All You Need to Know About Demand Generation Marketing

Demand generation is an umbrella term describing all the marketing strategies that drive customer awareness about your services and nurture a lasting interest in your products. Take four crucial ingredients – social media outreach, content marketing techniques, personalized email marketing, and real-world marketing – and you have the recipe for demand generation. Throw in customer retention strategies and you’ll ensure that customers stay loyal to you and identify with your unique brand. As SEO experts at Miromind notice, driving customer interest and awareness in your products and services is of utmost concern if you want to grow and prosper.

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6 Decisions to Make When Setting Up a New Office

Setting up a new office can be a daunting and exciting process for any company. Whether moving locations or expanding a business, there are a few principles that should be kept in mind whenever creating a new office. Here are six decisions that should be made during this process. Continue reading “6 Decisions to Make When Setting Up a New Office” →

2019 EMP in Strategic Innovations, Digital Marketing, & Business Analytics | IIT Delhi

Executive Management Programme

in

Strategic Innovations, Digital Marketing, & Business Analytics

Department of Management Studies,

Indian Institute of Technology Delhi

5th Jan – 9th Jun 2019, Classes on Weekends / National Holidays

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Benefits Of Working With A WordPress Developer

WordPress is the most popular blogging platform which is used by millions of people around the globe. Some people use it for personal blogging while some use it to market their products and services.

 

 

WordPress is pretty easy to use and comes with a myriad of plugins which make it easy to customize based upon your liking. When you hire a WordPress developer, there are various other ways in which you can enhance the user experience. Such professional help can boost up your sale and brand visibility significantly.

WordPress themes allow you to change the design layout of your website. Plugins enable the developer to extend the functionality of the WordPress site. There are over 10,000 plugins available on WordPress which can help to add all kinds of functionality to the website. This includes features like social media sharing, SEO, photo slideshows, and much more. Continue reading “Benefits Of Working With A WordPress Developer” →

Keeping Google Happy – SEO tips for your website

Without visitors coming to your site, it’s difficult to make conversions and sell your services so it’s important to ensure your website abides to Google’s algorithm requirements in order to get eyes on your products. While most website builders are aware that “Content is King” too many people still tend to put any old content on their website or even take content from other websites, which in fact works negatively against the website in question. When putting content together, consider the following advice to keep your website ahead of the curve and relevant to search engines; Continue reading “Keeping Google Happy – SEO tips for your website” →

What are The Benefits of Getting an EIN Online?

What is an EIN? An EIN is an employer identification number, or a tax identification number used by the internal revenue service uses to identify your business for tax purposes. Getting an EIN number applies to several different people and to figure out if you need one you must take into consideration several different aspects:

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List of some best Facebook messenger spy app that can change your life

With Social media our lives has changed a lot and especially those who are using smartphones. On one hand, it has brought transparency, open up the chances of getting new people all around the world by chatting with them on platforms like Facebook, while on other hand, and allow connecting with anyone of your choice. Without any doubt, Facebook is one of the most used social media platform but with so many things happening around the world people get worried whether they are chatting with the right person or not. Now there is no need to worry about anything, as you can easily know what is happening around with help of Facebook messenger spy app. Continue reading “List of some best Facebook messenger spy app that can change your life” →

What Is Fileless Malware? A New Cyber Threat Rises

All the malware you know and fear relies on files to store data used in the execution of malicious deeds. Indeed, no program could function on your device without files, right?

Wrong. Experts have identified a brand-new variety of malware that allows viruses to spread without planting files on victims’ computers. If you want to avoid this emerging threat, read on to learn all you can about fileless malware — and what it means for security of the future. Continue reading “What Is Fileless Malware? A New Cyber Threat Rises” →

Here’s Why You Should Accept Credit Cards in Your Small Business

Thanks to mobile card reader technology, it’s easier and cheaper than ever before for small business owners to accept credit card payments. If your small business doesn’t take credit cards, it’s time to change. Why?

Simple — it’s because accepting cards can be the best thing you’ve ever done to grow your business. You’ll attract more customers, make more sales, improve your cash flow, shore up security, slash expenses and more. Here’s why your small business needs to start accepting credit cards, sooner rather than later. Continue reading “Here’s Why You Should Accept Credit Cards in Your Small Business” →

Why You Aren’t a Good at Middle Management (and What to Do Instead)

You are nice, you are decisive, and you have always had an excellent reputation as an employee — until you took your first step into management. Middle managers have tough jobs, trying to balance the directions of higher-level management with the complaints of staff. Few can truly flourish in this employment wasteland, where there is little training and fewer rewards for those who demonstrate hard work and dedication to their jobs. Continue reading “Why You Aren’t a Good at Middle Management (and What to Do Instead)” →

What Are You Supposed to Do with Advanced Degrees in Engineering?

An engineering bachelor’s degree seems like the perfect credential. After just four to five years of study, you are equipped to obtain some of the highest-paying and most rewarding entry-level positions on the job market. Engineering careers tend to be long and satisfying, and that’s without the addition of an advanced degree. Continue reading “What Are You Supposed to Do with Advanced Degrees in Engineering?” →

How do Indian Institutions compare with the Global Leaders

Recently I had a very interesting chat with a close friend. Why do some of the best Indian Institutes never rank among the top universities in global rankings. What stops us to work harder and achieve global rankings. Why do Indian institutions fare badly in research? I was kind of perplexed in responding how can I explain it to someone outside the ecosystem. The challenge is that I should explain this in less than 500 words, since readers inside the domain of academics, know already about our shortcomings, but readers outside our system may get lost if we explain it in too much of details.  But more importantly, I also suffer from a lack of time to pen down my thoughts in a more detailed manner.

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Things to consider when looking for a logo maker

A logo is an important part of a brand or company. If a company is just starting up, it is inevitable it will have a logo. In fact, great brands today are known mainly by their logos. These days, even people pay mostly for the brand name than the service they provide or the actual item. This is because they know they have made a name. They have made it the best it could be by improving their quality but retaining their name and logo. Continue reading “Things to consider when looking for a logo maker” →

“Technology enabled Health” – Insights from Twitter Analytics with a Socio-Technical Perspective

International Journal of Information Management, Vol 43, pp 85-97.
Highlights: We investigate the nature of discussion on “Technology enabled health” in Twitter.The study identifies the top technologies in health domain. The study explores the nature of discussions surrounding disease categories. The inter-dependency in terms of usage between technology and diseases is illustrated.
Authors: Purva Grover, Arpan Kumar Kar, Gareth Davies

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Research Paper Writing Skills: 7 Top Activities for Each Essential Mastery

All students have to compose a great variety of research papers. All of them are quite different. Of course, they have some things in common. In the meanwhile, they have different purposes and certain peculiarities. This may potentially mess you up. It’s important to learn and memorize all the differences. However, there are some great activities, which will help you to avoid lots of probable obstacles.

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Effects of successful adoption of information technology enabled services in proposed smart cities of India: From user experience perspective

Purpose

The purpose of this paper is to understand the effects of successful adoption of information technology (IT)-enabled services to be provided in the proposed smart cities of India from end-user-experience perspective.

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Big data with cognitive computing: A review for the future

Abstract : Analysis of data by humans can be a time-consuming activity and thus use of sophisticated cognitive systems can be utilized to crunch this enormous amount of data. Cognitive computing can be utilized to reduce the shortcomings of the concerns faced during big data analytics. The aim of the study is to provide readers a complete understanding of past, present and future directions in the domain big data and cognitive computing. A systematic literature review has been adopted for this study by using the Scopus, DBLP and Web of Science databases. The work done in the field of big data and cognitive computing is currently at the nascent stage and this is evident from the publication record. The characteristics of cognitive computing, namely observation, interpretation, evaluation and decision were mapped to the five V’s of big data namely volume, variety, veracity, velocity and value. Perspectives which touch all these parameters are yet to be widely explored in existing literature.

Journal: International Journal of Information Management (Elsevier)

Authors: Shivam Gupta, Arpan Kumar Kar, Abdullah Baabdullah, Wassan A.A Al-Khowaiter

Download the article here at Elsevier.

How Endpoint Security is Changing the Industry

Individuals and corporate networks are constantly striving for more efficient security. They view the security lapses at companies such as Best Buy and Equifax with alarm. Hacks involving these companies have irrevocably damaged their reputations and led to thousands or even millions in costs. Companies want to forestall these damages while still embracing the latest technological innovations in their fields. Endpoint protection can make such reductions in costs a reality. Continue reading “How Endpoint Security is Changing the Industry” →

Step By Step Guidelines On How to Start an LLC

Limited Liability Company or LLC is set up for liability protection in small businesses. LLC, being separate from the owners, handles any business debt itself freeing the owners from personal accountability of such debts and deficits. It’s more flexible and simpler than corporations with lesser reporting issues. In order to set up an LLC, you will have to complete and submit the necessary paperwork to the state. Details of the procedure may vary, however there are some common steps in setting up an LLC. Continue reading “Step By Step Guidelines On How to Start an LLC” →

7 Technology Trends That Can Improve Your Sales

The old world of sales was different back then, especially for sales representatives who were just given materials and were ordered to do things without their managers guiding them nor giving them instructions, all that happened was that goals were set and then representatives are suddenly free to do whatever they wanted to reach the given target.

The overall success of the sales representative or anyone who works on sales are memorized pitches and loads of luck. There were no sales tools nor coaching tools that were part of the overall game plan. Continue reading “7 Technology Trends That Can Improve Your Sales” →

4 Ways Beginners Can Get Help Building a New Website

Creating your own website can seem like an overwhelming challenge if you’ve never done it before. Luckily, there are plenty of ways for beginners to learn about and participate in web development. In fact, the web design process has been so drastically simplified that it’s now possible for a reasonably intelligent individual to build a website from scratch in just one day, without any prior experience. Continue reading “4 Ways Beginners Can Get Help Building a New Website” →

How Cloud Computing is Shaping E-commerce

The past years have been marked by significant data security breaches, highlighting the continuing need for secure and reliable systems. As commerce continues to be more digital and more social, businesses of all sizes are trying to put their businesses online quickly, easily, securely and at a low cost. Many opt for more agile and streamlined cloud platforms. Thus, we will inform you about the latest developments in Cloud Computing in the areas of E-commerce and Retail through our series of studies ‘CloudCommerce’. Today  we are updating ourselves on the significant impacts of the cloud on e-commerce. Continue reading “How Cloud Computing is Shaping E-commerce” →

Success of IoT in Smart Cities of India: An empirical analysis

With rapid progress of wireless technology, the daily life of the citizens has undergone drastic change. They are using sophisticated devices based on latest technology for their daily usage at homes. This lucrative facility is available especially to the citizens of modern cities of the world. India is also not lagging. Government of India has announced for creation of 100 Smart Cities where the citizens are expected to use Information and Communication Technology with the help of internet. More use of internet by the citizens would enhance more internet penetration and here Internet of Things (IoT) plays a crucial role.

Continue reading “Success of IoT in Smart Cities of India: An empirical analysis” →

Magento – Today’s Best E-Commerce Solution

Magento is the world’s largest open source e-commerce solution which was released in 2008. From its inception, it instantly became developers’ favorite solution due to being an open source platform. It has gone from strength to strength and is now one of the world’s most successful e-commerce platforms which have led to its parent company – Varien – being very successful. Continue reading “Magento – Today’s Best E-Commerce Solution” →