Important Reasons for Digitising Content

The trend for companies nowadays is to go paperless. More and more businesses are opting to go digital. This shift to digitizing workflow and other important documents has been happening for works. Because of what technology has achieved and the recent innovation on cloud-based solutions, we now have the capability to access any file even just by using our mobile phones.

For instance, in Australia company information can be now be accessed by anyone, even the public, through ASIC search ( The history, organisational chart, and consumer laws followed or being violated can be accessed in this third-party cloud management. Continue reading “Important Reasons for Digitising Content”

Panasonic Rugged Laptops Take Industrial Workplace it to the Next Level

The need for field professionals to work remotely is growing, which is the reason why rugged laptops and tablets are replacing desktops in industrial workplaces. And, why not? The advancements in technology have narrowed the performance gap between desktops and laptops. Loaded with heavy graphics and high configurations, these industrial laptops are bridging the gap between fragile notebook and desktop computers.  But, is it enough to have only high configuration? Continue reading “Panasonic Rugged Laptops Take Industrial Workplace it to the Next Level”

16 Best Free iPad Apps for 2016

They say that the best things in life come free. And if they happen to be iOS apps for the iPad, all the better.iOS apps are everything that make an iPad a delight to use. Educational apps keep your kids preoccupied as they wait for their turn at the dentist’s. They make it possible for you to send documents, interact with other users and get some work done without having to confine yourself to a desk.

Of course, if something is free online, there is always the chance that it will bombard you with annoying adverts during use. Some free iPad applications are no different. App developers often resort to this strategy to generate revenue. It makes sense.  Distributing their apps for free might get them more users but it won’t make them any money. Continue reading “16 Best Free iPad Apps for 2016”

The Customer, the Client and Your Internet Booking Engine

When you’re thinking about starting up a hotel business and are considering the ways you can make yours a unique success – there are probably a host of priorities that immediately spring to mind. These priorities will no doubt include working on your marketing campaign, considering the right way and the right time to properly launch your website, the way you will handle to content on your website and manifest customer service consideration you will no doubt have. Continue reading “The Customer, the Client and Your Internet Booking Engine”

How A Modern Hotel Website Design Can Help Companies Increase Sales and Profits?

How A Modern Hotel Website Design Can Help Companies Increase Sales and Profits?

Web design is very important when it comes to selling a product and every business should try to create an engaging online presence. Hotel businesses particularly need to show off all they possibly can through their website. Travellers heading on holiday want to be able to enjoy the experience from the early stages of booking to when they actually get there. The point of a great hotel website is to attract tourists to reserve a room or suite, so it has to look beautiful and include many pictures and descriptions of what is on offer. Visitors want to be easily able to navigate a site as this will encourage them to book a room with the hotel. Continue reading “How A Modern Hotel Website Design Can Help Companies Increase Sales and Profits?”

4 Important Applications of Microscopy

Ever since the 1590s, the microscope has helped pave the way for numerous discoveries in various fields. It was first invented by putting a few magnifying lenses inside a tube. By layering them in such a way, it greatly enlarged whatever objected was inspected through it.

Today, there are now a number of different types of microscopes on the market, each with a very specific purpose. Many of them are much more sophisticated than their humble predecessors, often employing precision linear stages for more accurate positioning and focusing capabilities. Thus, they are now used in a variety of industries in order to expedite the process of analysis and even quality control. In this article, we’ll discuss a few of these important applications in the modern age. Continue reading “4 Important Applications of Microscopy”

The High Costs of Cyber Breaches and What Credit Unions Can Do

Whether you are working in the finance sector, the healthcare industry, or even the field of education, there is not a single organization that is completely safe from the threat of being hacked. Getting hacked is no cheap affair, either, as the average cost of a cyber breach can be as high as $4 million per attack. However, there are some steps you can take in order to lessen the likelihood of falling victim to one of these schemes. In this article, we will discuss a few tips you can implement in your credit union to keep your sensitive data safe from prying eyes. Continue reading “The High Costs of Cyber Breaches and What Credit Unions Can Do”

The Most Popular Types of Video on Social Media

Social media video consumption has been on the rise over recent years. Because it is becoming a more popular medium than text and images, more social networks have made interacting with videos easier for users. Likewise, businesses have started to incorporate social media video marketing strategies that have lead them to digital prosperity. Continue reading “The Most Popular Types of Video on Social Media”

Changing Life Insurance Trends in India

Ever since liberalization in the early 1990s, life insurance in India has seen significant growth. Between April 2015 and February 2016, new premium income of Rs. 1.072 trillion (US $ 15.75 billion) was recorded in the country, at a growth rate of 18.3%. Till the end of February 2016, growth of 14.1% was seen in gross direct premium at Rs. 864.2 billion. Continue reading “Changing Life Insurance Trends in India”

Three Software that Can Boost the Digital Marketing Campaign of Your Business

The marketing landscape has undergone some vital changes during the past few years, and most of those improvements can be traced back to the continuous growth of digital platforms. As a result, companies have started to rely more on digital solutions to keep data organized and refined. Meanwhile, others have learned to keep their customers engaged using a newsletter through ActiveTrail other email marketing tools. Then finally, there are also those who have found strength in stabilizing their mobile and social media marketing campaigns.

Knowing these things, businesses that hope to effectively improve their customer engagement strategies must adapt to the so-called digital age and revolution. And with that regard, here are some of the most impactful types of software that can help companies achieve their marketing goals and ultimately, surpass them. Continue reading “Three Software that Can Boost the Digital Marketing Campaign of Your Business”

10 Amazing Google Chrome Experiments You Need to Try Right Now

If you are not new to the Web, Google Chrome must definitely be familiar to you. Even if you prefer another browser, Chrome is still something you are must have heard of. It certainly made its name among other browsers. Now it is closely connected with words “evolution” and “progress”. Continue reading “10 Amazing Google Chrome Experiments You Need to Try Right Now”

5 Ways Tech Is Changing Human Resources

One of the most important things for a company’s success is the team that is working on it. This is people who make it possible by simply doing their job well every day. That’s the reason why each organization should have a human resources department that is responsible for the process of supervising the work of employees and hiring new ones.Actually, the range of its functions is much bigger, but these are the key ones. Continue reading “5 Ways Tech Is Changing Human Resources”

Software Testing – Approaches and Methods

Software testing in increasingly being recognized as an area of expertise which requires specialized set of skills. In the entire scope of software project management, verification and validation of the work undertaken by a development team is of paramount importance. In this article, we explore the different approaches for software testing, which may be undertaken by the professionals working in the domain. Continue reading “Software Testing – Approaches and Methods”

How To Tackle The Idle Employees That Could Ruin The Work Environment

Employees are the most essential part of an organization, the recruiters try hard to get the best employee in their company. As I have observed there are various kinds of people you will find at your workplace. Some will be irritating as hell, some will bore their colleagues to death and some will be fun loving.

Now, as an employer dealing with such people might not be a big task, you can manage to find a way out and make every employee productive irrespective to their behaviour or personality. But I am very sure the most difficult thing to do would be to handle the lazy employees. They are always up with a reason for not coming to work, for their deficient work or for drooling on their desk. However, there is a certain way to handle such employees which I have discussed below. Have a look and find several kinds of lazy employees and how to make them work. Continue reading “How To Tackle The Idle Employees That Could Ruin The Work Environment”

Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics at IIT Delhi 2017

With the advent of the internet driven era, organizations are transforming their operations so that they can harness the power of the web driven ecosystem and grow sustainably. This has led to the digitization of both processes and products. In such a digital economy, the need was realised to leverage upon innovative business models to reach out to new customers and segments. In view of this, digital marketing and hence the emergence of search engines and social media has played a significant role. In addition to this, strategic innovation approaches are needed to optimize the innovation portfolio, to help organizations achieve sustained competitive advantage and transformational growth. These emerging approaches are heavily dependent on leveraging the information assets of the organizations which is possible through the business analytics.

Date of the Programme: 05/01/2017 to 06 /06/2017

Programme Brochure can be downloaded from IIT Delhi Website.

Continue reading “Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics at IIT Delhi 2017”

Why Businesses Should Provide Free WiFi for their Customers

As an entrepreneur, you want to find ways to attract more customers and to make your business grow. Whether you’re coming up with promotional stunts, providing great discounts, or giving away freebies in addition to your usual fantastic products or services, there are many ways to create better customer experience for your patrons.

One popular service that you might want to look into is the provision of free WiFi within the premises of your business establishment. Outdoor WiFi solutions, for instance can be deployed in food parks, al fresco cafés, and playgrounds, while reliable indoor business WiFi can be implemented inside large retail spaces, restaurants, and hotels. Continue reading “Why Businesses Should Provide Free WiFi for their Customers”

Smart, Slim and Sophisticated: The HP Spectre x360

In a world where laptops are fast losing out to tablet, the new HP Spectre x360 notebook stands out from the crowd and is bound to turn heads wherever it goes. It possesses both the qualities of a notebook and a tablet. The unique geared hinge mechanism lets it bend with ease and offers a super firm parking at any angle up to 360 degrees. Among the latest laptops from HP, the new Spectre x360 is also the most premium notebook.

This classy convertible has a metallic body, full size keyboard with metallic caps, an extra broad touchpad with a chrome band to go with the sturdy and stylish design. With everything up to date, this device definitely will give you the convenience, entertainment and performance you are looking for. Continue reading “Smart, Slim and Sophisticated: The HP Spectre x360”

Do organizations change their personality before and after critical events – Insights from Twitter Analytics

Social media and big data have been in high focus due to their potentially huge impact on business, society and polity. As more and more data gets created in social media directly by organizations and more importantly, through user generated content, the importance of mining this data was recognized. This research contributes to the same domain and peruses the twitter community before and after an event which is a major breakthrough for an economy. Such an event could be an election for a nation or an economic budget announcement for a country. In this study, the event being monitored is the Union Budget 2016 in India and try to track the conversations surrounding the budget on twitter among the corporates and individual influencers.  Continue reading “Do organizations change their personality before and after critical events – Insights from Twitter Analytics”

Does your site profit from using a whiteboard Animation?

Is a 2D animation ideal for your business or should you use 3D animation

When visiting various businesses on the internet, I have found that the number of 2D animations on sites are increasing. From the explainer videos about a product or service, to the welcoming page which gives a little bit of an introduction to the services of the main site, whiteboard animations are populating the world wide web. As a business, it is important to look at this growing trend and question whether or not utilizing 2D is beneficial to your brand, specifically, should you implement 3D animations and other media? Here are a few considerations to take into account prior to jumping on the whiteboard animation train. Continue reading “Does your site profit from using a whiteboard Animation?”

Find the best web testing partner

The testing stage of software product testing means that the product manages needlessly to say. This phase commences after the execution of the merchandise requirements. With regards to the development strategy used, the evaluation will appear at differing times during the job:

During the tests phase, screening categories will hire a amount of solutions to ensure that the merchandise manages needlessly to say. Your options for testing might vary with regards to the kind of product you are building however the concepts remain virtually identical. Testing is an integral part of the software development life cycle. Continue reading “Find the best web testing partner”

Workshop in Cyber Security Policy 2016

The increasing reliance in our information age on product and process digitisation and e-governance makes us progressively more vulnerable to cyber attacks on our computer systems, networks and data. In their most disruptive form, cyber attacks may target the individuals, organizations, government, military, or infrastructural assets of a nation or its citizens, in isolation or event at the same time. We have finally concluded this three day workshop on information risk management and cyber security in IIT Delhi. Continue reading “Workshop in Cyber Security Policy 2016”

Recharge Apps – A Window to Paperless Transactions

Paperless Transactions are the Future!

Did you know that by 2017, India is set to cross the 500 million internet users mark? The growth in numbers is phenomenal, considering that it was 200 million in 2013. This rising number also includes the 314 million mobile internet users. Statistics released by IAMAI also reveal that the 3G user base in India is growing rapidly and will grow up to 61.3% during 2013-2017. Speaking in numbers, the approximate 82 million 3G user base in India at the end of 2014 is estimated to reach to 284 million by then end of 2017. Continue reading “Recharge Apps – A Window to Paperless Transactions”