Executive Management Programme
Department of Management Studies,
Indian Institute of Technology Delhi
5th Jan – 9th Jun 2019, Classes on Weekends / National Holidays Continue reading “2019 EMP in Strategic Innovations, Digital Marketing, & Business Analytics | IIT Delhi”
Without visitors coming to your site, it’s difficult to make conversions and sell your services so it’s important to ensure your website abides to Google’s algorithm requirements in order to get eyes on your products. While most website builders are aware that “Content is King” too many people still tend to put any old content on their website or even take content from other websites, which in fact works negatively against the website in question. When putting content together, consider the following advice to keep your website ahead of the curve and relevant to search engines; Continue reading “Keeping Google Happy – SEO tips for your website”
A logo is an important part of a brand or company. If a company is just starting up, it is inevitable it will have a logo. In fact, great brands today are known mainly by their logos. These days, even people pay mostly for the brand name than the service they provide or the actual item. This is because they know they have made a name. They have made it the best it could be by improving their quality but retaining their name and logo. Continue reading “Things to consider when looking for a logo maker”
The old world of sales was different back then, especially for sales representatives who were just given materials and were ordered to do things without their managers guiding them nor giving them instructions, all that happened was that goals were set and then representatives are suddenly free to do whatever they wanted to reach the given target.
The overall success of the sales representative or anyone who works on sales are memorized pitches and loads of luck. There were no sales tools nor coaching tools that were part of the overall game plan. Continue reading “7 Technology Trends That Can Improve Your Sales”
Creating your own website can seem like an overwhelming challenge if you’ve never done it before. Luckily, there are plenty of ways for beginners to learn about and participate in web development. In fact, the web design process has been so drastically simplified that it’s now possible for a reasonably intelligent individual to build a website from scratch in just one day, without any prior experience. Continue reading “4 Ways Beginners Can Get Help Building a New Website”
Magento is the world’s largest open source e-commerce solution which was released in 2008. From its inception, it instantly became developers’ favorite solution due to being an open source platform. It has gone from strength to strength and is now one of the world’s most successful e-commerce platforms which have led to its parent company – Varien – being very successful. Continue reading “Magento – Today’s Best E-Commerce Solution”
No matter how a website is built, which language or platform it’s powered by, it’s necessary to do proper maintenance. Regular maintenance can help your site stay relevant, give users a great experience and make it more secure. It’s not as simple as building a website and leaving it like that forever.
Continue reading “Website Maintenance: 4 Common Newbie Mistakes”
Many people know that keywords matter when Google indexes a site. However, what most don’t know is that there is a complex backdrop onto which these keywords fit; there are so many other aspects of SEO! Consider these facts the next time you are making choices about your company’s SEO practices. Continue reading “14 Facts About Search Engine Operations for SEO Beginners”
Are you looking a source of extra income or perhaps contemplating to leave the world of employment to finally become your own boss? An online business may just be the answer you’re looking for. With the continued rise of eCommerce and the fast-paced development of information and mobile technology, it’s a viable option for many — even the inexperienced and those with limited cash capital. Continue reading “Starting an Online Business: 4 Simple Tips”
Do the techniques you use for link building includes guest blogging? If yes, hold on for a moment, because there are some facts about guest blogging you need to know. There are lots of webmasters vouching on the effectiveness of guest blogging for link building. But, the Google’s warning against misuse of guest blogging in 2017, has started a vigorous discussion that claims Guest blogging as a matter of past. Continue reading “Is Guest Blogging Still Good Way to Build Links to Promote SEO?”
Marketers, is there anything else more fulfilling than edging out your competition? We don’t need to go beyond the nods, do we?
Unfortunately, you have to work at being the best marketer. You must understand your market needs, the changes affecting your audience’s purchase patterns, and, you also have to determine the best way of meeting the needs of your market despite the changes? How do you do this? Edging out your competition and staying on top of the game means that you have to analyze trends. The only way to meet the needs of your customers is preparedness, which is crucial to a grade 9 math tutor as well. Continue reading “Top Digital Marketing Trends and Tips for 2018”
One of the most effective ways to succeed in the business field is by having powerful technology tools as well as marketing solutions. As an entrepreneur, you need to find ways in order to keep your venture off the ground. The way to success might be tough, but it will surely be worth all your time and effort. Continue reading “Grow Your Small Business with These 3 Effective Marketing Solutions”
IIT Delhi announces the call for applications for the Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics, which is planned from 6th January 2018 – 10 June 2018, and Classes to be held on Weekends/National Holidays. This will be an extensive programme of a minimum of 150 contact hours spread over 6 months. Continue reading “Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics”
Social media is a term that invokes fear in the hearts of many business owners, but really, it is not that bad. In fact, once you understand how to deliver an effective social media marketing strategy, it is quite easy. Most people perceive marketing to be all about promotions and sales, which is not the case. Marketing is a holistic process that begins when a product is created. One of the mediums that have sprung up in recent years, for this purpose is social networks. Social media marketing encompasses all the other aspects of traditional marketing such as sales, promotions, customer research, and customer feedback.
Continue reading “How to Build the right Social Media Marketing Strategy – Viewpoints from an Expert”
There’s no denying that getting a new site live and into the search engines is an intimidating task. However, getting your idea live is just the beginning of a long route ahead. This is because not grasping the best SEO practices in the beginning can leave your site in tatters with no clicks, visitors or sales. However, with so many SEO techniques around (and some that are no longer effective) it is becoming increasingly impossible to establish which ones are still functional.
Read on to learn five vital SEO tips for your new website. Continue reading “5 VITAL SEO TIPS FOR NEW WEBSITES”
The information laid out in this article was created to help designers deal with issues from the year 2017. There are several design-related issues that seem to have appeared in the year 2017 that have not been resolved yet. Some have appeared due to changes in technology, and other have appeared due to changes in the way people access websites, which includes changes in the way Google works. Continue reading “10 Most Useful Web Design Tips For 2017”
IIT Delhi announces the call for applications for the Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics, which is planned from 6th January 2018 – 10 June 2018, and Classes to be held on Weekends/National Holidays. This will be an extensive programme of a minimum of 150 contact hours spread over 6 months. Continue reading “Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics in IIT Delhi, 2018”
Establishing an online presence with a website for a business is all about one thing—converting an audience into customers. To make that more likely, every aspect of the website should be focused towards that goal, including its very design. Web design is not just about looks, but also how it directs the users’ overall experience with the website. Therefore, to have a website with a good conversion rate, it should have a web design that makes it easy for potential customers to get into whatever you are offering them. Here are some of the things you can do to make that happen. Continue reading “15 Design Hacks to Maximize Conversions”
In the modern age, you can come across many businesses online. Online businesses are flourishing these days because people across the world have started to use online businesses to buy things they need. So, more and more people are coming online in order to accomplish their business objectives and goals. Online business people are required to do a lot of things to find success. Marketing or business promotion is one of the crucial things that online businesses are essential to do to be successful in their business. Continue reading “21 Strategies for Effective Video Marketing”
Online business is getting increasingly competitive; the market has become saturated due to low barriers to entry and increases in technology around the world. This isn’t to say that you shouldn’t start your online business, it just means you’ll have to be creative to make it work. If you want your online business to grow its market share it is increasingly important that you differentiate yourself from your competitors. This article will give a brief overview of some techniques you can use to make your online business stand out from the crowd. Continue reading “Make Your Online Business Stand Out From The Crowd”
The trend for brands to create content designed to be sought and not pushed to people’s televisions and devices, is creating a golden age for content. Video technology has progressed in leaps and bounds in this time as well. Partly this has been fuelled by rapid increases in mobile and fixed internet speeds along with the almost universal adoption of smartphones in developed countries.
With the digital infrastructure and actual content starting to play catch up with technologies (4K and augmented reality are two cases in point here) 2017 is shaping up to be a golden year for video technologies. Continue reading “Video Technologies to look out for in 2017 (and beyond)”
These days, numerous enterprises depend on strong channel partnership networks in order to maintain their growth and sustainability. These indirect channels—whether distributors, affiliates, dealers, resellers, or independent sales agencies—all play a vital role in your success, as they help you expand your business’s sales volume, geographic reach, and brand equity without you having to shell out the resources typically required for such expansions. Continue reading “Things to Consider When Instituting a Channel Incentives Program”
In this time and age, both B2B and B2C businesses can’t succeed if they don’t know what their customers are thinking; which is why now it has become all the more necessary for marketers to collate and analyze customer data and develop strategies based on that. Continue reading “In 2017, Customer Engagement Has To Be A Part Of Your Marketing Strategy”
A New Frontier Like The Old West
In the “Old West” as romanticized in film and literature, cowboys roamed the streets picking gunfights with one another while sensually crazed frontier women watched from slatted windows fanning themselves with finery shipped in from the almost mythical Chinese lands to the far east. Continue reading “Modern Marketing Advantages May Be In Their Golden Age”
Digital stores have become synonymous with their brick and mortar counterparts. In the modern business landscape, just about every physical retail location offers up some sort of Internet based buying experience. Digital stores are always open, require little actual upkeep, and can become valuable revenue streams. One of the most basic principles associated with digital selling is the shopping cart.
Continue reading “Consider All the Options for Your Digital Store”