More and more e-commerce companies are discovering that it’s not just the ordered item in the box that matters. Instead, considering the package as a whole is the way to go. From attractive exterior design to engaging inserts, here is a brief look into boosting business and customer satisfaction through outstanding packaging.
What is the connection between customer loyalty and online order packaging? Essentially, it comes down to evoking feelings of excitement through a positive unboxing experience. When done well, it helps customers develop trust in the brand and drives them to interact further. In other words, when your customers are surprised by an unexpected gift in their order or the packaging design exceeds expectations, they are more likely to think favorably of the brand. It’s also effectual in differentiating your brand from the competition.
These changes don’t have to be big or expensive. Simple, affordable modifications could make all the difference in creating stronger relationships with your customers and building loyalty. Whether you opt to include company swag, a discount for a future order or a handwritten thank-you note, the goal is to make an impression and show the company cares about its customers. Additionally, when thought is put into the appearance and durability of the box, it helps to get your branding in front of more people and the product safely into their eager hands.
For further information on how to utilize online order packaging to inspire customer loyalty, please see the accompanying resource.
Infographic created by Chicago Tag & Label, a custom label
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