Assuming that your business will grow just because it’s rooted in the digital world is a huge mistake that could cost you many growth opportunities. Although building a digital company does come with many perks, there are too many competing businesses out there, and many picky customers prepared to swap your brand for another one in a heartbeat if they find your website too slow, or your customer service agents rude. Enter: digital tools and tech that can be truly helpful on your way to greater digital growth and success.
In this day and age almost every business has gone online. This is because they can do their business beyond their local demographics and geo limits. However, doing business on a global scale is not easy especially when you have to reach out to people of different cultural and traditional background. All will have different needs, choices and preferences that you will need to cater to.
Many online entrepreneurs create websites to reflect the products and services that they sell as well as their mission statements or overall income goals. As such, the website you create for your company will understandably look and function differently than the websites that belong to other businesses.
Online business is getting increasingly competitive; the market has become saturated due to low barriers to entry and increases in technology around the world. This isn’t to say that you shouldn’t start your online business, it just means you’ll have to be creative to make it work. If you want your online business to grow its market share it is increasingly important that you differentiate yourself from your competitors. This article will give a brief overview of some techniques you can use to make your online business stand out from the crowd. Continue reading “Make Your Online Business Stand Out From The Crowd”
In this time and age, both B2B and B2C businesses can’t succeed if they don’t know what their customers are thinking; which is why now it has become all the more necessary for marketers to collate and analyze customer data and develop strategies based on that. Continue reading “In 2017, Customer Engagement Has To Be A Part Of Your Marketing Strategy”
With their low overhead and minimal need for staff, online businesses have a great deal of appeal for aspiring entrepreneurs. However, most of them don’t make it. Don’t be the next failed owner; take steps to plan in order to maximize your chances of success.
Fill a Demand in a Compelling Way
Often, the most prosperous undertakings spring out of desires that customers didn’t even know they had. Make sure that your product is unique or, if it isn’t, figure out how to package it in a way that is different from the store around the corner. Continue reading “How to Create an Online Business”
In an attempt to make payments hassle free and more secure, the Government of India has started initiating the movement towards digital payments using UPI. Unified Payments Interface (UPI) is an innovation introduced to enable and link multiple bank accounts into a single mobile application where ever the mobile number is registered for online transactions (like for validating otp, etc). It facilitates operation by merging banking transactions, seamless fund routing, balance querying and merchant payments into an application enabled through a PIN. It also addresses the requirements surrounding “Peer to Peer” payment requests which can be scheduled and paid as per requirement and convenience. There are a few UPI Applications (like PhonePe) for different mobile operating system platforms like Android, Windows and iOS. Continue reading “#MyBankIsMyWallet Move towards Digital Payments using UPI”
Digital stores have become synonymous with their brick and mortar counterparts. In the modern business landscape, just about every physical retail location offers up some sort of Internet based buying experience. Digital stores are always open, require little actual upkeep, and can become valuable revenue streams. One of the most basic principles associated with digital selling is the shopping cart.
Paperless Transactions are the Future!
Did you know that by 2017, India is set to cross the 500 million internet users mark? The growth in numbers is phenomenal, considering that it was 200 million in 2013. This rising number also includes the 314 million mobile internet users. Statistics released by IAMAI also reveal that the 3G user base in India is growing rapidly and will grow up to 61.3% during 2013-2017. Speaking in numbers, the approximate 82 million 3G user base in India at the end of 2014 is estimated to reach to 284 million by then end of 2017. Continue reading “Recharge Apps – A Window to Paperless Transactions”
Right, now as we talk about cutting down expenses, a lot of things come to our mind. Like, that one time when we thought we would not waste anymore money on silly things but bought an extra microwave just because it was on sale? And then justified our actions saying that we were being cautious about “what if the first one malfunctions?” No more of that stuff now. Online shopping has entered the picture and it has successfully kept our expenses in check. Especially, it has proven to be highly useful to businessmen and nothing-in-short-of-boon to startup guys who run low in the flow of money during the initial days. This is an informative piece on how to control your expenditure and not get completely bankrupted in the lure of shopping. Continue reading “10 reasons why online shopping can help you cut down your expenses”
Are you developing a new site and want to get the foundation laid out beforehand? You don’t wish to have a beautiful site that is going to look great only to realize the hosting is not up to par. When the hosting is not good, a site could look as great as a million bucks, but it is not going to do much for developers if the site can’t be viewed properly.
You want the hosting to be perfect, and that is why you need to look for best servers, those that are better than the rest, and you should be looking at them for your site. Continue reading “What Are The Best Servers For Developers”
Service industries are utilizing advanced information technologies, like the Internet, to improve the efficiency, reduce cost, and most importantly for providing customer with better service. All customer interaction happens at back end where various analytics is done through the use of technology. Across range of industries computer technology are being extensively used to improve market place exchanges in a variety of service settings. Apart from being so useful technology can sometimes be very hostile this can happen because of malfunction or break down. Use of Internet can potentially reduce cost on as per transaction that happens with customer but bad on line experience can severely damage customer satisfaction and customer loyalty towards service provider. Continue reading “Models of Digital Services”
Content Marketing is the emerging area of digital marketing. A major focus in this domain is creating engaging multimedia content like blog posts, videos and images. A lot of content management strategies focus on engaging with bloggers and innovators with high social network value. It is increasingly gaining in prominence in the emerging era of semantic web, a transformation from the syntactic web. Continue reading “What is content marketing”
The International Conference on Smart Cities saw talks / presentations from over 30 experts across 9 countries globally. This was a joint academic effort of Swansea University, Waterford Institute of Technology and IIT Delhi. The conference was held in IIT Delhi on 22nd December. Big thanks to all the student coordinators who made this academic initiative feasible. The conference was supported by European Union, Unnat Bharat Abhiyan (GoI), FI-Media, TSSG Research Group and BETS. Continue reading “2016 International Conference on Smart Cities”
Today, most people do not read books in hard copy, but on their Kindles. They do not listen to the news on the radio, but via podcasts. Instead of watching TV shows on TVs, they stream them on Netflix. These are just the most obvious examples of how the digital environment takes over our lives in this day and age – not to mention online shopping, online dating, online chatting and online working! Online businesses are not as new right now as they used to be ten or fifteen years ago and they became an omnipresent part of our daily lives. That is why more and more people decide to go into this venture. However, starting an online business is not cheap, so you might want to try to save some money, if possible. Here is how you can do that more easily. Continue reading “Run Your Online Business on a Low Budget”
Internet Television is gradually gaining in importance as a service in this web enabled era. Simply speaking it is the digital distribution of television content which is streamed over the Internet. Internet TV or Streaming TV is a general term that covers the delivery of television shows, channels, news, sports, entertainment and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters. This is a new format of content delivery as opposed to traditional systems like terrestrial, cable and satellite, although internet itself is received by terrestrial, cable or satellite methods. Continue reading “Internet TV – The future of Streaming Television”
E-Commerce is the magic word in the era of web enablement. In this era of internet driven innovations, a rising number of professionals are engaging in innovative business models and services within their own. There are further numerous professionals employed within the domain as experts. This article provides an overview of E-Commerce Infrastructure Planning and Management. Continue reading “E-Commerce Infrastructure Planning and Management”
E-Commerce is the buzzword of the moment. In this era of web enablement, a rising number of professionals are engaging in innovative business models and services within their own. There are further numerous professionals employed within the domain as experts. This article is for providing some interesting infographics and imagery which could be used by such professionals working within the domain of e-commerce. Continue reading “E-Commerce Infographics”
Information systems is an academic discipline of the complementary networks of hardware, software, users and business processes that organizations use to collect, filter, process, create and distribute data. Any specific information system aims to support planning, operations, management and decision making. Continue reading “Understanding Information Systems as a Discipline”
As defined by Wikipedia, Search engine optimization is the science and management of digital resources to affect the visibility of a website or a web page in a search engine’s “natural” or un-paid search results. In general, higher the rankings on the web search results in the search pages, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Continue reading “Search Engine Optimization Strategy”
Introduction: E-Commerce (electronic commerce), derived from such terms as “e-mail” and “e-markets,” is often identified as the same as e-business, in many context, though the former theoretically is a subset of the latter. It is essentially the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. Today, major corporations are rethinking their businesses in terms of the Internet and its new culture and capabilities. Companies are using the Web to buy parts and supplies from other companies, to collaborate on sales promotions, and to do joint research. Exploiting the convenience, availability, and world-wide reach of the Internet, many companies, such as Amazon.com, the book sellers, has already discovered how to use the Internet successfully.
Continue reading “E-Commerce – Frameworks, Challenges and Solutions”
Business analytics refers to the skills, technologies, applications and practices for the exploration and investigation of existing data assets to gain insight and drive business planning. It focuses on developing new insights and understanding of business performance based on data, predictive analytical models, data mining models, intelligent tools and statistical methods. Business Analytics is used for strategic, operational and tactical decision making across industry verticals such as banking, financial services, telecom, manufacturing and retail. Continue reading “What is Business Analytics and why the hype”
Website designing is a bigger challenge than is perceived to be by most webmasters. Sure, it is very easy to set up a word press or a drupal blog with a single click install, but how do you design it properly so that it delivers the intended value to your stake-holders? In this article, we would discuss upon the major issues related to the color schema of blogs and what they communicate. Continue reading “Website Designing Strategies – Colour Schema”
Given the benefits, it is hardly surprising that more and more bookings are being made online, as noted by 70 percent of travel managers and 53 percent of travelers in companies that implement OBTs. On a scale of 1-10 (1 being a strong decrease and 10 being a strong increase), the average scores are 7.5 for travel managers and 6.7 for travelers. So how do these tools really affect an enterprise? Continue reading “Growing use of online booking tools”
Over the years, E Commerce security has become an important aspect of businesses worldwide, particularly the aspects of Information Security and Computer Security. With technological advantages, we are able to eliminate ‘Human touch’ and improve efficiency in a number of areas, but with the added fear and risk that some part of the entire value chain might be compromised, leading to financial loss, and more importantly loss of private information. Continue reading “Security Threats in E Commerce”