ICTs, Business and Society
Tag: Social media
Journal title: Journal of Retailing and Consumer Services
Authors: Purva Grover and Arpan Kumar Kar
We investigate the impact of advertisements and promotions on Twitter. The study explores user participation, user engagement and user retention on Twitter. The study proposes a new Social Media Engagement model for understanding user dynamics. The study provides interesting inputs for promotional marketing tweets.
Demand generation is an umbrella term describing all the marketing strategies that drive customer awareness about your services and nurture a lasting interest in your products. Take four crucial ingredients – social media outreach, content marketing techniques, personalized email marketing, and real-world marketing – and you have the recipe for demand generation. Throw in customer retention strategies and you’ll ensure that customers stay loyal to you and identify with your unique brand. As SEO experts at Miromind notice, driving customer interest and awareness in your products and services is of utmost concern if you want to grow and prosper.
Continue reading “All You Need to Know About Demand Generation Marketing”
With Social media our lives has changed a lot and especially those who are using smartphones. On one hand, it has brought transparency, open up the chances of getting new people all around the world by chatting with them on platforms like Facebook, while on other hand, and allow connecting with anyone of your choice. Without any doubt, Facebook is one of the most used social media platform but with so many things happening around the world people get worried whether they are chatting with the right person or not. Now there is no need to worry about anything, as you can easily know what is happening around with help of Facebook messenger spy app. Continue reading “List of some best Facebook messenger spy app that can change your life”
Customer relationship management (CRM) can be defined as all the actions and strategies devised to retain customers and build their loyalty. In this era of cut-throat competition when competitors are always on a lookout for snatching your business, customer loyalty is an important asset for a company. The only way to ensure customers’ loyalty is to satisfy them each time they interact with your company. Research conducted by Google and CEB revealed that customers with an emotional connection to a brand are twice as likely to purchase it than those who don’t. Continue reading “Pipedrive vs. Salesmate: 5 ways to pick the right CRM for your business”
Marketers, is there anything else more fulfilling than edging out your competition? We don’t need to go beyond the nods, do we?
Unfortunately, you have to work at being the best marketer. You must understand your market needs, the changes affecting your audience’s purchase patterns, and, you also have to determine the best way of meeting the needs of your market despite the changes? How do you do this? Edging out your competition and staying on top of the game means that you have to analyze trends. The only way to meet the needs of your customers is preparedness, which is crucial to a grade 9 math tutor as well. Continue reading “Top Digital Marketing Trends and Tips for 2018”
One of the most effective ways to succeed in the business field is by having powerful technology tools as well as marketing solutions. As an entrepreneur, you need to find ways in order to keep your venture off the ground. The way to success might be tough, but it will surely be worth all your time and effort. Continue reading “Grow Your Small Business with These 3 Effective Marketing Solutions”
Social media is a term that invokes fear in the hearts of many business owners, but really, it is not that bad. In fact, once you understand how to deliver an effective social media marketing strategy, it is quite easy. Most people perceive marketing to be all about promotions and sales, which is not the case. Marketing is a holistic process that begins when a product is created. One of the mediums that have sprung up in recent years, for this purpose is social networks. Social media marketing encompasses all the other aspects of traditional marketing such as sales, promotions, customer research, and customer feedback.
A new survey commissioned by an online local services marketplace has found that the average social media profile picture is 2 years old. Social media is one of the first things that many people check when they get up in the morning, and even though the majority of people update their social media profiles daily, their profile picture can be up to 4 years old. Continue reading “Survey finds that the average online profile picture is 2 years old”
Hotel companies should definitely embrace social media as part of their advertising strategy because it can attract a new audience to their website. The most popular platforms to use are Twitter and Facebook, but something that has gained a significant amount of followers in recent years is photo-sharing site Instagram. It has millions of people using it and putting up their best images with its famous filters. This amazing social media platform is ideal for hotel businesses as tourists adore sharing pictures while on holiday. Firms should create a profile because they can put up gorgeous photos of their property especially of a spa and gardens. Continue reading “Why Hotel Firms Must Be on Instagram To Compete Against Rivals for New Customers”
Social media and big data have been in high focus due to their potentially huge impact on business, society and polity. As more and more data gets created in social media directly by organizations and more importantly, through user generated content, the importance of mining this data was recognized. This research contributes to the same domain and peruses the twitter community before and after an event which is a major breakthrough for an economy. Such an event could be an election for a nation or an economic budget announcement for a country. In this study, the event being monitored is the Union Budget 2016 in India and try to track the conversations surrounding the budget on twitter among the corporates and individual influencers. Continue reading “Do organizations change their personality before and after critical events – Insights from Twitter Analytics”
