Composable Commerce: The Future of E-Commerce

People love e-commerce platforms because they provide the fastest and easiest way to buy
virtually anything they might need, like a replacement TV remote control. But what if the only
way to buy a new remote control online was to also buy a new TV, a year’s worth of AA
batteries and subscriptions for three streaming services? It’s hard to imagine anyone needing a
new remote control that badly, but e-commerce retailers often find themselves in a similar
situation when it’s time to build their sites.

For a long time, providers operated with a “one size fits all” approach, forcing e-commerce
companies to purchase a suite of functions all at once to get the ones they needed. This meant
they were stuck with features they didn’t necessarily want or need. However, today things
are starting to change thanks to the rise of composable commerce.
This term refers to a component-based solution for building e-commerce platforms that makes
it possible for companies to pick and choose the software modules that make the most sense
for them. Because these modules are designed to be cloud-native, independent and tech-
agnostic, they can work together no matter what. This design approach makes it relatively
simple for e-commerce companies to mix and match components for each individual
touchpoint their customers use. They can choose an individual fulfillment app and be sure that
it will work seamlessly with the payment app they already use, for instance.
Companies that adopt this architecture stand to gain a lot, as it can help them reduce their
costs, enjoy limitless scalability and adapt to changing marketplace conditions in a flash.
Perhaps most importantly, it also gives them the power to offer the best possible shopping
experiences to their customers. If you want to learn more about the principles of composable
commerce and what it can do for you, take a look at the accompanying resources.