Industrial Marketing Management
Call for Papers
Dark Side of Sharing Economy – Managing and sustaining B2B relationships on platforms
Deadline for submission: October 1, 2021
Complete Details in Elsevier /IMM website
Continue reading “Dark Side of Sharing Economy – Managing and sustaining B2B relationships on platforms” →
Assuming that your business will grow just because it’s rooted in the digital world is a huge mistake that could cost you many growth opportunities. Although building a digital company does come with many perks, there are too many competing businesses out there, and many picky customers prepared to swap your brand for another one in a heartbeat if they find your website too slow, or your customer service agents rude. Enter: digital tools and tech that can be truly helpful on your way to greater digital growth and success.
Continue reading “5 Tools and Software for Online Business Success” →
In this day and age almost every business has gone online. This is because they can do their business beyond their local demographics and geo limits. However, doing business on a global scale is not easy especially when you have to reach out to people of different cultural and traditional background. All will have different needs, choices and preferences that you will need to cater to.
Continue reading “Set Up International Websites To Get More Online Business” →
Many online entrepreneurs create websites to reflect the products and services that they sell as well as their mission statements or overall income goals. As such, the website you create for your company will understandably look and function differently than the websites that belong to other businesses.
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Online business is getting increasingly competitive; the market has become saturated due to low barriers to entry and increases in technology around the world. This isn’t to say that you shouldn’t start your online business, it just means you’ll have to be creative to make it work. If you want your online business to grow its market share it is increasingly important that you differentiate yourself from your competitors. This article will give a brief overview of some techniques you can use to make your online business stand out from the crowd. Continue reading “Make Your Online Business Stand Out From The Crowd” →
In this time and age, both B2B and B2C businesses can’t succeed if they don’t know what their customers are thinking; which is why now it has become all the more necessary for marketers to collate and analyze customer data and develop strategies based on that. Continue reading “In 2017, Customer Engagement Has To Be A Part Of Your Marketing Strategy” →
With their low overhead and minimal need for staff, online businesses have a great deal of appeal for aspiring entrepreneurs. However, most of them don’t make it. Don’t be the next failed owner; take steps to plan in order to maximize your chances of success.
Fill a Demand in a Compelling Way
Often, the most prosperous undertakings spring out of desires that customers didn’t even know they had. Make sure that your product is unique or, if it isn’t, figure out how to package it in a way that is different from the store around the corner. Continue reading “How to Create an Online Business” →
In an attempt to make payments hassle free and more secure, the Government of India has started initiating the movement towards digital payments using UPI. Unified Payments Interface (UPI) is an innovation introduced to enable and link multiple bank accounts into a single mobile application where ever the mobile number is registered for online transactions (like for validating otp, etc). It facilitates operation by merging banking transactions, seamless fund routing, balance querying and merchant payments into an application enabled through a PIN. It also addresses the requirements surrounding “Peer to Peer” payment requests which can be scheduled and paid as per requirement and convenience. There are a few UPI Applications (like PhonePe) for different mobile operating system platforms like Android, Windows and iOS. Continue reading “#MyBankIsMyWallet Move towards Digital Payments using UPI” →
Digital stores have become synonymous with their brick and mortar counterparts. In the modern business landscape, just about every physical retail location offers up some sort of Internet based buying experience. Digital stores are always open, require little actual upkeep, and can become valuable revenue streams. One of the most basic principles associated with digital selling is the shopping cart.
Continue reading “Consider All the Options for Your Digital Store” →
Paperless Transactions are the Future!
Did you know that by 2017, India is set to cross the 500 million internet users mark? The growth in numbers is phenomenal, considering that it was 200 million in 2013. This rising number also includes the 314 million mobile internet users. Statistics released by IAMAI also reveal that the 3G user base in India is growing rapidly and will grow up to 61.3% during 2013-2017. Speaking in numbers, the approximate 82 million 3G user base in India at the end of 2014 is estimated to reach to 284 million by then end of 2017. Continue reading “Recharge Apps – A Window to Paperless Transactions” →
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