Academic Positions Available in IIT Delhi

Academic Associate needed in DMS, IIT Delhi. Looking for a young dynamic professional based out of Delhi / NCR with a zeal to thrive in highly competitive environment. Candidate needs to have excellent communication skills and ability to multi-task and handle documentation/reports. Job deliverables: Supporting academic administration, project administration and training programs. Salary: 2.4 LPA, with a variable of 100% based on performance. Higher starting salary may be given to candidates based on background. Continue reading “Academic Positions Available in IIT Delhi” →

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Eco-friendly Bitcoin Mining: A Sustainable Solution?

Bitcoin’s Energy Consumption

In theory, Bitcoin mining can be compared to the process of mining for traditional metals, such as gold, copper, and platinum. While ‘traditional’ miners search for gold by hacking away at rocks, Bitcoin miners work to find the exact code that will provide them with valuable assets. However, Bitcoin miners extensively use the power grid in order to generate  revenue.

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Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions

Title: Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions – insights from user-generated content on Twitter

Authors: Purva Grover, Arpan K Kar, Marjn Janssen and PV Ilavarasan.

Journal: Enterprise Information Systems.  Volume: 13(4)

Abstract: Although blockchain has attracted a great deal of attention from academia and industry there is a lack of studies on acceptance drivers. This study explores blockchain acceptance by mining the collective intelligence of users on Twitter. It maps blockchain user acceptance drivers to technology acceptance constructs. The analysis shows that users are attracted by security, privacy, transparency, trust and traceability aspects provided by blockchain. On Twitter more discussions on blockchain benefits than on drawbacks. Initial coin offering (ICO) is extensively discussed. The study provides guidelines for managers and concludes by presenting the limitations of the study along with future research directions.

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9 Unexpected Benefits of Walking Your Dog

Any dog owner can tell you that walking the dog can sometimes feel like a chore, especially if you live somewhere with very cold, hot, or rainy weather. But did you know that giving your dog a daily walk of at least 15 minutes can actually have a whole host of unexpected benefits, over and above a happy, exercised pup?

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Management Education in India and Global – A Comparative Analysis

This data is taken from QS Ranking based on data scored by individual parameter both for International Top Universities and Indian Top Universities for Business and Management category.  Major differences come from Employer reputation and academic reputation. However interestingly, research outcomes are relatively similar.

The infographic is created for informational purposes only.

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Impact of Corporate Social Responsibility on Reputation – Insights from Tweets on Sustainable Development Goals by CEOs

International Journal of Information Management, Volume 48, October 2019, Pages 39-52

Abstract
Social media had been extensively used for communication and networking purposes among corporates. Literature indicates social media platforms had also been used by the firms for building relationship with different stakeholders (i.e. customers, employees, investors and neighbouring communities). But there exists a gap in literature, whether social capital present on social media can be used for building corporate reputation (CR) in the society. Literature indicates corporate social responsibility (CSR) impacts CR. Therefore this study explores how CSR messages on social media impacts CR. For this study assumption was made that all the concerns and issues raised by Sustainable Development Goals (SDGs) are the social responsibilities of the CEOs. The study tries to explore this gap by analysing the tweets posted by two group of CEOs, i.e. CEOs in top 200 fortune companies and top 100 social influencer CEOs. Continue reading “Impact of Corporate Social Responsibility on Reputation – Insights from Tweets on Sustainable Development Goals by CEOs” →

5 Steps to Start SEO Business from Scratch

Digital marketing, which includes search engine optimization (SEO), is a trending business and it’s foreseen as the next big thing this year. And why not. Everybody is embracing digital technology. E-commerce and even companies that started as a physical store are trying to build and establish a web presence. The Internet plays a major role in information dissemination and business transactions today, so everyone wants to rank a good spot online and become visible through SEO.

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How to Take Advantage of Digital Trends When Starting a Real Estate Business

There’s no doubt that technology is revolutionizing the world, and it’s certainly affecting the real estate industry. With studies suggesting that 92% of all home buyers today use the internet at some point to search for a home, it’s important to understand how to make use of digital technologies and digital marketing strategies in order to capitalize on the changes occurring in the real estate industry. While it will require a little more work than simply creating a website, it’s actually not that difficult to be successful with digital real estate.

User Engagement for Mobile Payment Service Providers – Introducing the Social Media Engagement model

Journal title: Journal of Retailing and Consumer Services

Authors: Purva Grover and Arpan Kumar Kar

Highlights

We investigate the impact of advertisements and promotions on Twitter. The study explores user participation, user engagement and user retention on Twitter. The study proposes a new Social Media Engagement model for understanding user dynamics. The study provides interesting inputs for promotional marketing tweets.

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A Guide to the Best Project Management Software

Projects are incredibly diverse, and project management software reflects that diversity. So to some extent, it’s a question of selecting software that suits the way your organisation works and the kind of projects you do. But another key factor should be the project methodology you’re using. If it’s a structured method, such as PRINCE2 or Agile, it’s a good idea to choose project management software that complements the method you are using.

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8 Tips for Opening an Online Store

Opening an online store may seem challenging, but it is easier than you think. If you’re looking for ways to expand your business, starting your own e-commerce store could be just what you need to succeed. It does not take long to set up such a store, and you can be on your way to marketing your products in no time at all.

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What is thought leadership

I was asked an interesting question recently to define what is thought leadership.

“Thought leadership means one would be able to think 5-10 years ahead in terms of what one would want to be known for and contribute significantly as a super-specialist. This could only be achieved from achieving knowledge based excellence in this domain so as to be globally recognise among his / her selective target stakeholders. This should be equally demonstrated by recognitions of high quality in teaching, research and advocacy. For achieving the long term goals, one needs to lay out the different incremental steps of these paths through which he/she will be able to meet the long term targets without compromising the short term goals. These steps frequently need updation depending on contextual changes but the end objective doesn’t shift. However there must be a continued demonstration from his/her own side of striving to move towards that goal.”

“Thought leadership is also about balancing the ability to dream and comprehending the scope of dreams in light of the practical constraints to achieve the dream. Dreams and action, without complementing one another, both lead to failure in realising thought leadership.”

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The Best Anti Virus Software for Entrepreneurs

Any entrepreneur leading an ambitious startup is going to have to ensure their software and network is kept very secure. Not only against random hackers and viruses but even against rivals looking to sneak a peek – or even steal – your hard work. But how do you manage that when budgets are tight enough as they are? The good news is that there are plenty of contenders for the ‘best antivirus for windows 10’ award this year. While they may not offer as watertight a defense as an international conglomerate, with supplementary care and disciplined network management anyone can keep their data under lock and key.

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5 Ways to Impress Your Potential Clients

First impressions last, and in the business world, they can have a drastic effect on how your professional relationship with your client develops from your first meeting. So to ensure that you start things off on the right foot, you have to aim to impress your prospect, to the point that they turn from a happy customer to an eager and even ecstatic one.

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All You Need to Know About Demand Generation Marketing

Demand generation is an umbrella term describing all the marketing strategies that drive customer awareness about your services and nurture a lasting interest in your products. Take four crucial ingredients – social media outreach, content marketing techniques, personalized email marketing, and real-world marketing – and you have the recipe for demand generation. Throw in customer retention strategies and you’ll ensure that customers stay loyal to you and identify with your unique brand. As SEO experts at Miromind notice, driving customer interest and awareness in your products and services is of utmost concern if you want to grow and prosper.

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6 Decisions to Make When Setting Up a New Office

Setting up a new office can be a daunting and exciting process for any company. Whether moving locations or expanding a business, there are a few principles that should be kept in mind whenever creating a new office. Here are six decisions that should be made during this process. Continue reading “6 Decisions to Make When Setting Up a New Office” →

2019 EMP in Strategic Innovations, Digital Marketing, & Business Analytics | IIT Delhi

Executive Management Programme

in

Strategic Innovations, Digital Marketing, & Business Analytics

Department of Management Studies,

Indian Institute of Technology Delhi

5th Jan – 9th Jun 2019, Classes on Weekends / National Holidays

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Benefits Of Working With A WordPress Developer

WordPress is the most popular blogging platform which is used by millions of people around the globe. Some people use it for personal blogging while some use it to market their products and services.

 

 

WordPress is pretty easy to use and comes with a myriad of plugins which make it easy to customize based upon your liking. When you hire a WordPress developer, there are various other ways in which you can enhance the user experience. Such professional help can boost up your sale and brand visibility significantly.

WordPress themes allow you to change the design layout of your website. Plugins enable the developer to extend the functionality of the WordPress site. There are over 10,000 plugins available on WordPress which can help to add all kinds of functionality to the website. This includes features like social media sharing, SEO, photo slideshows, and much more. Continue reading “Benefits Of Working With A WordPress Developer” →