7 ways how big data is changing marketing

Over the last few years, technological advancement has really changed the way marketing data is used. It has become more specific and marketers now focus on individual preferences instead of market trends. Historic action has paved way for a customized one-on-one engagement between the seller and the buyer. Gone are the days when people used to replace their mobile phones only after they stopped working. The younger generation replaces their android phones within 3-4 months after finding some new features in a newer model. Continue reading “7 ways how big data is changing marketing”

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Factors to Consider Before Buying a Computer Case

Well, Computer cases are accessories on which people don’t tend to spend much of a thought. Anyone will tell you that a computer case is not what a tech savvy guy will fancy about, it is the hardware within that will capture his interest. Yet, if you are going to undertake assembling your own computer (or maybe you are simply upgrading the old one you have), your first thought should be around the computer case that you are going to choose. This choice will further determine factors like how big your computer will be and what hardware you can stuff in it. Continue reading “Factors to Consider Before Buying a Computer Case”

4 Tips To Shoot A High Quality Music Video With Tight Budget

Planning to shoot a music video with your friends, but don’t think you have the budget to pull off a nice production? If so, then this post is for you. Money is not the only component that determines how well a music video turns out to be. Correct planning and judicious utilization of your resources can easily help you create a top notch music video within a tight budget. Below, we look at four tips that can help you cut the cost of your music video production without having to sacrifice its quality. Continue reading “4 Tips To Shoot A High Quality Music Video With Tight Budget”

CFP for SI on Digital Nations – Smart Cities, Innovation & Sustainability in Information Systems Frontiers

Nations are rapidly transforming by leveraging on information and communication technologies (ICTs). The access to information and knowledge across the web enables new innovations and the creation of smart cities. Organisations and governments at all levels initiate ICT-driven programmes to stimulate innovation and address the needs of the key stakeholders. This results in radical changes in the way nations are organized. Continue reading “CFP for SI on Digital Nations – Smart Cities, Innovation & Sustainability in Information Systems Frontiers”

What Does an Aerospace Engineer Do?

The aerospace industry is probably one of the most regulated and complex industries out there, for both industry workers and those interested in starting a career. The salaries on offer are excellent for an aerospace engineer and everyone knows employees in the industry work with aircraft and the like, but what do their tasks involve on a day to day basis? Continue reading “What Does an Aerospace Engineer Do?”

Grow Your Small Business with These 3 Effective Marketing Solutions

One of the most effective ways to succeed in the business field is by having powerful technology tools as well as marketing solutions. As an entrepreneur, you need to find ways in order to keep your venture off the ground. The way to success might be tough, but it will surely be worth all your time and effort. Continue reading “Grow Your Small Business with These 3 Effective Marketing Solutions”

Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics

IIT Delhi announces the call for applications for the Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics, which is planned from 6th January 2018 – 10 June 2018, and Classes to be held on Weekends/National Holidays. This will be an extensive programme of a minimum of 150 contact hours spread over 6 months. Continue reading “Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics”

How to Build the right Social Media Marketing Strategy – Viewpoints from an Expert

Social media is a term that invokes fear in the hearts of many business owners, but really, it is not that bad. In fact, once you understand how to deliver an effective social media marketing strategy, it is quite easy. Most people perceive marketing to be all about promotions and sales, which is not the case. Marketing is a holistic process that begins when a product is created. One of the mediums that have sprung up in recent years, for this purpose is social networks. Social media marketing encompasses all the other aspects of traditional marketing such as sales, promotions, customer research, and customer feedback.

Continue reading “How to Build the right Social Media Marketing Strategy – Viewpoints from an Expert”

Fixed Deposits Interest Rates: What is in it for you?

For decades now, Indians have continued to believe that creating a fixed deposit is a good investment for the future. When it comes to any type of investment, most Indians are averse to playing the markets or taking any kind of unsubstantiated risk. There is always the fear of losing one’s hard-earned money to speculative investment options. However, a fixed deposit is the perfect antidote to this fear – it is one of the safest, most dependable investment options in India. Continue reading “Fixed Deposits Interest Rates: What is in it for you?”

Know the Working of Your Liquid Funds

Liquidity is an important aspect of one’s personal finances. Is bank savings account the best way to maintain liquidity? No, there are better ways of managing liquidity. We can here mention about liquid funds.

Liquid Fund is a kind of mutual funds which invest your money in money market instruments such as a certificate of deposits, commercial paper, and Treasury bills, with a residual maturity of up to 91 days. Continue reading “Know the Working of Your Liquid Funds”

5 VITAL SEO TIPS FOR NEW WEBSITES

There’s no denying that getting a new site live and into the search engines is an intimidating task. However, getting your idea live is just the beginning of a long route ahead. This is because not grasping the best SEO practices in the beginning can leave your site in tatters with no clicks, visitors or sales. However, with so many SEO techniques around (and some that are no longer effective) it is becoming increasingly impossible to establish which ones are still functional.

Read on to learn five vital SEO tips for your new website. Continue reading “5 VITAL SEO TIPS FOR NEW WEBSITES”

How IoT Technology is Reshaping the Construction Industry

A lot of industry professionals believe that too much technology has already been getting between the workforce and their job, making things a little more complicated than they already are. On the other hand, there are those who feel that IoT technology is helping the industry, especially the construction sector. It promotes safety and overall efficiency. That said, here are some important notes that you should know about IoT construction. Continue reading “How IoT Technology is Reshaping the Construction Industry”

10 Most Useful Web Design Tips For 2017

The information laid out in this article was created to help designers deal with issues from the year 2017. There are several design-related issues that seem to have appeared in the year 2017 that have not been resolved yet. Some have appeared due to changes in technology, and other have appeared due to changes in the way people access websites, which includes changes in the way Google works. Continue reading “10 Most Useful Web Design Tips For 2017”

5 tips for a blissful retirement

Retirement is one of the most crucial yet a happier part of an individual’s life. One can take long vacations, make their own schedule for the day, and spend cherishing time with their family and loved ones. But do you know, you can only encounter better experience with your retirement, provided you have professionally and deliberately planned for it. Planning for your long-term financial goal is as important as planning for your current income. Money takes away all your stress and it is the only thing that can keep you wealthy and tension-free. Continue reading “5 tips for a blissful retirement”

What is SIP – All about SIP and SIP Calculator

With growing awareness about Mutual Funds, What is SIP is a very common question asked by those who are new to mutual funds. Simply speaking, SIP is a method of investing a fixed amount, regularly – weekly, monthly, quarterly or annually in a mutual fund scheme. SIP allows you to buy the units of your chosen scheme on a date/s chosen by you. You can invest a fixed amount in a chosen scheme every week, month or quarter, depending on your convenience through ECS (auto-debit from your bank account) facility or through post-dated cheques. Continue reading “What is SIP – All about SIP and SIP Calculator”

How to Use Error Monitoring Tools to Boost App Performance

By combining your automated error monitoring activities with the rest of your IT team’s efforts, you have the unique opportunity of boosting your app performance much further than you could by focusing solely on manual performance tracking one method and exclude the automated one. Continue reading “How to Use Error Monitoring Tools to Boost App Performance”

Make your Money work in your Interest

Recently SBI slashed interest rates and introduced a two-tier interest system for savings accounts, whereby savings accounts with less than 1 crore deposits will incur just 3.5% (this is a drop from 4%, which is the continued rate for deposits over 1 crore) The reason given behind the change was that, a decline in Inflation must be met with a corresponding decline in the savings rate. Continue reading “Make your Money work in your Interest”

Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics in IIT Delhi, 2018

IIT Delhi announces the call for applications for the Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics, which is planned from 6th January 2018 – 10 June 2018, and Classes to be held on Weekends/National Holidays. This will be an extensive programme of a minimum of 150 contact hours spread over 6 months. Continue reading “Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics in IIT Delhi, 2018”

Commonly used features of an HRMS software

Paper-based and document driven systems to manage organizational talent is a thing of the past. Ring in HRMS software. Many come with state-of-the-art features at an HR software price (Click here for more info) that is reasonable to say the least. But not all features are created equal. Here we take a quick look at some of the most useful features of HR and payroll management software India. We’ve included attendance and leave management system India (Click Here) as well, here, as these – payroll, leave and attendance – make up the critical/bulk of the requirements that small and medium enterprises (SMEs) have from HRMS software. Continue reading “Commonly used features of an HRMS software”

Customized Services for Your Online Business

Many online entrepreneurs create websites to reflect the products and services that they sell as well as their mission statements or overall income goals.  As such, the website you create for your company will understandably look and function differently than the websites that belong to other businesses.

Continue reading “Customized Services for Your Online Business”

The internet has revolutionized digital banking for individuals

Of all the inventions that truly revolutionised modern life, the Internet surely ranks as one of the top contenders. Combined with automation workflows powered by analytics in the backend, technology has revolutionized the banking experience for all customers, especially those with NRI accounts and FCNR accounts, which are less accessible physically. Banking today is less of a financial business and more of a technology business, and no wonder, the focus of investors is so high in the Fintech industry. Continue reading “The internet has revolutionized digital banking for individuals”

15 Design Hacks to Maximize Conversions

Establishing an online presence with a website for a business is all about one thing—converting an audience into customers. To make that more likely, every aspect of the website should be focused towards that goal, including its very design. Web design is not just about looks, but also how it directs the users’ overall experience with the website. Therefore, to have a website with a good conversion rate, it should have a web design that makes it easy for potential customers to get into whatever you are offering them. Here are some of the things you can do to make that happen. Continue reading “15 Design Hacks to Maximize Conversions”