Tag: Digital marketing

Courses @ IIT Delhi 2020 – EMP in Strategic Innovation, Digital Marketing & Business Analytics

Executive Management Programme

in

Strategic Innovations, Digital Marketing, & Business Analytics

Department of Management Studies,

Indian Institute of Technology Delhi

4th Jan – 7th Jun 2020, Classes on Weekends / National Holidays

Apply Online

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Why Instagram Is the Ideal Platform for Influencer Marketing

The photo-sharing platform has started to observe a tremendous growth and it is currently one of the favorite social media platforms of most of the big as well as small brands. Over the years, influencer marketing has also gained popularity and managed to revolutionize the entire manner in which the businesses keep appealing to the audience. The strategy of influencer marketing is responsible for providing an authentic and effective way of selling goods and services to customers. This strategy allows the brands to stay in the minds of the customers forever. According to www.digitaldoughnut.com, brands are going to spend 19 million dollars on promoting their services and products.

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How To Deal With Negative Reviews And Improve Your Online Reputation

Research shows that 57 percent of customers will not patronize a business with less than a 4-star rating online. This means that if previous customers gave your business unfavorable feedback, any future transactions will be affected. Negative reviews will also prevent you from impressing your potential clients. If you have already incurred negative feedback online, you can still regain a favorable reputation by following these helpful tips.

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Email Marketing: Should You Go for Custom Infrastructure or an Email Service Provider?

It’s common for techies to want to do it themselves. This is natural and feels normal to them. However, it’s also the case that many techies will want to code their way to a solution regardless of better options available and this is usually a mistake. Overcomplicating simple tasks making them more time-consuming is not the best idea when it comes to delivering emails on a regular basis.

Continue reading “Email Marketing: Should You Go for Custom Infrastructure or an Email Service Provider?”

5 Steps to Start SEO Business from Scratch

Digital marketing, which includes search engine optimization (SEO), is a trending business and it’s foreseen as the next big thing this year. And why not. Everybody is embracing digital technology. E-commerce and even companies that started as a physical store are trying to build and establish a web presence. The Internet plays a major role in information dissemination and business transactions today, so everyone wants to rank a good spot online and become visible through SEO.

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How to Take Advantage of Digital Trends When Starting a Real Estate Business

There’s no doubt that technology is revolutionizing the world, and it’s certainly affecting the real estate industry. With studies suggesting that 92% of all home buyers today use the internet at some point to search for a home, it’s important to understand how to make use of digital technologies and digital marketing strategies in order to capitalize on the changes occurring in the real estate industry. While it will require a little more work than simply creating a website, it’s actually not that difficult to be successful with digital real estate.

2019 EMP in Strategic Innovations, Digital Marketing, & Business Analytics | IIT Delhi

Executive Management Programme

in

Strategic Innovations, Digital Marketing, & Business Analytics

Department of Management Studies,

Indian Institute of Technology Delhi

5th Jan – 9th Jun 2019, Classes on Weekends / National Holidays

Continue reading “2019 EMP in Strategic Innovations, Digital Marketing, & Business Analytics | IIT Delhi”

Keeping Google Happy – SEO tips for your website

Without visitors coming to your site, it’s difficult to make conversions and sell your services so it’s important to ensure your website abides to Google’s algorithm requirements in order to get eyes on your products. While most website builders are aware that “Content is King” too many people still tend to put any old content on their website or even take content from other websites, which in fact works negatively against the website in question. When putting content together, consider the following advice to keep your website ahead of the curve and relevant to search engines; Continue reading “Keeping Google Happy – SEO tips for your website”

Things to consider when looking for a logo maker

A logo is an important part of a brand or company. If a company is just starting up, it is inevitable it will have a logo. In fact, great brands today are known mainly by their logos. These days, even people pay mostly for the brand name than the service they provide or the actual item. This is because they know they have made a name. They have made it the best it could be by improving their quality but retaining their name and logo. Continue reading “Things to consider when looking for a logo maker”

7 Technology Trends That Can Improve Your Sales

The old world of sales was different back then, especially for sales representatives who were just given materials and were ordered to do things without their managers guiding them nor giving them instructions, all that happened was that goals were set and then representatives are suddenly free to do whatever they wanted to reach the given target.

The overall success of the sales representative or anyone who works on sales are memorized pitches and loads of luck. There were no sales tools nor coaching tools that were part of the overall game plan. Continue reading “7 Technology Trends That Can Improve Your Sales”