ICTs, Business and Society
Tag: Internet strategy
Marketing in the digital age is both easier and more complicated. It is easier because you have more ways to reach a very targeted audience, allowing your business to benefit from a stream of potential customers. On the other hand, the available digital marketing instruments offer more targeting and analytic tools, making it more difficult to formulate a suitable campaign for your business. Continue reading “Simple Marketing Tips Any E-commerce Store Owner Can Implement”
No matter how a website is built, which language or platform it’s powered by, it’s necessary to do proper maintenance. Regular maintenance can help your site stay relevant, give users a great experience and make it more secure. It’s not as simple as building a website and leaving it like that forever.
Continue reading “Website Maintenance: 4 Common Newbie Mistakes”
Are you looking a source of extra income or perhaps contemplating to leave the world of employment to finally become your own boss? An online business may just be the answer you’re looking for. With the continued rise of eCommerce and the fast-paced development of information and mobile technology, it’s a viable option for many — even the inexperienced and those with limited cash capital. Continue reading “Starting an Online Business: 4 Simple Tips”
Do the techniques you use for link building includes guest blogging? If yes, hold on for a moment, because there are some facts about guest blogging you need to know. There are lots of webmasters vouching on the effectiveness of guest blogging for link building. But, the Google’s warning against misuse of guest blogging in 2017, has started a vigorous discussion that claims Guest blogging as a matter of past. Continue reading “Is Guest Blogging Still Good Way to Build Links to Promote SEO?”
Social media is a term that invokes fear in the hearts of many business owners, but really, it is not that bad. In fact, once you understand how to deliver an effective social media marketing strategy, it is quite easy. Most people perceive marketing to be all about promotions and sales, which is not the case. Marketing is a holistic process that begins when a product is created. One of the mediums that have sprung up in recent years, for this purpose is social networks. Social media marketing encompasses all the other aspects of traditional marketing such as sales, promotions, customer research, and customer feedback.
The information laid out in this article was created to help designers deal with issues from the year 2017. There are several design-related issues that seem to have appeared in the year 2017 that have not been resolved yet. Some have appeared due to changes in technology, and other have appeared due to changes in the way people access websites, which includes changes in the way Google works. Continue reading “10 Most Useful Web Design Tips For 2017”
Many online entrepreneurs create websites to reflect the products and services that they sell as well as their mission statements or overall income goals. As such, the website you create for your company will understandably look and function differently than the websites that belong to other businesses.
Continue reading “Customized Services for Your Online Business”
Establishing an online presence with a website for a business is all about one thing—converting an audience into customers. To make that more likely, every aspect of the website should be focused towards that goal, including its very design. Web design is not just about looks, but also how it directs the users’ overall experience with the website. Therefore, to have a website with a good conversion rate, it should have a web design that makes it easy for potential customers to get into whatever you are offering them. Here are some of the things you can do to make that happen. Continue reading “15 Design Hacks to Maximize Conversions”
In the modern age, you can come across many businesses online. Online businesses are flourishing these days because people across the world have started to use online businesses to buy things they need. So, more and more people are coming online in order to accomplish their business objectives and goals. Online business people are required to do a lot of things to find success. Marketing or business promotion is one of the crucial things that online businesses are essential to do to be successful in their business. Continue reading “21 Strategies for Effective Video Marketing”
Starting and developing a new business, as well as managing and expanding a well established one, is never easy. Now more than ever, businesses of all shapes and sizes are faced with countless risks that transform their work environment in ways that could make or break them with a single drop in the market. Continue reading “Is Source Code Escrow Worth the Cost?”
Of all the inventions that truly revolutionised modern life, the Internet surely ranks among the top 5 when it comes to utility. Its earlier use was restricted only to communication via email and Instant Messenger (IM), but slowly, it began to expand its reach into other areas as well. Continue reading “How technology has played a part in improving personal banking services”
In some industries, simply setting up an Internet connection for each branch of your business is not enough. With more employees who need to stay connected just to use a specific tool or complete a certain task, a custom network solution such as an SD-WAN is now a necessity.
Here are six industries that can benefit the most from having an SD-WAN installation: Continue reading “6 Industries That Are a Perfect Fit for SD-WAN”
With their low overhead and minimal need for staff, online businesses have a great deal of appeal for aspiring entrepreneurs. However, most of them don’t make it. Don’t be the next failed owner; take steps to plan in order to maximize your chances of success.
Fill a Demand in a Compelling Way
Often, the most prosperous undertakings spring out of desires that customers didn’t even know they had. Make sure that your product is unique or, if it isn’t, figure out how to package it in a way that is different from the store around the corner. Continue reading “How to Create an Online Business”
The domain name for your company can make it easier for prospective customers to find your site. The more time it takes them to track down your site, the less time they will spend looking at what you have to offer. You might remember seeing those domain names in the past that featured multiple letters and numbers. Very few people will take the time to write down that name, and even fewer people will actually remember it. That is why it’s so important that you understand what you should keep in mind when picking your new domain name. Continue reading “Four Things to Keep in Mind When Picking a Domain Name”
You forgot that today was the last day for your insurance premium payment. While you wait for the traffic lights to change, you quickly pull out your phone and make the payment from your mobile banking app.
Your sister wants to go shopping – it’s her birthday next week and she’s really excited! So like a doting older sibling, you transfer money to her account during your coffee break at work.
Continue reading “Your mobile phone – The hub of all things digital”
A new survey commissioned by an online local services marketplace has found that the average social media profile picture is 2 years old. Social media is one of the first things that many people check when they get up in the morning, and even though the majority of people update their social media profiles daily, their profile picture can be up to 4 years old. Continue reading “Survey finds that the average online profile picture is 2 years old”
In the modern world, one has to keep on top of the new/latest happenings with the presence of massive networking blogs as well as vast content and information found on various websites. Some great social media experts and top social networking sites/blogs are willing to offer and share their expertise, skills, and strategies that are essential in your daily growth as not only a person but also your businesses and other undertakings. However, it is nice to know to that not all networking blogs or social media professionals can offer the links or connections you could be looking for simply because social media blogs are created differently. Their resources vary in quality as well as in timing. Without the knowledge about which specific networking blog to follow, you may waste much of your time sourcing for any relevant information. Continue reading “10 Networking Blogs You Must Follow”
When you’re thinking about starting up a hotel business and are considering the ways you can make yours a unique success – there are probably a host of priorities that immediately spring to mind. These priorities will no doubt include working on your marketing campaign, considering the right way and the right time to properly launch your website, the way you will handle to content on your website and manifest customer service consideration you will no doubt have. Continue reading “The Customer, the Client and Your Internet Booking Engine”
Web design is very important when it comes to selling a product and every business should try to create an engaging online presence. Hotel businesses particularly need to show off all they possibly can through their website. Travellers heading on holiday want to be able to enjoy the experience from the early stages of booking to when they actually get there. The point of a great hotel website is to attract tourists to reserve a room or suite, so it has to look beautiful and include many pictures and descriptions of what is on offer. Visitors want to be easily able to navigate a site as this will encourage them to book a room with the hotel. Continue reading “How A Modern Hotel Website Design Can Help Companies Increase Sales and Profits?”
Social media video consumption has been on the rise over recent years. Because it is becoming a more popular medium than text and images, more social networks have made interacting with videos easier for users. Likewise, businesses have started to incorporate social media video marketing strategies that have lead them to digital prosperity. Continue reading “The Most Popular Types of Video on Social Media”
The marketing landscape has undergone some vital changes during the past few years, and most of those improvements can be traced back to the continuous growth of digital platforms. As a result, companies have started to rely more on digital solutions to keep data organized and refined. Meanwhile, others have learned to keep their customers engaged using a newsletter through ActiveTrail other email marketing tools. Then finally, there are also those who have found strength in stabilizing their mobile and social media marketing campaigns.
Knowing these things, businesses that hope to effectively improve their customer engagement strategies must adapt to the so-called digital age and revolution. And with that regard, here are some of the most impactful types of software that can help companies achieve their marketing goals and ultimately, surpass them. Continue reading “Three Software that Can Boost the Digital Marketing Campaign of Your Business”
As an entrepreneur, you want to find ways to attract more customers and to make your business grow. Whether you’re coming up with promotional stunts, providing great discounts, or giving away freebies in addition to your usual fantastic products or services, there are many ways to create better customer experience for your patrons.
One popular service that you might want to look into is the provision of free WiFi within the premises of your business establishment. Outdoor WiFi solutions, for instance can be deployed in food parks, al fresco cafés, and playgrounds, while reliable indoor business WiFi can be implemented inside large retail spaces, restaurants, and hotels. Continue reading “Why Businesses Should Provide Free WiFi for their Customers”
Is a 2D animation ideal for your business or should you use 3D animation
When visiting various businesses on the internet, I have found that the number of 2D animations on sites are increasing. From the explainer videos about a product or service, to the welcoming page which gives a little bit of an introduction to the services of the main site, whiteboard animations are populating the world wide web. As a business, it is important to look at this growing trend and question whether or not utilizing 2D is beneficial to your brand, specifically, should you implement 3D animations and other media? Here are a few considerations to take into account prior to jumping on the whiteboard animation train. Continue reading “Does your site profit from using a whiteboard Animation?”
The increasing reliance in our information age on product and process digitisation and e-governance makes us progressively more vulnerable to cyber attacks on our computer systems, networks and data. In their most disruptive form, cyber attacks may target the individuals, organizations, government, military, or infrastructural assets of a nation or its citizens, in isolation or event at the same time. We have finally concluded this three day workshop on information risk management and cyber security in IIT Delhi. Continue reading “Workshop in Cyber Security Policy 2016”
Ever wondered why we didn’t win a nobel prize. I am sure most of you will agree to this funny cartoon which was found on the Internet. However it is really funny on a different angle that we had to find it on the Internet. Enjoy and share if you had the laugh out of it. Continue reading “Why we didn’t win a noble prize #funny #truestory”
