Tag: Marketing

21 Strategies for Effective Video Marketing

In the modern age, you can come across many businesses online. Online businesses are flourishing these days because people across the world have started to use online businesses to buy things they need. So, more and more people are coming online in order to accomplish their business objectives and goals. Online business people are required to do a lot of things to find success. Marketing or business promotion is one of the crucial things that online businesses are essential to do to be successful in their business. Continue reading “21 Strategies for Effective Video Marketing”

Up your Style Quotient with these Myntra Offers on Zoutons!

Being stylish doesn’t always have to mean that your pocket gets empty. With Myntra, you can get your much-loved look for less. Myntra offers you with many coupons, promotions and sales all through the year to give you with low prices on high quality apparel and other items. It doesn’t matter what you’re on the lookout for to purchase, you’re sure to find something to suit your style when shopping with Myntra. Continue reading “Up your Style Quotient with these Myntra Offers on Zoutons!”

Actionable Ways to Improve Your Brand Presence

A company’s brand is one of its most important assets, influencing public perception, customer interaction, and revenue numbers. There is even anecdotal evidence that it can have a moderate impact on regulatory and legal proceedings. Most firms recognize the importance of branding, and want a strong brand. But how do you do it?

We are going to specifically be discussing printed brand presence. Brand presence online, in the community, on the radio waves and on the airwaves are all important, and considerations for future articles. Continue reading “Actionable Ways to Improve Your Brand Presence”

Pricing Mechanisms and Strategies

Pricing [1,2,3,4] becomes, more often than not, a major challenge for marketers, as one of the key decision point for marketing any product or service. A major point of deliberation is what approach for pricing is suitable for a particular product or service. The infographic provided adds insight on the different approaches for pricing. Continue reading “Pricing Mechanisms and Strategies”

Signs and Banners: Using Them Wisely

Banners and signs are frequently used as a part of every company’s marketing strategy. Marketing such as this involves large sums of marketing money and it is only fair that the company spending so much get’s the invested money’s worth in terms of exposure. It is not as complicated as you believe. In fact, it is important first to judge if the marketing strategy is worth the money spent. Continue reading “Signs and Banners: Using Them Wisely”

Impact of Color in Branding – Infographic

The impact of colors in branding and very specifically in understanding the brand personality type has been highly explored in consumer behavior literature. It is interesting to know that brands and their personality have very strong linkages to specific colors and this is encountered and professed while designing all communication channels of the brand including that of the web. Continue reading “Impact of Color in Branding – Infographic”

Logo Design Strategy – Infographic

The strategies surrounding logo design can be subtle and difficult to achieve. Then how to go about designing a logo, which is the brand, and the face of your business. In this infographic, some food for thoughts has been added for the new age entrepreneur, when the business may need a new logo and how to plan for designing it. Continue reading “Logo Design Strategy – Infographic”

7 Ps of Services Marketing

Services are very different from products. So the marketing concepts, i.e. the marketing mix, needs to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. Services marketing mix is predominantly governed by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence. The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation. In this article, we will explain the services marketing mix (i.e. the 7 P framework), while explaining how they may be used to market a knowledge based service like a blog. Continue reading “7 Ps of Services Marketing”

Using Pop Up Shops to Boost Sales

A rising number of retailers are taking advantage of pop up shops and it’s not hard to see why. These temporary outlets can cause a real stir and get consumers talking, boosting firms’ profiles as a result. In a bid to exploit the potential of these retail initiatives, the national enterprise Startup Britain drove the creation of a series of pop-up shops in London last year. Following suit, Popup Moreton has now been launched, the Cotswold Journal reports. Continue reading “Using Pop Up Shops to Boost Sales”