Category: Management

5 Tools and Software for Online Business Success

Assuming that your business will grow just because it’s rooted in the digital world is a huge mistake that could cost you many growth opportunities. Although building a digital company does come with many perks, there are too many competing businesses out there, and many picky customers prepared to swap your brand for another one in a heartbeat if they find your website too slow, or your customer service agents rude. Enter: digital tools and tech that can be truly helpful on your way to greater digital growth and success.

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Instagram Can Grow Organically Through Proficient SEO Usage

If you think Google is the only place for you to get some advice and information then think again. More or less, Instagram is taking that place as well. Just like with Google, people are more attracted to the IG search bar, to find people or any information.

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Courses @ IIT Delhi 2020 – EMP in Strategic Innovation, Digital Marketing & Business Analytics

Executive Management Programme

in

Strategic Innovations, Digital Marketing, & Business Analytics

Department of Management Studies,

Indian Institute of Technology Delhi

4th Jan – 7th Jun 2020, Classes on Weekends / National Holidays

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Want to know how to protect your business from hackers? Read this!

Digitalization of business processes is inevitable, so now most of our activities have moved online. The Internet security for business is essential if you want to succeed. In order to secure any online activity in your workplace getting the best antivirus for business is the key.

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Email Marketing: Should You Go for Custom Infrastructure or an Email Service Provider?

It’s common for techies to want to do it themselves. This is natural and feels normal to them. However, it’s also the case that many techies will want to code their way to a solution regardless of better options available and this is usually a mistake. Overcomplicating simple tasks making them more time-consuming is not the best idea when it comes to delivering emails on a regular basis.

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Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions

Title: Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions – insights from user-generated content on Twitter

Authors: Purva Grover, Arpan K Kar, Marijn Janssen and PV Ilavarasan.

Journal: Enterprise Information Systems.  Volume: 13(4)

Abstract: Although blockchain has attracted a great deal of attention from academia and industry there is a lack of studies on acceptance drivers. This study explores blockchain acceptance by mining the collective intelligence of users on Twitter. It maps blockchain user acceptance drivers to technology acceptance constructs. The analysis shows that users are attracted by security, privacy, transparency, trust and traceability aspects provided by blockchain. On Twitter more discussions on blockchain benefits than on drawbacks. Initial coin offering (ICO) is extensively discussed. The study provides guidelines for managers and concludes by presenting the limitations of the study along with future research directions.

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How to Take Advantage of Digital Trends When Starting a Real Estate Business

There’s no doubt that technology is revolutionizing the world, and it’s certainly affecting the real estate industry. With studies suggesting that 92% of all home buyers today use the internet at some point to search for a home, it’s important to understand how to make use of digital technologies and digital marketing strategies in order to capitalize on the changes occurring in the real estate industry. While it will require a little more work than simply creating a website, it’s actually not that difficult to be successful with digital real estate.

A Guide to the Best Project Management Software

Projects are incredibly diverse, and project management software reflects that diversity. So to some extent, it’s a question of selecting software that suits the way your organisation works and the kind of projects you do. But another key factor should be the project methodology you’re using. If it’s a structured method, such as PRINCE2 or Agile, it’s a good idea to choose project management software that complements the method you are using.

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What is thought leadership

I was asked an interesting question recently to define what is thought leadership.

“Thought leadership means one would be able to think 5-10 years ahead in terms of what one would want to be known for and contribute significantly as a super-specialist. This could only be achieved from achieving knowledge based excellence in this domain so as to be globally recognise among his / her selective target stakeholders. This should be equally demonstrated by recognitions of high quality in teaching, research and advocacy. For achieving the long term goals, one needs to lay out the different incremental steps of these paths through which he/she will be able to meet the long term targets without compromising the short term goals. These steps frequently need updation depending on contextual changes but the end objective doesn’t shift. However there must be a continued demonstration from his/her own side of striving to move towards that goal.”

“Thought leadership is also about balancing the ability to dream and comprehending the scope of dreams in light of the practical constraints to achieve the dream. Dreams and action, without complementing one another, both lead to failure in realising thought leadership.”

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5 Ways to Impress Your Potential Clients

First impressions last, and in the business world, they can have a drastic effect on how your professional relationship with your client develops from your first meeting. So to ensure that you start things off on the right foot, you have to aim to impress your prospect, to the point that they turn from a happy customer to an eager and even ecstatic one.

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All You Need to Know About Demand Generation Marketing

Demand generation is an umbrella term describing all the marketing strategies that drive customer awareness about your services and nurture a lasting interest in your products. Take four crucial ingredients – social media outreach, content marketing techniques, personalized email marketing, and real-world marketing – and you have the recipe for demand generation. Throw in customer retention strategies and you’ll ensure that customers stay loyal to you and identify with your unique brand. As SEO experts at Miromind notice, driving customer interest and awareness in your products and services is of utmost concern if you want to grow and prosper.

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6 Decisions to Make When Setting Up a New Office

Setting up a new office can be a daunting and exciting process for any company. Whether moving locations or expanding a business, there are a few principles that should be kept in mind whenever creating a new office. Here are six decisions that should be made during this process. Continue reading “6 Decisions to Make When Setting Up a New Office” →

2019 EMP in Strategic Innovations, Digital Marketing, & Business Analytics | IIT Delhi

Executive Management Programme

in

Strategic Innovations, Digital Marketing, & Business Analytics

Department of Management Studies,

Indian Institute of Technology Delhi

5th Jan – 9th Jun 2019, Classes on Weekends / National Holidays

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Keeping Google Happy – SEO tips for your website

Without visitors coming to your site, it’s difficult to make conversions and sell your services so it’s important to ensure your website abides to Google’s algorithm requirements in order to get eyes on your products. While most website builders are aware that “Content is King” too many people still tend to put any old content on their website or even take content from other websites, which in fact works negatively against the website in question. When putting content together, consider the following advice to keep your website ahead of the curve and relevant to search engines; Continue reading “Keeping Google Happy – SEO tips for your website” →

What are The Benefits of Getting an EIN Online?

What is an EIN? An EIN is an employer identification number, or a tax identification number used by the internal revenue service uses to identify your business for tax purposes. Getting an EIN number applies to several different people and to figure out if you need one you must take into consideration several different aspects:

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Why You Aren’t a Good at Middle Management (and What to Do Instead)

You are nice, you are decisive, and you have always had an excellent reputation as an employee — until you took your first step into management. Middle managers have tough jobs, trying to balance the directions of higher-level management with the complaints of staff. Few can truly flourish in this employment wasteland, where there is little training and fewer rewards for those who demonstrate hard work and dedication to their jobs. Continue reading “Why You Aren’t a Good at Middle Management (and What to Do Instead)” →

Step By Step Guidelines On How to Start an LLC

Limited Liability Company or LLC is set up for liability protection in small businesses. LLC, being separate from the owners, handles any business debt itself freeing the owners from personal accountability of such debts and deficits. It’s more flexible and simpler than corporations with lesser reporting issues. In order to set up an LLC, you will have to complete and submit the necessary paperwork to the state. Details of the procedure may vary, however there are some common steps in setting up an LLC. Continue reading “Step By Step Guidelines On How to Start an LLC” →

Top 10 Internet Routers with Wide Signal Range

The absence of internet connectivity at your home or workplace is like making a meal without the ingredients, which is an outright impossibility. The current times mandate that our homes and offices should be connected to the web in order for us to achieve simple things in life, such as sending an important message to a recipient of our concern. However, majority of the anxieties regarding internet connectivity concerns mainly with the routers not working properly or missing out on sending signals within the required range. Though problems could be resolved if you acquire CenturyLink home services, in this post we will share with you the best routers that can help you resolve signal issues through their effective and wide range: Continue reading “Top 10 Internet Routers with Wide Signal Range” →

Is Guest Blogging Still Good Way to Build Links to Promote SEO?

Do the techniques you use for link building includes guest blogging? If yes, hold on for a moment, because there are some facts about guest blogging you need to know. There are lots of webmasters vouching on the effectiveness of guest blogging for link building. But, the Google’s warning against misuse of guest blogging in 2017, has started a vigorous discussion that claims Guest blogging as a matter of past. Continue reading “Is Guest Blogging Still Good Way to Build Links to Promote SEO?” →

Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics

IIT Delhi announces the call for applications for the Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics, which is planned from 6th January 2018 – 10 June 2018, and Classes to be held on Weekends/National Holidays. This will be an extensive programme of a minimum of 150 contact hours spread over 6 months. Continue reading “Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics” →

Fixed Deposits Interest Rates: What is in it for you?

For decades now, Indians have continued to believe that creating a fixed deposit is a good investment for the future. When it comes to any type of investment, most Indians are averse to playing the markets or taking any kind of unsubstantiated risk. There is always the fear of losing one’s hard-earned money to speculative investment options. However, a fixed deposit is the perfect antidote to this fear – it is one of the safest, most dependable investment options in India. Continue reading “Fixed Deposits Interest Rates: What is in it for you?” →

5 tips for a blissful retirement

Retirement is one of the most crucial yet a happier part of an individual’s life. One can take long vacations, make their own schedule for the day, and spend cherishing time with their family and loved ones. But do you know, you can only encounter better experience with your retirement, provided you have professionally and deliberately planned for it. Planning for your long-term financial goal is as important as planning for your current income. Money takes away all your stress and it is the only thing that can keep you wealthy and tension-free. Continue reading “5 tips for a blissful retirement” →