Tag: Digital services

Why Hotel Firms Must Be on Instagram To Compete Against Rivals for New Customers

Hotel companies should definitely embrace social media as part of their advertising strategy because it can attract a new audience to their website. The most popular platforms to use are Twitter and Facebook, but something that has gained a significant amount of followers in recent years is photo-sharing site Instagram. It has millions of people using it and putting up their best images with its famous filters. This amazing social media platform is ideal for hotel businesses as tourists adore sharing pictures while on holiday. Firms should create a profile because they can put up gorgeous photos of their property especially of a spa and gardens. Continue reading “Why Hotel Firms Must Be on Instagram To Compete Against Rivals for New Customers”

How To Create A Top Business Website With A Professional Digital Marketing Company

Promoting a company online is a necessary part of running a business as this is where a major amount of sales happen. Digital marketing is where a company thinks about its paid advertising campaigns, website design and social media. All of these components make up a successful online presence that will result in greater web traffic and sales. Getting these things right is important for a small or large business because customers can be put off very easily if they do not like a website. What needs to be done is focus on each area to ensure that the company is using their advertising money towards the best solutions for the site. Continue reading “How To Create A Top Business Website With A Professional Digital Marketing Company”

Your mobile phone – The hub of all things digital

The mobile smartphone is now everything at once – companion, personal banker, shopper and entertainer. Are you using your mobile phone to its fullest potential?

You forgot that today was the last day for your insurance premium payment. While you wait for the traffic lights to change, you quickly pull out your phone and make the payment from your mobile banking app… Continue reading “Your mobile phone – The hub of all things digital”

Important Reasons for Digitising Content

The trend for companies nowadays is to go paperless. More and more businesses are opting to go digital. This shift to digitizing workflow and other important documents has been happening for works. Because of what technology has achieved and the recent innovation on cloud-based solutions, we now have the capability to access any file even just by using our mobile phones.

For instance, in Australia company information can be now be accessed by anyone, even the public, through ASIC search (https://www.infotrack.com.au/products/searches/company-searches/asic-search/). The history, organisational chart, and consumer laws followed or being violated can be accessed in this third-party cloud management. Continue reading “Important Reasons for Digitising Content”

The Customer, the Client and Your Internet Booking Engine

When you’re thinking about starting up a hotel business and are considering the ways you can make yours a unique success – there are probably a host of priorities that immediately spring to mind. These priorities will no doubt include working on your marketing campaign, considering the right way and the right time to properly launch your website, the way you will handle to content on your website and manifest customer service consideration you will no doubt have. Continue reading “The Customer, the Client and Your Internet Booking Engine”

Three Software that Can Boost the Digital Marketing Campaign of Your Business

The marketing landscape has undergone some vital changes during the past few years, and most of those improvements can be traced back to the continuous growth of digital platforms. As a result, companies have started to rely more on digital solutions to keep data organized and refined. Meanwhile, others have learned to keep their customers engaged using a newsletter through ActiveTrail other email marketing tools. Then finally, there are also those who have found strength in stabilizing their mobile and social media marketing campaigns.

Continue reading “Three Software that Can Boost the Digital Marketing Campaign of Your Business”

Why Businesses Should Provide Free WiFi for their Customers

As an entrepreneur, you want to find ways to attract more customers and to make your business grow. Whether you’re coming up with promotional stunts, providing great discounts, or giving away freebies in addition to your usual fantastic products or services, there are many ways to create better customer experience for your patrons.

One popular service that you might want to look into is the provision of free WiFi within the premises of your business establishment. Outdoor WiFi solutions, for instance can be deployed in food parks, al fresco cafés, and playgrounds, while reliable indoor business WiFi can be implemented inside large retail spaces, restaurants, and hotels. Continue reading “Why Businesses Should Provide Free WiFi for their Customers”

Does your site profit from using a whiteboard Animation?

Is a 2D animation ideal for your business or should you use 3D animation

When visiting various businesses on the internet, I have found that the number of 2D animations on sites are increasing. From the explainer videos about a product or service, to the welcoming page which gives a little bit of an introduction to the services of the main site, whiteboard animations are populating the world wide web. As a business, it is important to look at this growing trend and question whether or not utilizing 2D is beneficial to your brand, specifically, should you implement 3D animations and other media? Here are a few considerations to take into account prior to jumping on the whiteboard animation train. Continue reading “Does your site profit from using a whiteboard Animation?”

Models of Digital Services

Service industries are utilizing advanced information technologies, like the Internet, to improve the efficiency, reduce cost, and most importantly for providing customer with better service. All customer interaction happens at back end where various analytics is done through the use of technology. Across range of industries computer technology are being extensively used to improve market place exchanges in a variety of service settings. Apart from being so useful technology can sometimes be very hostile this can happen because of malfunction or break down. Use of Internet can potentially reduce cost on as per transaction that happens with customer but bad on line experience can severely damage customer satisfaction and customer loyalty towards service provider. Continue reading “Models of Digital Services”

Exploring multi-faceted risk in e-payments

The factors affecting proceeding of any online payments depends on multiple factors of risk perceptions by the consumer. Exploring multi-faceted risk associated with online transactions has been of interest to researchers as these parameters of perceived risk may influence consumer’s acceptance of online and other e-services. Some previous studies have been done on multi-faceted risk in e-services. This study tries to extend this line of research by examining user’s perception on multi-faceted risk in online payment in e-commerce transactions in Indian context. Results of this study indicate users awareness and there risk perception on eleven different facets of risk in e-payment transactions and tries to prioritize these risk facets into three categories based on user perception about them. Continue reading “Exploring multi-faceted risk in e-payments”

Internet TV – The future of Streaming Television

Internet Television is gradually gaining in importance as a service in this web enabled era.  Simply speaking it is the digital distribution of television content which is streamed over the Internet. Internet TV or Streaming TV is a general term that covers the delivery of television shows, channels, news, sports, entertainment and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters. This is a new format of content delivery as opposed to traditional systems like terrestrial, cable and satellite, although internet itself is received by terrestrial, cable or satellite methods. Continue reading “Internet TV – The future of Streaming Television”