Evaluating Multifaceted Risks in Digital Services

Digital services are increasingly getting prominence, due to the multi-faceted models of service delivery and different approaches of customer engagement. However such models face a lot of challenges from the different dimensions of perceived risk. An empirical investigation was conducted by our student, Mr. R Mohta, which highlights the different dimensions of risk in different digital services.To download the full article, click here: Multifaceted Risk Evaluation in Digital Services

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