If you want to survive the high level of competition in this digitized business world then you will need to know and implement all the latest techniques and follow the latest trends followed in business marketing. One thing is for sure that you should not overlook the traditional forms of marketing, such as email marketing.
Tag: Social media
If you think Google is the only place for you to get some advice and information then think again. More or less, Instagram is taking that place as well. Just like with Google, people are more attracted to the IG search bar, to find people or any information.
The photo-sharing platform has started to observe a tremendous growth and it is currently one of the favorite social media platforms of most of the big as well as small brands. Over the years, influencer marketing has also gained popularity and managed to revolutionize the entire manner in which the businesses keep appealing to the audience. The strategy of influencer marketing is responsible for providing an authentic and effective way of selling goods and services to customers. This strategy allows the brands to stay in the minds of the customers forever. According to www.digitaldoughnut.com, brands are going to spend 19 million dollars on promoting their services and products.
International Journal of Information Management, Volume 48, October 2019, Pages 39-52
Social media had been extensively used for communication and networking purposes among corporates. Literature indicates social media platforms had also been used by the firms for building relationship with different stakeholders (i.e. customers, employees, investors and neighbouring communities). But there exists a gap in literature, whether social capital present on social media can be used for building corporate reputation (CR) in the society. Literature indicates corporate social responsibility (CSR) impacts CR. Therefore this study explores how CSR messages on social media impacts CR. For this study assumption was made that all the concerns and issues raised by Sustainable Development Goals (SDGs) are the social responsibilities of the CEOs. The study tries to explore this gap by analysing the tweets posted by two group of CEOs, i.e. CEOs in top 200 fortune companies and top 100 social influencer CEOs. Continue reading “Impact of Corporate Social Responsibility on Reputation – Insights from Tweets on Sustainable Development Goals by CEOs”
Journal title: Journal of Retailing and Consumer Services
Authors: Purva Grover and Arpan Kumar Kar
We investigate the impact of advertisements and promotions on Twitter. The study explores user participation, user engagement and user retention on Twitter. The study proposes a new Social Media Engagement model for understanding user dynamics. The study provides interesting inputs for promotional marketing tweets.
Demand generation is an umbrella term describing all the marketing strategies that drive customer awareness about your services and nurture a lasting interest in your products. Take four crucial ingredients – social media outreach, content marketing techniques, personalized email marketing, and real-world marketing – and you have the recipe for demand generation. Throw in customer retention strategies and you’ll ensure that customers stay loyal to you and identify with your unique brand. As SEO experts at Miromind notice, driving customer interest and awareness in your products and services is of utmost concern if you want to grow and prosper.
With Social media our lives has changed a lot and especially those who are using smartphones. On one hand, it has brought transparency, open up the chances of getting new people all around the world by chatting with them on platforms like Facebook, while on other hand, and allow connecting with anyone of your choice. Without any doubt, Facebook is one of the most used social media platform but with so many things happening around the world people get worried whether they are chatting with the right person or not. Now there is no need to worry about anything, as you can easily know what is happening around with help of Facebook messenger spy app. Continue reading “List of some best Facebook messenger spy app that can change your life”
Customer relationship management (CRM) can be defined as all the actions and strategies devised to retain customers and build their loyalty. In this era of cut-throat competition when competitors are always on a lookout for snatching your business, customer loyalty is an important asset for a company. The only way to ensure customers’ loyalty is to satisfy them each time they interact with your company. Research conducted by Google and CEB revealed that customers with an emotional connection to a brand are twice as likely to purchase it than those who don’t. Continue reading “Pipedrive vs. Salesmate: 5 ways to pick the right CRM for your business”
Marketers, is there anything else more fulfilling than edging out your competition? We don’t need to go beyond the nods, do we?
Unfortunately, you have to work at being the best marketer. You must understand your market needs, the changes affecting your audience’s purchase patterns, and, you also have to determine the best way of meeting the needs of your market despite the changes? How do you do this? Edging out your competition and staying on top of the game means that you have to analyze trends. The only way to meet the needs of your customers is preparedness, which is crucial to a grade 9 math tutor as well. Continue reading “Top Digital Marketing Trends and Tips for 2018”
One of the most effective ways to succeed in the business field is by having powerful technology tools as well as marketing solutions. As an entrepreneur, you need to find ways in order to keep your venture off the ground. The way to success might be tough, but it will surely be worth all your time and effort. Continue reading “Grow Your Small Business with These 3 Effective Marketing Solutions”
Social media is a term that invokes fear in the hearts of many business owners, but really, it is not that bad. In fact, once you understand how to deliver an effective social media marketing strategy, it is quite easy. Most people perceive marketing to be all about promotions and sales, which is not the case. Marketing is a holistic process that begins when a product is created. One of the mediums that have sprung up in recent years, for this purpose is social networks. Social media marketing encompasses all the other aspects of traditional marketing such as sales, promotions, customer research, and customer feedback.
A new survey commissioned by an online local services marketplace has found that the average social media profile picture is 2 years old. Social media is one of the first things that many people check when they get up in the morning, and even though the majority of people update their social media profiles daily, their profile picture can be up to 4 years old. Continue reading “Survey finds that the average online profile picture is 2 years old”
Hotel companies should definitely embrace social media as part of their advertising strategy because it can attract a new audience to their website. The most popular platforms to use are Twitter and Facebook, but something that has gained a significant amount of followers in recent years is photo-sharing site Instagram. It has millions of people using it and putting up their best images with its famous filters. This amazing social media platform is ideal for hotel businesses as tourists adore sharing pictures while on holiday. Firms should create a profile because they can put up gorgeous photos of their property especially of a spa and gardens. Continue reading “Why Hotel Firms Must Be on Instagram To Compete Against Rivals for New Customers”
Social media and big data have been in high focus due to their potentially huge impact on business, society and polity. As more and more data gets created in social media directly by organizations and more importantly, through user generated content, the importance of mining this data was recognized. This research contributes to the same domain and peruses the twitter community before and after an event which is a major breakthrough for an economy. Such an event could be an election for a nation or an economic budget announcement for a country. In this study, the event being monitored is the Union Budget 2016 in India and try to track the conversations surrounding the budget on twitter among the corporates and individual influencers. Continue reading “Do organizations change their personality before and after critical events – Insights from Twitter Analytics”
First let me clear few things before we discuss on how to snoop into social media staff on the instant messengers. When it comes to monitoring your employees, various traditional practices are deployed but all those have gone obsolete and the organizations new, innovative and technological methods to keep eyes over their staffs. For this purpose, the monitoring applications are the best and ensure accuracy, incredible functionality, and prompt updates.
For monitoring employees, there are certain laws and local legislations. The states where the employees will be subjected to monitoring through apps demand the companies and organizations to seek the consent of the staff and get a written agreement where the employees will be monitored. All the state and local laws are applicable, and if any company monitors their employees without their permission, it may cause problems for the both so laws should be thoroughly followed and everything to be done should be in the legal limits. Continue reading “How to Monitor Your Social Media Staff on Instant Messengers?”
Facebook users have suddenly started showing a lot of concern surrounding privacy. Many have started posting apparently legal looking status messages in the social media platform. Interestingly, a lot of users have taken them seriously. To address those ideas and thoughts, some nice trolling has also happened, some of which we are sharing here, just for laughs: Continue reading “Facebook trolled for Privacy”
A lot of turmoil and natural calamities are hitting us these days. While a very large percentage of the digitally enabled population of this world is on Facebook, the company provides a novel way to let people and relatives of a family know that they are safe, in case a natural calamity happens to pass in the location a particular facebook user is, at the point of time. The latest example where people has been using this feature is in the Calcutta or Kolkata calamity where a major bridge broke down burying hundreds of citizens and wounding a lot more. This was a small innovative way that potential affected users of Facebook could let their social circles know that they are safe. Continue reading “Facebook’s Safety Check Feature”
Facebook, our most popular social networking website and the prince of social media, heavily invests in Artificial Intelligence research, to enhance the usage experiences of its users. As per Facebook AI Research Lab, they are focused on propelling the field of machine knowledge and creating innovations that give individuals better approaches to impart. In the near future, they try to comprehend insight and make wiser and knowledge generating intelligent information systems. By what method will they fulfill this? By building the best AI lab on the planet. Continue reading “Facebook’s new offers from Artificial Intelligence Research”
Well, Christmas comes early for some people. I am referring to the Instagram addicts’.As we all know, Instagram has become top-notch and the darling of all. From celebrities to marketers, I mean, who is not using it? It’s become a thing now that when you get a darling baby, you get to create an account from them at only a few months old. Even two or three months babies are in Instagram. From the latest reports, Instagram recently hit 400 million active users beating some of the giants who have been there since time memorial like Twitter. Continue reading “Account Switching: Instagram’s new update for user’s ease”
We are happy to share with our readers that a brief interview was conducted on the editor of Tech-Talk. We share the details of the queries shared in the discussion in this article. Continue reading “DSS on website selection for internet advertising”