Three Software that Can Boost the Digital Marketing Campaign of Your Business

The marketing landscape has undergone some vital changes during the past few years, and most of those improvements can be traced back to the continuous growth of digital platforms. As a result, companies have started to rely more on digital solutions to keep data organized and refined. Meanwhile, others have learned to keep their customers engaged using a newsletter through ActiveTrail other email marketing tools. Then finally, there are also those who have found strength in stabilizing their mobile and social media marketing campaigns.

Knowing these things, businesses that hope to effectively improve their customer engagement strategies must adapt to the so-called digital age and revolution. And with that regard, here are some of the most impactful types of software that can help companies achieve their marketing goals and ultimately, surpass them. Continue reading “Three Software that Can Boost the Digital Marketing Campaign of Your Business”

10 Amazing Google Chrome Experiments You Need to Try Right Now

If you are not new to the Web, Google Chrome must definitely be familiar to you. Even if you prefer another browser, Chrome is still something you are must have heard of. It certainly made its name among other browsers. Now it is closely connected with words “evolution” and “progress”. Continue reading “10 Amazing Google Chrome Experiments You Need to Try Right Now”

5 Ways Tech Is Changing Human Resources

One of the most important things for a company’s success is the team that is working on it. This is people who make it possible by simply doing their job well every day. That’s the reason why each organization should have a human resources department that is responsible for the process of supervising the work of employees and hiring new ones.Actually, the range of its functions is much bigger, but these are the key ones. Continue reading “5 Ways Tech Is Changing Human Resources”

Software Testing – Approaches and Methods

Software testing in increasingly being recognized as an area of expertise which requires specialized set of skills. In the entire scope of software project management, verification and validation of the work undertaken by a development team is of paramount importance. In this article, we explore the different approaches for software testing, which may be undertaken by the professionals working in the domain. Continue reading “Software Testing – Approaches and Methods”

How To Tackle The Idle Employees That Could Ruin The Work Environment

Employees are the most essential part of an organization, the recruiters try hard to get the best employee in their company. As I have observed there are various kinds of people you will find at your workplace. Some will be irritating as hell, some will bore their colleagues to death and some will be fun loving.

Now, as an employer dealing with such people might not be a big task, you can manage to find a way out and make every employee productive irrespective to their behaviour or personality. But I am very sure the most difficult thing to do would be to handle the lazy employees. They are always up with a reason for not coming to work, for their deficient work or for drooling on their desk. However, there is a certain way to handle such employees which I have discussed below. Have a look and find several kinds of lazy employees and how to make them work. Continue reading “How To Tackle The Idle Employees That Could Ruin The Work Environment”

Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics at IIT Delhi 2017

With the advent of the internet driven era, organizations are transforming their operations so that they can harness the power of the web driven ecosystem and grow sustainably. This has led to the digitization of both processes and products. In such a digital economy, the need was realised to leverage upon innovative business models to reach out to new customers and segments. In view of this, digital marketing and hence the emergence of search engines and social media has played a significant role. In addition to this, strategic innovation approaches are needed to optimize the innovation portfolio, to help organizations achieve sustained competitive advantage and transformational growth. These emerging approaches are heavily dependent on leveraging the information assets of the organizations which is possible through the business analytics.

Date of the Programme: 05/01/2017 to 06 /06/2017

Programme Brochure can be downloaded from IIT Delhi Website.

Continue reading “Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics at IIT Delhi 2017”

Why Businesses Should Provide Free WiFi for their Customers

As an entrepreneur, you want to find ways to attract more customers and to make your business grow. Whether you’re coming up with promotional stunts, providing great discounts, or giving away freebies in addition to your usual fantastic products or services, there are many ways to create better customer experience for your patrons.

One popular service that you might want to look into is the provision of free WiFi within the premises of your business establishment. Outdoor WiFi solutions, for instance can be deployed in food parks, al fresco cafés, and playgrounds, while reliable indoor business WiFi can be implemented inside large retail spaces, restaurants, and hotels. Continue reading “Why Businesses Should Provide Free WiFi for their Customers”

Smart, Slim and Sophisticated: The HP Spectre x360

In a world where laptops are fast losing out to tablet, the new HP Spectre x360 notebook stands out from the crowd and is bound to turn heads wherever it goes. It possesses both the qualities of a notebook and a tablet. The unique geared hinge mechanism lets it bend with ease and offers a super firm parking at any angle up to 360 degrees. Among the latest laptops from HP, the new Spectre x360 is also the most premium notebook.

This classy convertible has a metallic body, full size keyboard with metallic caps, an extra broad touchpad with a chrome band to go with the sturdy and stylish design. With everything up to date, this device definitely will give you the convenience, entertainment and performance you are looking for. Continue reading “Smart, Slim and Sophisticated: The HP Spectre x360”

Do organizations change their personality before and after critical events – Insights from Twitter Analytics

Social media and big data have been in high focus due to their potentially huge impact on business, society and polity. As more and more data gets created in social media directly by organizations and more importantly, through user generated content, the importance of mining this data was recognized. This research contributes to the same domain and peruses the twitter community before and after an event which is a major breakthrough for an economy. Such an event could be an election for a nation or an economic budget announcement for a country. In this study, the event being monitored is the Union Budget 2016 in India and try to track the conversations surrounding the budget on twitter among the corporates and individual influencers.  Continue reading “Do organizations change their personality before and after critical events – Insights from Twitter Analytics”

Does your site profit from using a whiteboard Animation?

Is a 2D animation ideal for your business or should you use 3D animation

When visiting various businesses on the internet, I have found that the number of 2D animations on sites are increasing. From the explainer videos about a product or service, to the welcoming page which gives a little bit of an introduction to the services of the main site, whiteboard animations are populating the world wide web. As a business, it is important to look at this growing trend and question whether or not utilizing 2D is beneficial to your brand, specifically, should you implement 3D animations and other media? Here are a few considerations to take into account prior to jumping on the whiteboard animation train. Continue reading “Does your site profit from using a whiteboard Animation?”

Find the best web testing partner

The testing stage of software product testing means that the product manages needlessly to say. This phase commences after the execution of the merchandise requirements. With regards to the development strategy used, the evaluation will appear at differing times during the job:

During the tests phase, screening categories will hire a amount of solutions to ensure that the merchandise manages needlessly to say. Your options for testing might vary with regards to the kind of product you are building however the concepts remain virtually identical. Testing is an integral part of the software development life cycle. Continue reading “Find the best web testing partner”

Workshop in Cyber Security Policy 2016

The increasing reliance in our information age on product and process digitisation and e-governance makes us progressively more vulnerable to cyber attacks on our computer systems, networks and data. In their most disruptive form, cyber attacks may target the individuals, organizations, government, military, or infrastructural assets of a nation or its citizens, in isolation or event at the same time. We have finally concluded this three day workshop on information risk management and cyber security in IIT Delhi. Continue reading “Workshop in Cyber Security Policy 2016”

Recharge Apps – A Window to Paperless Transactions

Paperless Transactions are the Future!

Did you know that by 2017, India is set to cross the 500 million internet users mark? The growth in numbers is phenomenal, considering that it was 200 million in 2013. This rising number also includes the 314 million mobile internet users. Statistics released by IAMAI also reveal that the 3G user base in India is growing rapidly and will grow up to 61.3% during 2013-2017. Speaking in numbers, the approximate 82 million 3G user base in India at the end of 2014 is estimated to reach to 284 million by then end of 2017. Continue reading “Recharge Apps – A Window to Paperless Transactions”

A Review of Machine Learning Algorithms and Applications

With the explosion of data generation, getting optimal solutions to data driven problems is increasingly becoming a challenge, if not impossible.The importance of machine learning algorithms, which can handle this burst of data and assist in intelligent decision making, is thus realised among data scientists. Within this category of machine learning algorithms, a special focus area is bio-inspired algorithms. This review article provides the readers some inputs on the advances in the domain of bio inspired algorithms and their potential applications across domains.
Continue reading “A Review of Machine Learning Algorithms and Applications”

Conclave of Entrepreneurship, Leadership and Technology (CELT), India 2016

The aim is to promote an open dialogue between the academic community and mainstream entrepreneurial crowd. With same vision in mind, KIIT Entrepreneurship Cell is organising Conclave of Entrepreneurship, Leadership and Technology (CELT), India.  This is in association with Harvard Project for Asian and International Relations as the partner, Harvard University, Cambridge for the period of 9th-13th of August, 2016. For the entrepreneurs, there can be no better launching ground to kick-start their ideas.

Delegates attending CELT will have a transformative experience; the guest lectures, panel discussions, workshops led by corporate leaders and luminaries from the practician’s who’s who world will open their perspectives and provide insight to an endless orchard of possibilities. Continue reading “Conclave of Entrepreneurship, Leadership and Technology (CELT), India 2016”

Cleaning your Mac Hard Drive Using Movavi Mac Cleaner App

No computer has been known to work quick forever. It has been a fact that eventually they all start to slow down. In case, the precious old Mac has started showing signs of struggle or has been lagging too much or acting weirdly, it has been time to come up with a means to boost performance along with performing like new again. Continue reading “Cleaning your Mac Hard Drive Using Movavi Mac Cleaner App”

Career Opportunities for Cyber Security Professionals and Ways to Grab Them!

Whenever any new certification or course is talked about, the first question that pops is the future career opportunities it would offer. This is a valid concern as the main reason for learning new technology and processes is to grow in the current organization or to find better opportunities outside. The training experts know this fact well, hence they come up with career oriented diplomas and certifications in various streams of information technology, management, planning and finance. Amongst many such career oriented courses getting popularity globally, the certification and diploma in cyber security is trending quite fast. Continue reading “Career Opportunities for Cyber Security Professionals and Ways to Grab Them!”

Actionable Ways to Improve Your Brand Presence

A company’s brand is one of its most important assets, influencing public perception, customer interaction, and revenue numbers. There is even anecdotal evidence that it can have a moderate impact on regulatory and legal proceedings. Most firms recognize the importance of branding, and want a strong brand. But how do you do it?

We are going to specifically be discussing printed brand presence. Brand presence online, in the community, on the radio waves and on the airwaves are all important, and considerations for future articles. Continue reading “Actionable Ways to Improve Your Brand Presence”

How to Monitor Your Social Media Staff on Instant Messengers?

First let me clear few things before we discuss on how to snoop into social media staff on the instant messengers. When it comes to monitoring your employees, various traditional practices are deployed but all those have gone obsolete and the organizations new, innovative and technological methods to keep eyes over their staffs. For this purpose, the monitoring applications are the best and ensure accuracy, incredible functionality, and prompt updates.

For monitoring employees, there are certain laws and local legislations. The states where the employees will be subjected to monitoring through apps demand the companies and organizations to seek the consent of the staff and get a written agreement where the employees will be monitored. All the state and local laws are applicable, and if any company monitors their employees without their permission, it may cause problems for the both so laws should be thoroughly followed and everything to be done should be in the legal limits. Continue reading “How to Monitor Your Social Media Staff on Instant Messengers?”

Acquiring 10 licenses / registrations ensures that the business is legal

Many small business owners are unaware of the license procedures that are required for operating their business. The license for a business depends on various factors like the type of the business, the regulations, and policies imposed by the government and the area in which they are planning to start the business. The license is a legal permit given by the local government to the company that indicates that it runs an authorized business and it is not only applicable to the new business, but even an existing company has to renew their application after a particular period. There are some businesses that require more than one license to operate their business legally in that state which is time-consuming and expensive, even though it is a tedious and frustrating process, obtaining all the legal documents and certificates enables the business to operate without any issues. Because if a company is found in non-compliance, they have to pay penalties and they are chances even for permanent closure of the business. Continue reading “Acquiring 10 licenses / registrations ensures that the business is legal”

Case Study on Software Effort Estimation

Consider a use case for a human resource management software. The user will be entering his employee id into the system to query and find out the number of leaves he has taken in the ongoing year, and the different types of leaves which are still available to him. Also the system will simultaeneously generate a report of the leaves taken by him in the previous 3 years.

Conduct a function point analysis and estimate the time and effort such a development would require. Mention all assumptions while proceeding on your analysis.

Continue reading “Case Study on Software Effort Estimation”

Software Development Methods – case study for class

Rudioty Inc. is planning to implement a new project for managing its customer information assets using cloud solutions. Rudioty manufactures high tensile gears for sports automobiles which can withstand high temperature and stress. Since, Rudioty operates in a very niche field and the readily available COTS products in the market are not really suitable for the company. Rudioty has engaged with TechNizant to develop and implement a new solution for this requirement. TechNizant is one of the top 5 system integrators globally and has over a decade of experience in the domain. TechNizant has implemented many such applications in the same industry in the last 5 years. The business processes of Rudioty  underwent massive BPR when the first wave of computerization happened a decade back. The operational processes thus are less likely to require significant changes, except for the geographic expansion of the firm, due to which financial reporting needs to be modified. Further this has led to the need for integration among data repositories, which have been siloed in different functional warehouses. However, the processes in Rudioty is very complex and inter-connected with each other. The CIO’s team often complain about the lack of support from the top management, for IT initiatives. IT projects are often looked upon as cost drivers. The CIO’s team is also risk averse and wants the solution to have maximum acceptance among the functional management.

What software development methodology should the Project Manager at TechNizant follow?