Tag: Theory

Theory Building in Information Systems with Big Data-Driven Research

International Journal of Information Management

Theme: Theory Building in Information Systems with Big Data-Driven Research
Short Title SI: Big data theory building

Details in Elsevier Website

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Porter’s 5 Forces Framework – Competitive Analysis of an Industry

Porter’s framework is extremely established as a premium model to establish the competitiveness of any industry.  One of the challenges in using the framework is understanding what each of the nuances of the forces are. In this article we provide the details which are captured within each force conceptualized by Michael Porter in the framework diagram provided below. Continue reading “Porter’s 5 Forces Framework – Competitive Analysis of an Industry”

Information Systems Effectiveness Measures

As Information Systems (IS) continue to be more and more complex due to greater adoption and sophistication of planned usage, the concerns surrounding the effectiveness of such software projects become more and more critical to the CIO and his team. Further for the IT/ITeS Service Providers, it becomes more critical with the growing understanding that just implementing progressive and ambitious software projects within organizations may not necessarily enhance organization productivity and lead to competitive advantage that cannot be overtaken by the competitors. This is where a deeper understanding of the critical measures of Information Systems Effectiveness comes so that the concerns may be addressed at the grassroot level. Continue reading “Information Systems Effectiveness Measures”

System Development Life Cycle (SDLC) Approaches

The Systems (or Software) Development Life Cycle (SDLC) is a domain of competency used in systems engineering, information systems and software engineering to describe a process for planning, creating, testing, and deploying an information system. In this article, we would review the various paradigms of SDLC based development approaches which has emerged in the discipline of Systems Analysis and Design. Continue reading “System Development Life Cycle (SDLC) Approaches”

7 Ps of Services Marketing

Services are very different from products. So the marketing concepts, i.e. the marketing mix, needs to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. Services marketing mix is predominantly governed by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence. The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation. In this article, we will explain the services marketing mix (i.e. the 7 P framework), while explaining how they may be used to market a knowledge based service like a blog. Continue reading “7 Ps of Services Marketing”