Marketing in the digital age is both easier and more complicated. It is easier because you have more ways to reach a very targeted audience, allowing your business to benefit from a stream of potential customers. On the other hand, the available digital marketing instruments offer more targeting and analytic tools, making it more difficult to formulate a suitable campaign for your business.
For ecommerce store owners, digital marketing is a crucial thing to do for the success of the business. Fortunately, there are simple marketing tips that any ecommerce store can implement out of the box. We are going to take a look at some of them in this article.
Blogging for Ecommerce Store
Blogging is a must in today’s digital marketing landscape. Technically, the approach is known as content marketing; you post quality content that attracts a suitable audience to boost the site’s traffic. The main purpose of content marketing isn’t to sell products, but rather to provide value and build a loyal audience for the site.
Blogging is a lot easier to begin with, especially since there is an endless array of stories to tell as a business owner. The process of transforming a simple business idea into products that customers love, the everyday activities behind an ecommerce store or a home business, and even personal insights and industry-related tips can all make for interesting blog content to post.
As mentioned earlier, the focus of content marketing is to generate audience or traffic. You want to attract more people to your site so that you have the opportunity to convert some of them into paying customers. Make sure you add sufficient value to the blog posts and that you think about how the topics can be delivered in a suitable way based on the target audience.
Engage on Social Media
Aside from blogging, another marketing tip ecommerce store owners can try right away is engaging with customers on social media. The social media sites available today are great ways to engage the customers – and potential customers – directly. You’ll find the insights available on social media to be invaluable to the success of your business.
You can, for instance, get customers involved in the design and development of your next product or promotional offer. Simply ask your followers and the audience in general to provide input and implement the input that suits your business or the product you’re developing best.
Replying to comments, getting involved in funny or trivial conversations and responding to complaints quickly and appropriately are also among the things you can do on social media. These are all marketing tips that will help boost your exposure and allow your business to have a stronger social media presence.
Articles are great, but you really can’t beat visual posts in today’s market. Viewers have a shorter attention span nowadays and much prefer visual posts instead of long-form articles. It is time to get your camera out and start taking pictures that will grab the audience’s attention.
Similar to the previous two tips, producing visual content such as photos and designs is something that you can do yourself as a business owner. There are content creation services on the market, but you can run a visual campaign on Instagram and Pinterest by making your own content. In fact, you can assume a more personal point of view, since you are more involved with the business than anyone else.
With visual content, you want to find your audience early. Different audience segments have different preferences when it comes to the kind of photos they love to see. Get it right, and your business can also have millions of followers like the influencers that support it. Speaking of influencers….
Influencer marketing is the future. Instead of placing ads, businesses are now opting for communicating through influencers on various platforms. There are Instagram celebs, YouTube elites, and Twitter influencers that can help you get your message across and attract more people in the process.
Even better, you don’t always have to rely on paid influencer marketing to get incredible results. Through careful planning – and by investing enough time into building relationships with the influencers in your industry – you can get a lot of exposure, and thousands of new followers.
Before you start collaborating with the influencers of your choice, there are several things you need to know. First of all, your brand is tied to the influencer; if the influencer does something bad, you get the negative impact too. You want to pick influencers with good track records to safeguard your online credibility.
You also need to be very specific with your targeting. An online store that sells products for teenagers should try to win the attention of teenagers through their favorite influencers. Those who follow influencers tend to mimic what their idols do, so it is also a good idea to integrate your marketing efforts as seamlessly as possible with the usual content of the influencers.
The previous tips we covered in this article are mainly geared towards boosting your site’s exposure. What if you want to improve conversion rate or increase sales? This is where retargeting comes in handy.
Retargeting lets you retarget people who have been on your site. You can persuade those visitors into buying your products and services using several methods. The most popular one combines email marketing with retargeting.
The best retargeting technology such as OptinMonster(which you can view at https://optinmonster.com/solutions/ecommerce/) track dropped carts and automatically remind users about the items they nearly ordered. In the retargeting email, a call to action is added so that recipients can return to their shopping cart in just one click.
Retargeting – and remarketing as well – are not only effective, but also help with understanding your ecommerce site as a whole. Based on the insights you receive about dropped carts, you can take active steps towards improving the checkout process and lowering that number.
Let UX Speak for Itself
Your most effective marketing tool as an ecommerce store, however, is your customers. User experience (UX), or customer experience, is more important than ever, especially if you are serious about boosting the performance of your site to the next level. You need to start tweaking UX elements and deliver the best shopping experience possible.
Pair the stellar shopping experience with quality products and superb customer support. That last part is important, because you have the opportunity to turn regular customers into loyal evangelists of your brand, your online store, and the products you sell.
In an era where digital advertising and digital marketing are dominating the landscape, users tend to trust recommendations from others – friends and relatives in particular – more than digital ads. The more loyal customers are happy with your store’s user experience, the more people will be promoting your site to other potential customers, so make sure to find a way to keep your sites viewers attention. One option would be to invest in various ecommerce analytics that will help you identify and resolve the issues on your site. You can do this with ease using plugins such as MonsterInsights which can be downloaded to WordPress for free.
These 6 tips are among the easiest marketing tactics you can implement as an ecommerce store owner. Don’t let the simplicity fool you; they are as impactful and effective as the more complex strategies when executed correctly. Creating a blog, engaging with your audience on social media and using influencers in your marketing efforts can all help move your business forward.