Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics

IIT Delhi announces the call for applications for the Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics, which is planned from 6th January 2018 – 10 June 2018, and Classes to be held on Weekends/National Holidays. This will be an extensive programme of a minimum of 150 contact hours spread over 6 months.



With the advent of the internet driven era, organizations are transforming their operations so that they can harness the power of the web driven ecosystem and grow sustainably. This has led to the digitization of both processes and products. In such a digital economy, the need was realised to leverage upon innovative business models to reach out to new customers and segments. In view of this, digital marketing and hence the emergence of search engines and social media has played a significant role. In addition to this, strategic innovation approaches are needed to optimize the innovation portfolio, to help organizations achieve sustained competitive advantage and transformational growth. These emerging approaches are heavily dependent on leveraging the information assets of the organizations which is possible through the business analytics. This is an extensive training programme for working executives under the Continuing Education Programme of IIT Delhi and is not a degree programme.


  1. Gain the insights of strategic management and innovation and work towards achieving competitive advantage
  2. Understand how to use digital marketing, using search engines, websites, online content and social media
  3. Understand the different models of business analytics (e.g. predictive, web, social media, big data, etc)


Topics would cover but not be limited to Understanding the role of IT in organisations, Consulting Models and Strategies, Strategic Management, Industry and Firm levels of analysis, Competitive Analysis, IT Consulting, Systems Planning and Design for Analytics Projects, Data and Process modelling, Cloud Computing, Understanding the Digital Economy, Strategic technology management, Strategic Innovations, Business Model Innovations, Innovation Ecosystem, Innovation Culture and Performance, E-Supply Chain, E-Payments, Economics of Digital Business, Customer Relationship Management, Web 3.0, Social Media, Policy, Revenue Models, Social Media Analytics, Viral Marketing, Search Engine Marketing, Web Analytics, WordPress, Information Security in the Cyber World, Smart Cities and Smart Technologies, Emergence of Big Data, Data modeling in MS Excel, Business intelligence and Data mining, Decision Support Systems, Machine Learning, Neural Networks, Genetic Algorithms, Qualitative data analysis, Advanced statistical data analytics – linear regression, multivariate regression, logistic regression, structural equation modelling etc.

Fee Structure:

  • Course Fee: Rs. 150,000/-
  • GST @ 18%: Rs. 27,000/-
  • Total Fees Payable to IIT Delhi: Rs. 177,000/-
  • Note: There are no installments. Payments are to be made through a single Demand Draft.


Prof. Sanjay Dhir (011-2659-6386) Prof. P. V. Ilavarasan (011-2659-1174) Prof. Arpan K. Kar (011-2659-7320)
sanjaydhir@dms.iitd.ac.in vignes@iitd.ac.in arpankar@iitd.ac.in

Experts for Sessions: Faculty Members of IIT Delhi, and domain experts from the government/industry.

For whom: Working professionals, entrepreneurs, academicians, owner-managers, senior / mid-level managers, young graduates.

How to Apply: Please fill the online application form. Please also fill up the offline application form. Enclose self-attested copies of all the relevant certificates and documents to support the given details in the hard copy submission.

Please send the hard copy of your application to: Prof. Sanjay Dhir, Programme Coordinator, Department of Management Studies, Vishwakarma Bhawan, IIT Delhi, Hauz Khas, New Delhi-110016.

Note: Both online application and hard copy application / documents need to be sent for completion of application.

Links to forms: Online Application: http://tinyurl.com/iitdsidm and Hardcopy form: http://tinyurl.com/iitddec

(Please copy and paste the above links, if clicking them doesn’t work)


  • Last date for application: 19th November, 2017
  • Shortlisting for personal interview: 4rd December, 2017
  • Final list of selection: 15th December, 2017
  • Registration deadline: 23rd December, 2017
  • Commencement of classes: 6th Jan 2018.

Selection Process: All graduates are eligible. However work experience and academic background would be used in the short-listing process. Shortlisted applicants shall be called for a personal interview. Selection outcome would be dependent on a combination of past academic and professional experience as well as performance in personal interviews.

Note: We do not offer placement opportunities. This is not a degree programme but is an extensive training programme. Certificate of participation is given from IIT Delhi on completion of the programme.