The digital world is continuously transforming as new systems rise and new doors are opening, so it’s prudent that you keep steady over both the current and forthcoming trends.
Tag: Social media
From story teller to researcher to best seller: the journey continues! Got a fair bit of pleasant surprise today to know that our case study on Tech Talk became the best selling case study in IVEY cases globally for the academic year 2019-2020. Tech Talk started as a blog when I was doing my masters around 2007. What a walk through the memory lane, story teller to researcher and back again!
Abstract: In this digital era, data is the new oil and artificial intelligence (AI) is the new electricity, which is needed in different elements of operations management (OM) such as manufacturing, product development, services and supply chain. This study explores the feasibility of AI utilization within an organization on six factors such as job-fit, complexity, long-term consequences, affect towards use, social factors and facilitating conditions for different elements of OM by mining the collective intelligence of experts on Twitter and through academic literature. The study provides guidelines for managers for AI applications in different components of OM and concludes by presenting the limitations of the study along with future research directions.
Grover, P., Kar, A.K. & Dwivedi, Y.K. Understanding artificial intelligence adoption in operations management: insights from the review of academic literature and social media discussions. Ann Oper Res (2020). https://doi.org/10.1007/s10479-020-03683-9
This article explores the utilization of the AI in different elements of the OM, manufacturing, product development, services and supply chain through academic literature and expert (workers, professionals, corporates & organizations) opinion on Twitter. Through the study, authors attempted to expand the knowledge of managers and organization on AI utilization within an enterprise by combining academic literature and practice driven discussions in social media.
A systematic literature review has been undertaken in academic literature to address the propositions developed for our study. The though behind undertaking the systematic literature review is that it will capture the state of literature that is well developed and established with fair degree of accuracy at the cost of recency. To address recency, data collection has been done in Twitter where extraction step in Twitter is followed by data pre-processing step. The pre-processing sub-steps includes data transformation, storing of data, data reduction and data cleaning. For data analysis, descriptive analysis and text analytics had been used. Descriptive analysis provides the first level insights into the data by applying the simple functions such as count, sum, mean, median and mode. Text analytics extracts information from textual data. The collective complementary intelligence of different stakeholders, namely academia and practitioners, have been used in this study to build and validate propositions by taking inputs from complementary sources and validating them through an triangulation like approach, conceptual, practical and innovation.
Now we attempt to summarize the insights extracted from academic literature and social media analytics on Propositions 1a, 1b, 2a, 2b, 3a, 3b, 4a and 4b. AI utilization factors had been framed by getting inspiration from model of PC utilization constructs, job-fit, complexity, long-term consequences, affect towards use, social factors and facilitating conditions.
For Proposition 1a academic literature gives a positive signal on usage of AI for big size product inspection. Usage of AI will enhance the product quality. Academic literature indicates usage of AI as quality deployment function will be beneficial for large scale production. Especially when humans get exhausted, then AI powered system will play a great role in maintaining product quality standards, which is in line with literature which indicates AI usage for inspection reduces cost and time spent on the inspection. On social media experts were discussing on service robots and AI powered drone usage for inspecting steel structures and wind turbine respectively. For Proposition 1b exact use cases were not available but there were tweets in which usage of software’s XRC and NDT had been discussed for creating professional inspection reports.
Academic literature indicates AI implementation on ERP is best suited for MNCs working across the world, which may lead to minimization of resources and improving overall productivity. The biggest hurdle in implementation is selection of data sources or to apply on which databases or data warehouses maintained by organizations. Explainability of difference of outcome to internal employees may also be a challenge. Another hurdle in implementation is that AI algorithms for big data, characterized by high volume, variety, veracity and velocity, have to demonstrate maturity. On social media, experts have positive opinion on AI algorithm usage for learning and identifying core capabilities of an organization. Some experts had highlighted AI utilization with an organization will make the organization “smart” as well as hyper productive. This will subsequently will help the organization in developing digital business and innovation.
Literature indicates AI implementation for internal and external stakeholders is ideal for those mature organization who really wants to capture the large segments of the market. Appropriate suggestion by the AI algorithm for each customer is the challenging job for the recommender system. Academic literature contains positive as well as negative examples for using AI powered system for customer relationship management. On Twitter, experts did not have significant differences among positive and negative opinion regarding the use of AI for connecting with external or internal stakeholders. Experts on Twitter had indicated natural language processing and deep learning will facilitates the AI implementation for enhancing customer experiences.
Literature indicates implementation for upstream supply chain will be demanding in the situations where budget is under consideration. AI implementation will lead to reduction in procurement costs by providing employees with diverse and different options. For downstream supply chain, AI implementation may be favourable when organizations are launching new products. AI will help the organizations in elicitation of requirements and as well as predicting what will be costumer’s preference among requirements in future and may help in new product development. Employee and customer rigidity is the biggest hindrance in AI implementation in the upstream and downstream activities, which is in line with literature finding. Experts on Twitter holds positive opinion on implementing AI in upstream and downstream supply chain management within an enterprise. They reveal that such an AI implementation within supply chain can be augmented through the use of blockchain.
The entire business world was once a male-dominated field, where women would either be entirely excluded or at the very least take menial positions within companies.
If you want to survive the high level of competition in this digitized business world then you will need to know and implement all the latest techniques and follow the latest trends followed in business marketing. One thing is for sure that you should not overlook the traditional forms of marketing, such as email marketing.
If you think Google is the only place for you to get some advice and information then think again. More or less, Instagram is taking that place as well. Just like with Google, people are more attracted to the IG search bar, to find people or any information.
The photo-sharing platform has started to observe a tremendous growth and it is currently one of the favorite social media platforms of most of the big as well as small brands. Over the years, influencer marketing has also gained popularity and managed to revolutionize the entire manner in which the businesses keep appealing to the audience. The strategy of influencer marketing is responsible for providing an authentic and effective way of selling goods and services to customers. This strategy allows the brands to stay in the minds of the customers forever. According to www.digitaldoughnut.com, brands are going to spend 19 million dollars on promoting their services and products.
International Journal of Information Management, Volume 48, October 2019, Pages 39-52
Social media had been extensively used for communication and networking purposes among corporates. Literature indicates social media platforms had also been used by the firms for building relationship with different stakeholders (i.e. customers, employees, investors and neighbouring communities). But there exists a gap in literature, whether social capital present on social media can be used for building corporate reputation (CR) in the society. Literature indicates corporate social responsibility (CSR) impacts CR. Therefore this study explores how CSR messages on social media impacts CR. For this study assumption was made that all the concerns and issues raised by Sustainable Development Goals (SDGs) are the social responsibilities of the CEOs. The study tries to explore this gap by analysing the tweets posted by two group of CEOs, i.e. CEOs in top 200 fortune companies and top 100 social influencer CEOs. Continue reading “Impact of Corporate Social Responsibility on Reputation – Insights from Tweets on Sustainable Development Goals by CEOs”
Journal title: Journal of Retailing and Consumer Services
Authors: Purva Grover and Arpan Kumar Kar
We investigate the impact of advertisements and promotions on Twitter. The study explores user participation, user engagement and user retention on Twitter. The study proposes a new Social Media Engagement model for understanding user dynamics. The study provides interesting inputs for promotional marketing tweets.
Demand generation is an umbrella term describing all the marketing strategies that drive customer awareness about your services and nurture a lasting interest in your products. Take four crucial ingredients – social media outreach, content marketing techniques, personalized email marketing, and real-world marketing – and you have the recipe for demand generation. Throw in customer retention strategies and you’ll ensure that customers stay loyal to you and identify with your unique brand. As SEO experts at Miromind notice, driving customer interest and awareness in your products and services is of utmost concern if you want to grow and prosper.
With Social media our lives has changed a lot and especially those who are using smartphones. On one hand, it has brought transparency, open up the chances of getting new people all around the world by chatting with them on platforms like Facebook, while on other hand, and allow connecting with anyone of your choice. Without any doubt, Facebook is one of the most used social media platform but with so many things happening around the world people get worried whether they are chatting with the right person or not. Now there is no need to worry about anything, as you can easily know what is happening around with help of Facebook messenger spy app. Continue reading “List of some best Facebook messenger spy app that can change your life”
Customer relationship management (CRM) can be defined as all the actions and strategies devised to retain customers and build their loyalty. In this era of cut-throat competition when competitors are always on a lookout for snatching your business, customer loyalty is an important asset for a company. The only way to ensure customers’ loyalty is to satisfy them each time they interact with your company. Research conducted by Google and CEB revealed that customers with an emotional connection to a brand are twice as likely to purchase it than those who don’t. Continue reading “Pipedrive vs. Salesmate: 5 ways to pick the right CRM for your business”
Marketers, is there anything else more fulfilling than edging out your competition? We don’t need to go beyond the nods, do we?
Unfortunately, you have to work at being the best marketer. You must understand your market needs, the changes affecting your audience’s purchase patterns, and, you also have to determine the best way of meeting the needs of your market despite the changes? How do you do this? Edging out your competition and staying on top of the game means that you have to analyze trends. The only way to meet the needs of your customers is preparedness, which is crucial to a grade 9 math tutor as well. Continue reading “Top Digital Marketing Trends and Tips for 2018”
One of the most effective ways to succeed in the business field is by having powerful technology tools as well as marketing solutions. As an entrepreneur, you need to find ways in order to keep your venture off the ground. The way to success might be tough, but it will surely be worth all your time and effort. Continue reading “Grow Your Small Business with These 3 Effective Marketing Solutions”
Social media is a term that invokes fear in the hearts of many business owners, but really, it is not that bad. In fact, once you understand how to deliver an effective social media marketing strategy, it is quite easy. Most people perceive marketing to be all about promotions and sales, which is not the case. Marketing is a holistic process that begins when a product is created. One of the mediums that have sprung up in recent years, for this purpose is social networks. Social media marketing encompasses all the other aspects of traditional marketing such as sales, promotions, customer research, and customer feedback.