The success or failure of your mobile app is dependent on many factors. One of the most important of these factors is the experience of the user while on the app. This is the key that will determine how successful your mobile app will be.
To deliver an optimal user experience for your users, you must do some research. Analyse the behaviour patterns of your users whilst they are on the app. Unless you take the time to understand the psychological reasons why users interact the way they do with your app, you will be stuck in app development limbo trying to figure out why your apps are not performing well with your users.
The product that you create must not only cater to your users’ needs, but it must meet the expectations of your users. The first thing that you will need to do is get data about your users so you are able to create hypothetical personas of users. This is important to do because users are now demanding more from mobile apps so they will keep returning.
The following tips will help to enhance the mobile app experience for your users.
This refers to the layout of the content, design, information and other elements that will help the user complete the tasks that are in your app. The goal is to create elements in your app that will encourage users to click, tap, swipe and perform other call to actions. Be sure that your gestures remain consistent within the app to optimise usability.
Functionality That is Free of Errors
It is key to perfect your app before it is launched. Unfortunately, there are app developers who do not thoroughly test their apps before releasing them to the public. They end up regretting that they released a product that was faulty. Research has shown that over 90% of users stop using mobile apps when they are performing poorly. Over 80% will delete an app if it shows signs of flawed functionality.
If your app does not work in the beginning, all of those wonderful features that you have included will not matter. Your app’s functionality must be able to assist users with their tasks without making them put forth a lot of effort. This was their motivation for initially downloading your app. Prioritise the main features, and categorise all the other ones as optional.
Trustworthiness and Security
If you ask your users too many questions or for too many permissions whilst they are installing the app, they may become overwhelmed. Studies have shown that apps that are deemed to be ‘privacy stealing’ apps are deleted very quickly. Be sure the security permission policies are transparent on your mobile device.
Your mobile app will also need to be designed for glanceability. This simply means that the app should be designed to give your users a quick glance that will help them determine whether to install it or not. Increase a positive user experience with your app by considering these tips before launching your product.