There’s no denying that getting a new site live and into the search engines is an intimidating task. However, getting your idea live is just the beginning of a long route ahead. This is because not grasping the best SEO practices in the beginning can leave your site in tatters with no clicks, visitors or sales. However, with so many SEO techniques around (and some that are no longer effective) it is becoming increasingly impossible to establish which ones are still functional.
Read on to learn five vital SEO tips for your new website. Continue reading “5 VITAL SEO TIPS FOR NEW WEBSITES”
The information laid out in this article was created to help designers deal with issues from the year 2017. There are several design-related issues that seem to have appeared in the year 2017 that have not been resolved yet. Some have appeared due to changes in technology, and other have appeared due to changes in the way people access websites, which includes changes in the way Google works. Continue reading “10 Most Useful Web Design Tips For 2017”
IIT Delhi announces the call for applications for the Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics, which is planned from 6th January 2018 – 10 June 2018, and Classes to be held on Weekends/National Holidays. This will be an extensive programme of a minimum of 150 contact hours spread over 6 months. Continue reading “Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics in IIT Delhi, 2018”
Establishing an online presence with a website for a business is all about one thing—converting an audience into customers. To make that more likely, every aspect of the website should be focused towards that goal, including its very design. Web design is not just about looks, but also how it directs the users’ overall experience with the website. Therefore, to have a website with a good conversion rate, it should have a web design that makes it easy for potential customers to get into whatever you are offering them. Here are some of the things you can do to make that happen. Continue reading “15 Design Hacks to Maximize Conversions”
In the modern age, you can come across many businesses online. Online businesses are flourishing these days because people across the world have started to use online businesses to buy things they need. So, more and more people are coming online in order to accomplish their business objectives and goals. Online business people are required to do a lot of things to find success. Marketing or business promotion is one of the crucial things that online businesses are essential to do to be successful in their business. Continue reading “21 Strategies for Effective Video Marketing”
Online business is getting increasingly competitive; the market has become saturated due to low barriers to entry and increases in technology around the world. This isn’t to say that you shouldn’t start your online business, it just means you’ll have to be creative to make it work. If you want your online business to grow its market share it is increasingly important that you differentiate yourself from your competitors. This article will give a brief overview of some techniques you can use to make your online business stand out from the crowd. Continue reading “Make Your Online Business Stand Out From The Crowd”
The trend for brands to create content designed to be sought and not pushed to people’s televisions and devices, is creating a golden age for content. Video technology has progressed in leaps and bounds in this time as well. Partly this has been fuelled by rapid increases in mobile and fixed internet speeds along with the almost universal adoption of smartphones in developed countries.
With the digital infrastructure and actual content starting to play catch up with technologies (4K and augmented reality are two cases in point here) 2017 is shaping up to be a golden year for video technologies. Continue reading “Video Technologies to look out for in 2017 (and beyond)”
These days, numerous enterprises depend on strong channel partnership networks in order to maintain their growth and sustainability. These indirect channels—whether distributors, affiliates, dealers, resellers, or independent sales agencies—all play a vital role in your success, as they help you expand your business’s sales volume, geographic reach, and brand equity without you having to shell out the resources typically required for such expansions. Continue reading “Things to Consider When Instituting a Channel Incentives Program”
In this time and age, both B2B and B2C businesses can’t succeed if they don’t know what their customers are thinking; which is why now it has become all the more necessary for marketers to collate and analyze customer data and develop strategies based on that. Continue reading “In 2017, Customer Engagement Has To Be A Part Of Your Marketing Strategy”
A New Frontier Like The Old West
In the “Old West” as romanticized in film and literature, cowboys roamed the streets picking gunfights with one another while sensually crazed frontier women watched from slatted windows fanning themselves with finery shipped in from the almost mythical Chinese lands to the far east. Continue reading “Modern Marketing Advantages May Be In Their Golden Age”
Digital stores have become synonymous with their brick and mortar counterparts. In the modern business landscape, just about every physical retail location offers up some sort of Internet based buying experience. Digital stores are always open, require little actual upkeep, and can become valuable revenue streams. One of the most basic principles associated with digital selling is the shopping cart.
Continue reading “Consider All the Options for Your Digital Store”
Hotel companies should definitely embrace social media as part of their advertising strategy because it can attract a new audience to their website. The most popular platforms to use are Twitter and Facebook, but something that has gained a significant amount of followers in recent years is photo-sharing site Instagram. It has millions of people using it and putting up their best images with its famous filters. This amazing social media platform is ideal for hotel businesses as tourists adore sharing pictures while on holiday. Firms should create a profile because they can put up gorgeous photos of their property especially of a spa and gardens. Continue reading “Why Hotel Firms Must Be on Instagram To Compete Against Rivals for New Customers”
Promoting a company online is a necessary part of running a business as this is where a major amount of sales happen. Digital marketing is where a company thinks about its paid advertising campaigns, website design and social media. All of these components make up a successful online presence that will result in greater web traffic and sales. Getting these things right is important for a small or large business because customers can be put off very easily if they do not like a website. What needs to be done is focus on each area to ensure that the company is using their advertising money towards the best solutions for the site. Continue reading “How To Create A Top Business Website With A Professional Digital Marketing Company”
The mobile smartphone is now everything at once – companion, personal banker, shopper and entertainer. Are you using your mobile phone to its fullest potential?
You forgot that today was the last day for your insurance premium payment. While you wait for the traffic lights to change, you quickly pull out your phone and make the payment from your mobile banking app… Continue reading “Your mobile phone – The hub of all things digital”
Hello! Warm greetings of the day! Thanks for your interest in the Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics. Details of the programme is available here: http://dms.iitd.ac.in/sidmba.html
. This is a post to share the updates on application
Continue reading “Regarding EMP – SIDMBA, IIT Delhi”
When you’re thinking about starting up a hotel business and are considering the ways you can make yours a unique success – there are probably a host of priorities that immediately spring to mind. These priorities will no doubt include working on your marketing campaign, considering the right way and the right time to properly launch your website, the way you will handle to content on your website and manifest customer service consideration you will no doubt have. Continue reading “The Customer, the Client and Your Internet Booking Engine”
Social media video consumption has been on the rise over recent years. Because it is becoming a more popular medium than text and images, more social networks have made interacting with videos easier for users. Likewise, businesses have started to incorporate social media video marketing strategies that have lead them to digital prosperity. Continue reading “The Most Popular Types of Video on Social Media”
The marketing landscape has undergone some vital changes during the past few years, and most of those improvements can be traced back to the continuous growth of digital platforms. As a result, companies have started to rely more on digital solutions to keep data organized and refined. Meanwhile, others have learned to keep their customers engaged using a newsletter through ActiveTrail other email marketing tools. Then finally, there are also those who have found strength in stabilizing their mobile and social media marketing campaigns.
Continue reading “Three Software that Can Boost the Digital Marketing Campaign of Your Business”
With the advent of the internet driven era, organizations are transforming their operations so that they can harness the power of the web driven ecosystem and grow sustainably. This has led to the digitization of both processes and products. In such a digital economy, the need was realised to leverage upon innovative business models to reach out to new customers and segments. In view of this, digital marketing and hence the emergence of search engines and social media has played a significant role. In addition to this, strategic innovation approaches are needed to optimize the innovation portfolio, to help organizations achieve sustained competitive advantage and transformational growth. These emerging approaches are heavily dependent on leveraging the information assets of the organizations which is possible through the business analytics.
Date of the Programme: 05/01/2017 to 06 /06/2017
Continue reading “Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics at IIT Delhi 2017”
First let me clear few things before we discuss on how to snoop into social media staff on the instant messengers. When it comes to monitoring your employees, various traditional practices are deployed but all those have gone obsolete and the organizations new, innovative and technological methods to keep eyes over their staffs. For this purpose, the monitoring applications are the best and ensure accuracy, incredible functionality, and prompt updates.
For monitoring employees, there are certain laws and local legislations. The states where the employees will be subjected to monitoring through apps demand the companies and organizations to seek the consent of the staff and get a written agreement where the employees will be monitored. All the state and local laws are applicable, and if any company monitors their employees without their permission, it may cause problems for the both so laws should be thoroughly followed and everything to be done should be in the legal limits. Continue reading “How to Monitor Your Social Media Staff on Instant Messengers?”
Interested to give shape to your company’s digital roadmap? Keen to network more and step up your digital skills? There can be many reasons for you to attend a digital marketing conference. At such a conference: Continue reading “Learn, Meet, Network and Grow at Digital Marketing Conferences”
The realm of Digital Marketing is a vastly evolving one for brands in India. Its biggest strength is in its potential to reach out to customers to engage with a brand whenever and wherever they choose. For this, marketers need to define a strategy that drives them towards achieving what they want from their audience and that which links to their traditional marketing. Businesses have a lot to lose if they do not embrace the Digital Marketing realm at a time when more Indians are moving to ‘click the mouse’. Continue reading “Understanding the Career of a Digital Marketeer”
The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog. This was an analytics driven analysis of Tech Talk by WordPress. The contents are completely custom designed for the blog. Continue reading “2014 in review – Tech Talk”
As defined by Wikipedia, Search engine optimization is the science and management of digital resources to affect the visibility of a website or a web page in a search engine’s “natural” or un-paid search results. In general, higher the rankings on the web search results in the search pages, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Continue reading “Search Engine Optimization Strategy”