Tag: Services marketing

Things to Consider When Instituting a Channel Incentives Program

These days, numerous enterprises depend on strong channel partnership networks in order to maintain their growth and sustainability. These indirect channels—whether distributors, affiliates, dealers, resellers, or independent sales agencies—all play a vital role in your success, as they help you expand your business’s sales volume, geographic reach, and brand equity without you having to shell out the resources typically required for such expansions. Continue reading “Things to Consider When Instituting a Channel Incentives Program”

Pricing Mechanisms and Strategies

Pricing [1,2,3,4] becomes, more often than not, a major challenge for marketers, as one of the key decision point for marketing any product or service. A major point of deliberation is what approach for pricing is suitable for a particular product or service. The infographic provided adds insight on the different approaches for pricing. Continue reading “Pricing Mechanisms and Strategies”

Signs and Banners: Using Them Wisely

Banners and signs are frequently used as a part of every company’s marketing strategy. Marketing such as this involves large sums of marketing money and it is only fair that the company spending so much get’s the invested money’s worth in terms of exposure. It is not as complicated as you believe. In fact, it is important first to judge if the marketing strategy is worth the money spent. Continue reading “Signs and Banners: Using Them Wisely”

7 Ps of Services Marketing

Services are very different from products. So the marketing concepts, i.e. the marketing mix, needs to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. Services marketing mix is predominantly governed by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence. The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation. In this article, we will explain the services marketing mix (i.e. the 7 P framework), while explaining how they may be used to market a knowledge based service like a blog. Continue reading “7 Ps of Services Marketing”

Using Pop Up Shops to Boost Sales

A rising number of retailers are taking advantage of pop up shops and it’s not hard to see why. These temporary outlets can cause a real stir and get consumers talking, boosting firms’ profiles as a result. In a bid to exploit the potential of these retail initiatives, the national enterprise Startup Britain drove the creation of a series of pop-up shops in London last year. Following suit, Popup Moreton has now been launched, the Cotswold Journal reports. Continue reading “Using Pop Up Shops to Boost Sales”

Strategies for Car Sellers

There are now more ways than ever to sell your car. You could sell it to a cash for car service, you could sell privately or you could part exchange. When selling privately you are likely to get the best value for money, however there is more effort involved. One of the most difficult things for car sellers to do, especially where they have limited experience, is to settle on an accurate price. Thankfully, whilst the internet makes it easier for sellers to sell their vehicles it also offers another very helpful service, specifically it allows sellers to check their car value using an online car price guide. What are the advantages here? Continue reading “Strategies for Car Sellers”