Why Instagram Is the Ideal Platform for Influencer Marketing

The photo-sharing platform has started to observe a tremendous growth and it is currently one of the favorite social media platforms of most of the big as well as small brands. Over the years, influencer marketing has also gained popularity and managed to revolutionize the entire manner in which the businesses keep appealing to the audience. The strategy of influencer marketing is responsible for providing an authentic and effective way of selling goods and services to customers. This strategy allows the brands to stay in the minds of the customers forever. According to www.digitaldoughnut.com, brands are going to spend 19 million dollars on promoting their services and products.

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Set Up International Websites To Get More Online Business

In this day and age almost every business has gone online. This is because they can do their business beyond their local demographics and geo limits. However, doing business on a global scale is not easy especially when you have to reach out to people of different cultural and traditional background. All will have different needs, choices and preferences that you will need to cater to.

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How To Deal With Negative Reviews And Improve Your Online Reputation

Research shows that 57 percent of customers will not patronize a business with less than a 4-star rating online. This means that if previous customers gave your business unfavorable feedback, any future transactions will be affected. Negative reviews will also prevent you from impressing your potential clients. If you have already incurred negative feedback online, you can still regain a favorable reputation by following these helpful tips.

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How to Access geo-restricted content only in the US while Travelling?

Are you in a foreign location having a vacation or on a business trip and want to stream your favorite movies and shows during your free time? If yes, there might be a situation that you are facing and are not being able to get access to your favorite content.

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Want to know how to protect your business from hackers? Read this!

Digitalization of business processes is inevitable, so now most of our activities have moved online. The Internet security for business is essential if you want to succeed. In order to secure any online activity in your workplace getting the best antivirus for business is the key.

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Email Marketing: Should You Go for Custom Infrastructure or an Email Service Provider?

It’s common for techies to want to do it themselves. This is natural and feels normal to them. However, it’s also the case that many techies will want to code their way to a solution regardless of better options available and this is usually a mistake. Overcomplicating simple tasks making them more time-consuming is not the best idea when it comes to delivering emails on a regular basis.

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Academic Positions Available in IIT Delhi

Academic Associate needed in DMS, IIT Delhi. Looking for a young dynamic professional based out of Delhi / NCR with a zeal to thrive in highly competitive environment. Candidate needs to have excellent communication skills and ability to multi-task and handle documentation/reports. Job deliverables: Supporting academic administration, project administration and training programs. Salary: 2.4 LPA, with a variable of 100% based on performance. Higher starting salary may be given to candidates based on background. Continue reading “Academic Positions Available in IIT Delhi” →

Eco-friendly Bitcoin Mining: A Sustainable Solution?

Bitcoin’s Energy Consumption

In theory, Bitcoin mining can be compared to the process of mining for traditional metals, such as gold, copper, and platinum. While ‘traditional’ miners search for gold by hacking away at rocks, Bitcoin miners work to find the exact code that will provide them with valuable assets. However, Bitcoin miners extensively use the power grid in order to generate  revenue.

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Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions

Title: Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions – insights from user-generated content on Twitter

Authors: Purva Grover, Arpan K Kar, Marijn Janssen and PV Ilavarasan.

Journal: Enterprise Information Systems.  Volume: 13(4)

Abstract: Although blockchain has attracted a great deal of attention from academia and industry there is a lack of studies on acceptance drivers. This study explores blockchain acceptance by mining the collective intelligence of users on Twitter. It maps blockchain user acceptance drivers to technology acceptance constructs. The analysis shows that users are attracted by security, privacy, transparency, trust and traceability aspects provided by blockchain. On Twitter more discussions on blockchain benefits than on drawbacks. Initial coin offering (ICO) is extensively discussed. The study provides guidelines for managers and concludes by presenting the limitations of the study along with future research directions.

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9 Unexpected Benefits of Walking Your Dog

Any dog owner can tell you that walking the dog can sometimes feel like a chore, especially if you live somewhere with very cold, hot, or rainy weather. But did you know that giving your dog a daily walk of at least 15 minutes can actually have a whole host of unexpected benefits, over and above a happy, exercised pup?

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Management Education in India and Global – A Comparative Analysis

This data is taken from QS Ranking based on data scored by individual parameter both for International Top Universities and Indian Top Universities for Business and Management category.  Major differences come from Employer reputation and academic reputation. However interestingly, research outcomes are relatively similar.

The infographic is created for informational purposes only.

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Impact of Corporate Social Responsibility on Reputation – Insights from Tweets on Sustainable Development Goals by CEOs

International Journal of Information Management, Volume 48, October 2019, Pages 39-52

Abstract
Social media had been extensively used for communication and networking purposes among corporates. Literature indicates social media platforms had also been used by the firms for building relationship with different stakeholders (i.e. customers, employees, investors and neighbouring communities). But there exists a gap in literature, whether social capital present on social media can be used for building corporate reputation (CR) in the society. Literature indicates corporate social responsibility (CSR) impacts CR. Therefore this study explores how CSR messages on social media impacts CR. For this study assumption was made that all the concerns and issues raised by Sustainable Development Goals (SDGs) are the social responsibilities of the CEOs. The study tries to explore this gap by analysing the tweets posted by two group of CEOs, i.e. CEOs in top 200 fortune companies and top 100 social influencer CEOs. Continue reading “Impact of Corporate Social Responsibility on Reputation – Insights from Tweets on Sustainable Development Goals by CEOs” →

5 Steps to Start SEO Business from Scratch

Digital marketing, which includes search engine optimization (SEO), is a trending business and it’s foreseen as the next big thing this year. And why not. Everybody is embracing digital technology. E-commerce and even companies that started as a physical store are trying to build and establish a web presence. The Internet plays a major role in information dissemination and business transactions today, so everyone wants to rank a good spot online and become visible through SEO.

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How to Take Advantage of Digital Trends When Starting a Real Estate Business

There’s no doubt that technology is revolutionizing the world, and it’s certainly affecting the real estate industry. With studies suggesting that 92% of all home buyers today use the internet at some point to search for a home, it’s important to understand how to make use of digital technologies and digital marketing strategies in order to capitalize on the changes occurring in the real estate industry. While it will require a little more work than simply creating a website, it’s actually not that difficult to be successful with digital real estate.

User Engagement for Mobile Payment Service Providers – Introducing the Social Media Engagement model

Journal title: Journal of Retailing and Consumer Services

Authors: Purva Grover and Arpan Kumar Kar

Highlights

We investigate the impact of advertisements and promotions on Twitter. The study explores user participation, user engagement and user retention on Twitter. The study proposes a new Social Media Engagement model for understanding user dynamics. The study provides interesting inputs for promotional marketing tweets.

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A Guide to the Best Project Management Software

Projects are incredibly diverse, and project management software reflects that diversity. So to some extent, it’s a question of selecting software that suits the way your organisation works and the kind of projects you do. But another key factor should be the project methodology you’re using. If it’s a structured method, such as PRINCE2 or Agile, it’s a good idea to choose project management software that complements the method you are using.

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8 Tips for Opening an Online Store

Opening an online store may seem challenging, but it is easier than you think. If you’re looking for ways to expand your business, starting your own e-commerce store could be just what you need to succeed. It does not take long to set up such a store, and you can be on your way to marketing your products in no time at all.

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