International Journal of Information Management, Volume 48, October 2019, Pages 39-52
Social media had been extensively used for communication and networking purposes among corporates. Literature indicates social media platforms had also been used by the firms for building relationship with different stakeholders (i.e. customers, employees, investors and neighbouring communities). But there exists a gap in literature, whether social capital present on social media can be used for building corporate reputation (CR) in the society. Literature indicates corporate social responsibility (CSR) impacts CR. Therefore this study explores how CSR messages on social media impacts CR. For this study assumption was made that all the concerns and issues raised by Sustainable Development Goals (SDGs) are the social responsibilities of the CEOs. The study tries to explore this gap by analysing the tweets posted by two group of CEOs, i.e. CEOs in top 200 fortune companies and top 100 social influencer CEOs. Top 100 social influencer CEOs on social media were identified from the Hootsuite.com. Social influencer CEOs are having tremendous amount of influence on Twitter. The statistically test performed on the two group of the CEOs depicts there is significant difference in the number of CSR messages posted by fortune CEOs and social influencer CEOs. Results reveals social influencer CEOs had posted 5.97 times more CSR messages on Twitter as compared to fortune CEOs, which in turn may had led to better CR, in terms of shares and likes by social capital present on Twitter. The study reveals may be social influencer CEOs through CSR messages are trying to engage stakeholders strategically on Twitter. This is an open question at present, therefore future researchers can explore this in more details. The managerial implication of the study for CEOs and firms had been highlighted in the study.
Authors: Grover, P; Kar, A.K. & Ilavarasan, P.V.
Digital marketing, which includes search engine optimization (SEO), is a trending business and it’s foreseen as the next big thing this year. And why not. Everybody is embracing digital technology. E-commerce and even companies that started as a physical store are trying to build and establish a web presence. The Internet plays a major role in information dissemination and business transactions today, so everyone wants to rank a good spot online and become visible through SEO.
Continue reading “5 Steps to Start SEO Business from Scratch”
Isn’t it mesmerizing when we hear a word ‘Party’? Oh yes! Usually, people find out reasons to party, to celebrate something which excites them. From the busy schedule of our daily lives, it is something great to be a part of a get together when it calls.
Continue reading “5 Dishes to order for Party”
There’s no doubt that technology is revolutionizing the world, and it’s certainly affecting the real estate industry. With studies suggesting that 92% of all home buyers today use the internet at some point to search for a home, it’s important to understand how to make use of digital technologies and digital marketing strategies in order to capitalize on the changes occurring in the real estate industry. While it will require a little more work than simply creating a website, it’s actually not that difficult to be successful with digital real estate.
Journal title: Journal of Retailing and Consumer Services
Authors: Purva Grover and Arpan Kumar Kar
We investigate the impact of advertisements and promotions on Twitter. The study explores user participation, user engagement and user retention on Twitter. The study proposes a new Social Media Engagement model for understanding user dynamics. The study provides interesting inputs for promotional marketing tweets.
Continue reading “User Engagement for Mobile Payment Service Providers – Introducing the Social Media Engagement model”
Projects are incredibly diverse, and project management software reflects that diversity. So to some extent, it’s a question of selecting software that suits the way your organisation works and the kind of projects you do. But another key factor should be the project methodology you’re using. If it’s a structured method, such as PRINCE2 or Agile, it’s a good idea to choose project management software that complements the method you are using.
Continue reading “A Guide to the Best Project Management Software”
Opening an online store may seem challenging, but it is easier than you think. If you’re looking for ways to expand your business, starting your own e-commerce store could be just what you need to succeed. It does not take long to set up such a store, and you can be on your way to marketing your products in no time at all.
Continue reading “8 Tips for Opening an Online Store”
I was asked an interesting question recently to define what is thought leadership.
“Thought leadership means one would be able to think 5-10 years ahead in terms of what one would want to be known for and contribute significantly as a super-specialist. This could only be achieved from achieving knowledge based excellence in this domain so as to be globally recognise among his / her selective target stakeholders. This should be equally demonstrated by recognitions of high quality in teaching, research and advocacy. For achieving the long term goals, one needs to lay out the different incremental steps of these paths through which he/she will be able to meet the long term targets without compromising the short term goals. These steps frequently need updation depending on contextual changes but the end objective doesn’t shift. However there must be a continued demonstration from his/her own side of striving to move towards that goal.”
“Thought leadership is also about balancing the ability to dream and comprehending the scope of dreams in light of the practical constraints to achieve the dream. Dreams and action, without complementing one another, both lead to failure in realising thought leadership.”
Continue reading “What is thought leadership”
Any entrepreneur leading an ambitious startup is going to have to ensure their software and network is kept very secure. Not only against random hackers and viruses but even against rivals looking to sneak a peek – or even steal – your hard work. But how do you manage that when budgets are tight enough as they are? The good news is that there are plenty of contenders for the ‘best antivirus for windows 10’ award this year. While they may not offer as watertight a defense as an international conglomerate, with supplementary care and disciplined network management anyone can keep their data under lock and key.
Continue reading “The Best Anti Virus Software for Entrepreneurs”
First impressions last, and in the business world, they can have a drastic effect on how your professional relationship with your client develops from your first meeting. So to ensure that you start things off on the right foot, you have to aim to impress your prospect, to the point that they turn from a happy customer to an eager and even ecstatic one.
Continue reading “5 Ways to Impress Your Potential Clients”
Demand generation is an umbrella term describing all the marketing strategies that drive customer awareness about your services and nurture a lasting interest in your products. Take four crucial ingredients – social media outreach, content marketing techniques, personalized email marketing, and real-world marketing – and you have the recipe for demand generation. Throw in customer retention strategies and you’ll ensure that customers stay loyal to you and identify with your unique brand. As SEO experts at Miromind notice, driving customer interest and awareness in your products and services is of utmost concern if you want to grow and prosper.
Continue reading “All You Need to Know About Demand Generation Marketing”
Setting up a new office can be a daunting and exciting process for any company. Whether moving locations or expanding a business, there are a few principles that should be kept in mind whenever creating a new office. Here are six decisions that should be made during this process. Continue reading “6 Decisions to Make When Setting Up a New Office”
Executive Management Programme
Department of Management Studies,
Indian Institute of Technology Delhi
5th Jan – 9th Jun 2019, Classes on Weekends / National Holidays
Continue reading “2019 EMP in Strategic Innovations, Digital Marketing, & Business Analytics | IIT Delhi”
Chatterjee, S., Kar, A.K., Dwivedi, Y.K. & Kizgin, H. (2018). Prevention of cybercrimes in smart cities of India: From citizen’s perspective, Information Technology & People. Forthcoming.
(Emerald Publication, Impact Factor: 2.138, Scopus CiteScore: 2.35, ABDC: A, ABS 3*)
Continue reading “Prevention of cybercrimes in smart cities of India | IT & People”
WordPress is the most popular blogging platform which is used by millions of people around the globe. Some people use it for personal blogging while some use it to market their products and services.
WordPress is pretty easy to use and comes with a myriad of plugins which make it easy to customize based upon your liking. When you hire a WordPress developer, there are various other ways in which you can enhance the user experience. Such professional help can boost up your sale and brand visibility significantly.
WordPress themes allow you to change the design layout of your website. Plugins enable the developer to extend the functionality of the WordPress site. There are over 10,000 plugins available on WordPress which can help to add all kinds of functionality to the website. This includes features like social media sharing, SEO, photo slideshows, and much more. Continue reading “Benefits Of Working With A WordPress Developer”
Without visitors coming to your site, it’s difficult to make conversions and sell your services so it’s important to ensure your website abides to Google’s algorithm requirements in order to get eyes on your products. While most website builders are aware that “Content is King” too many people still tend to put any old content on their website or even take content from other websites, which in fact works negatively against the website in question. When putting content together, consider the following advice to keep your website ahead of the curve and relevant to search engines; Continue reading “Keeping Google Happy – SEO tips for your website”
What is an EIN? An EIN is an employer identification number, or a tax identification number used by the internal revenue service uses to identify your business for tax purposes. Getting an EIN number applies to several different people and to figure out if you need one you must take into consideration several different aspects:
Continue reading “What are The Benefits of Getting an EIN Online?”
With Social media our lives has changed a lot and especially those who are using smartphones. On one hand, it has brought transparency, open up the chances of getting new people all around the world by chatting with them on platforms like Facebook, while on other hand, and allow connecting with anyone of your choice. Without any doubt, Facebook is one of the most used social media platform but with so many things happening around the world people get worried whether they are chatting with the right person or not. Now there is no need to worry about anything, as you can easily know what is happening around with help of Facebook messenger spy app. Continue reading “List of some best Facebook messenger spy app that can change your life”
All the malware you know and fear relies on files to store data used in the execution of malicious deeds. Indeed, no program could function on your device without files, right?
Wrong. Experts have identified a brand-new variety of malware that allows viruses to spread without planting files on victims’ computers. If you want to avoid this emerging threat, read on to learn all you can about fileless malware — and what it means for security of the future. Continue reading “What Is Fileless Malware? A New Cyber Threat Rises”
Thanks to mobile card reader technology, it’s easier and cheaper than ever before for small business owners to accept credit card payments. If your small business doesn’t take credit cards, it’s time to change. Why?
Simple — it’s because accepting cards can be the best thing you’ve ever done to grow your business. You’ll attract more customers, make more sales, improve your cash flow, shore up security, slash expenses and more. Here’s why your small business needs to start accepting credit cards, sooner rather than later. Continue reading “Here’s Why You Should Accept Credit Cards in Your Small Business”
You are nice, you are decisive, and you have always had an excellent reputation as an employee — until you took your first step into management. Middle managers have tough jobs, trying to balance the directions of higher-level management with the complaints of staff. Few can truly flourish in this employment wasteland, where there is little training and fewer rewards for those who demonstrate hard work and dedication to their jobs. Continue reading “Why You Aren’t a Good at Middle Management (and What to Do Instead)”
An engineering bachelor’s degree seems like the perfect credential. After just four to five years of study, you are equipped to obtain some of the highest-paying and most rewarding entry-level positions on the job market. Engineering careers tend to be long and satisfying, and that’s without the addition of an advanced degree. Continue reading “What Are You Supposed to Do with Advanced Degrees in Engineering?”
Recently I had a very interesting chat with a close friend. Why do some of the best Indian Institutes never rank among the top universities in global rankings. What stops us to work harder and achieve global rankings. Why do Indian institutions fare badly in research? I was kind of perplexed in responding how can I explain it to someone outside the ecosystem. The challenge is that I should explain this in less than 500 words, since readers inside the domain of academics, know already about our shortcomings, but readers outside our system may get lost if we explain it in too much of details. But more importantly, I also suffer from a lack of time to pen down my thoughts in a more detailed manner.
Continue reading “How do Indian Institutions compare with the Global Leaders”
A logo is an important part of a brand or company. If a company is just starting up, it is inevitable it will have a logo. In fact, great brands today are known mainly by their logos. These days, even people pay mostly for the brand name than the service they provide or the actual item. This is because they know they have made a name. They have made it the best it could be by improving their quality but retaining their name and logo. Continue reading “Things to consider when looking for a logo maker”