One of the thoughts to ponder is in this digital era, when so many companies are jumping the bandwagon for having a presence on the web, why specifically do businesses need an integrated digital marketing services for making their presence felt over the web. Is it something that cannot be done in-house?

To begin with, a digital company would necessarily provide expertise to grow a firm’s digital presence across different platforms. But why should such a firm be engaged with? This is where it needs to be understood that firms should focus on their core competency. Every firm operating within their business as usual needs to focus on their core competencies. This is the essence of strategic planning, without which if firms get digressed, a lot of dilution happens in terms of goal achievement and dtrategic achievement, both in the short and long run. With this digital transformation of enterprises, we are witnessing an era where both products, services and processes are being transformed by the web. The digital presence becomes more and more mandatory as customers start leveraging upon the power of the web and its content to reach out to solutions providers.

However, there is a lot of challenges involved, even when the firm decides to embrace the digital era. The next big question is how to go about it? Digital transformation is needed and may be accepted, but the strategic approach to implement a digital strategy may not be known. This is where the digital marketing firms create value for your business. Not only such firms provide expertise in managing the digital presence, but also they provide a synchronised effort in creating the same. Small vendors of such services, may do more bad than good, if the services are not aligned. Implementing the so called “best practices” are not so important as how the practices are implemented and the efforts are synchronised. Unsynchronised activities and social presence building destroys more value that can be imagined. Even websites may be blacklisted by search engines due to such uncoordinated digital marketing tactics. This is where engaging with a firm with a holistic portfolio of solutions can be beneficial for your journey towards creating a strong digital presence.

However finding a company with a holistic list of services that caters to a digital strategy, is far from easy. Some companies have a high focus on the technology dimension whereas other only focus on the functional aspect. However, to really capture the benefits of a true digital strategy, the two needs to be wedded together. One such good example of a service provider in TO THE NEW Digital. TO THE NEW Digital is a premium digital services company that combines the power of technology, analytics, marketing and content for digital transformation. They are a team of over 600 professionals which includes technology experts, social media thought leaders, content specialists, and creative artisans who have transformed the digital presence of more than 300 companies spread across 30 countries across the globe. TO THE NEW Digital is also a strategic partner of many multi-national enterprises, solutions and services like Google, Amazon Web Services (AWS), YouTube, DataStax and MongoDB. This is why, creating a strategic plan for developing a digital footprint, you would need to engage with an integrated digital services provider like TO THE NEW Digital to get the best RoI for your digital strategy.