We are happy to share with our readers that a brief interview was conducted on the editor of Tech-Talk. We share the details of the queries shared in the discussion in this article.
Hello Mr Kumar,
1. You have mentioned in your paper that you identified 10 websites; could you share with us the names of the 10 websites?
2. After the advertisements were placed in the chosen websites, how much traffic did you receive from them?
Thanks and regards,
10 websites which were chosen then cannot be disclosed. As a result of the advertising, using banners, business-fundas.com had an increased traffic of 25%. Traffic and SERP rank improvement was considered as the parameter for DSS success. Alternatives to the proposed DSS would be to accommodate subjectivity and incomplete information based models in the DSS, like multi-valued logic like fuzzy set or rough set theory.
Background of Business Fundas and their details can be obtained in this case study: https://hbr.org/product/growing-the-online-portal-of-business-fundas/W14761-PDF-ENG
Dr. Arpan Kar
- Kar, A.K. (2015). Growing the Online Portal of Business Fundas. Teaching Case on Web Analytics and Web 2.0. https://hbr.org/product/growing-the-online-portal-of-business-fundas/W14761-PDF-ENG
- Kar, A.K. (2014). A Decision Support System for Website Selection for Internet based Advertising and Promotions, forthcoming in Lecture notes in Electrical Engineering, Vol. 298, pp 453-457.