The digital world is continuously transforming as new systems rise and new doors are opening, so it’s prudent that you keep steady over both the current and forthcoming trends.
Tag: Social media
From story teller to researcher to best seller: the journey continues! Got a fair bit of pleasant surprise today to know that our case study on Tech Talk became the best selling case study in IVEY cases globally for the academic year 2019-2020. Tech Talk started as a blog when I was doing my masters around 2007. What a walk through the memory lane, story teller to researcher and back again!
Abstract: In this digital era, data is the new oil and artificial intelligence (AI) is the new electricity, which is needed in different elements of operations management (OM) such as manufacturing, product development, services and supply chain. This study explores the feasibility of AI utilization within an organization on six factors such as job-fit, complexity, long-term consequences, affect towards use, social factors and facilitating conditions for different elements of OM by mining the collective intelligence of experts on Twitter and through academic literature. The study provides guidelines for managers for AI applications in different components of OM and concludes by presenting the limitations of the study along with future research directions. Continue reading “How is AI used in Operations Management”
The entire business world was once a male-dominated field, where women would either be entirely excluded or at the very least take menial positions within companies.
If you want to survive the high level of competition in this digitized business world then you will need to know and implement all the latest techniques and follow the latest trends followed in business marketing. One thing is for sure that you should not overlook the traditional forms of marketing, such as email marketing.
If you think Google is the only place for you to get some advice and information then think again. More or less, Instagram is taking that place as well. Just like with Google, people are more attracted to the IG search bar, to find people or any information.
The photo-sharing platform has started to observe a tremendous growth and it is currently one of the favorite social media platforms of most of the big as well as small brands. Over the years, influencer marketing has also gained popularity and managed to revolutionize the entire manner in which the businesses keep appealing to the audience. The strategy of influencer marketing is responsible for providing an authentic and effective way of selling goods and services to customers. This strategy allows the brands to stay in the minds of the customers forever. According to www.digitaldoughnut.com, brands are going to spend 19 million dollars on promoting their services and products.
International Journal of Information Management, Volume 48, October 2019, Pages 39-52
Social media had been extensively used for communication and networking purposes among corporates. Literature indicates social media platforms had also been used by the firms for building relationship with different stakeholders (i.e. customers, employees, investors and neighbouring communities). But there exists a gap in literature, whether social capital present on social media can be used for building corporate reputation (CR) in the society. Literature indicates corporate social responsibility (CSR) impacts CR. Therefore this study explores how CSR messages on social media impacts CR. For this study assumption was made that all the concerns and issues raised by Sustainable Development Goals (SDGs) are the social responsibilities of the CEOs. The study tries to explore this gap by analysing the tweets posted by two group of CEOs, i.e. CEOs in top 200 fortune companies and top 100 social influencer CEOs. Continue reading “Impact of Corporate Social Responsibility on Reputation – Insights from Tweets on Sustainable Development Goals by CEOs”
Journal title: Journal of Retailing and Consumer Services
Authors: Purva Grover and Arpan Kumar Kar
We investigate the impact of advertisements and promotions on Twitter. The study explores user participation, user engagement and user retention on Twitter. The study proposes a new Social Media Engagement model for understanding user dynamics. The study provides interesting inputs for promotional marketing tweets.
Demand generation is an umbrella term describing all the marketing strategies that drive customer awareness about your services and nurture a lasting interest in your products. Take four crucial ingredients – social media outreach, content marketing techniques, personalized email marketing, and real-world marketing – and you have the recipe for demand generation. Throw in customer retention strategies and you’ll ensure that customers stay loyal to you and identify with your unique brand. As SEO experts at Miromind notice, driving customer interest and awareness in your products and services is of utmost concern if you want to grow and prosper.