical Chinese lands to the far east. Continue reading “Modern Marketing Advantages May Be In Their Golden Age” →