Industrial Marketing Management
Call for Papers
Dark Side of Sharing Economy – Managing and sustaining B2B relationships on platforms
Deadline for submission: October 1, 2021
Tag: Models and Frameworks
Information Systems Effectiveness Measures
As Information Systems (IS) continue to be more and more complex due to greater adoption and sophistication of planned usage, the concerns surrounding the effectiveness of such software projects become more and more critical to the CIO and his team. Further for the IT/ITeS Service Providers, it becomes more critical with the growing understanding that just implementing progressive and ambitious software projects within organizations may not necessarily enhance organization productivity and lead to competitive advantage that cannot be overtaken by the competitors. This is where a deeper understanding of the critical measures of Information Systems Effectiveness comes so that the concerns may be addressed at the grassroot level. Continue reading “Information Systems Effectiveness Measures”
Website Designing Strategies – Colour Schema
Website designing is a bigger challenge than is perceived to be by most webmasters. Sure, it is very easy to set up a word press or a drupal blog with a single click install, but how do you design it properly so that it delivers the intended value to your stake-holders? In this article, we would discuss upon the major issues related to the color schema of blogs and what they communicate. Continue reading “Website Designing Strategies – Colour Schema”
Information Management Strategies
Information Management is the buzzword of the day. Organizations are spending billions of dollars to explore how the information assets of the enterprise may be better managed. So what is this entire concept of information management and how could one do it effectively? Continue reading “Information Management Strategies”
Major Approaches in Information Security Breaches
Information security is the talk of the day. With the advent of growing popularity of information services and web enabling technologies for enterprise digitization, information becomes the critical asset that enterprises have to protect. So how does these critical assets fall under the risk of security breaches? Let us investigate some of the popular approaches. Continue reading “Major Approaches in Information Security Breaches”
Financial Inclusion through Mobile Technologies
Today, banks are leveraging the advantage of smartphones by combining e-commerce with m-commerce concept. With the mobile payment options, smartphones are likely to become a credit card. Near-field communications through mobile phones have succeeded in making transfer payments easier. With banking applications being developed for tablets and iPads, m-commerce is taking a big hit. The options for premium SMS, Direct mobile billing and mobile based web payments help customers to increase the usage of smartphones. The focus is reaching out to the bottom of the pyramid for financial inclusion and promote e-commerce for this segment. Continue reading “Financial Inclusion through Mobile Technologies”
Types of E-Commerce
Today electronic commerce is fast changing the way firms do business. Every firm who wants to sustain are reinventing themselves and their business models to find out innovative ways to leverage upon the power of the web. No industry or sector is being left out in this innovation and disruption. So what are the various e-commerce models which are striking out in today’s business? Continue reading “Types of E-Commerce”
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