Author: AK

Software Testing – Approaches and Methods

Software testing in increasingly being recognized as an area of expertise which requires specialized set of skills. In the entire scope of software project management, verification and validation of the work undertaken by a development team is of paramount importance. In this article, we explore the different approaches for software testing, which may be undertaken by the professionals working in the domain. Continue reading “Software Testing – Approaches and Methods” →

Higher Studies Options in Telangana

In the year 2014, a new state of India was born: Telangana. With Hyderabad as its capital, Telangana is not only a historically rich state but it also houses some of the most popular and ancient universities of India. In short, Telangana is one stop destination to pursue higher studies. Continue reading “Higher Studies Options in Telangana” →

Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics at IIT Delhi 2017

With the advent of the internet driven era, organizations are transforming their operations so that they can harness the power of the web driven ecosystem and grow sustainably. This has led to the digitization of both processes and products. In such a digital economy, the need was realised to leverage upon innovative business models to reach out to new customers and segments. In view of this, digital marketing and hence the emergence of search engines and social media has played a significant role. In addition to this, strategic innovation approaches are needed to optimize the innovation portfolio, to help organizations achieve sustained competitive advantage and transformational growth. These emerging approaches are heavily dependent on leveraging the information assets of the organizations which is possible through the business analytics.

Date of the Programme: 05/01/2017 to 06 /06/2017

Programme Brochure can be downloaded from IIT Delhi Website.

Continue reading “Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics at IIT Delhi 2017” →

Why Businesses Should Provide Free WiFi for their Customers

As an entrepreneur, you want to find ways to attract more customers and to make your business grow. Whether you’re coming up with promotional stunts, providing great discounts, or giving away freebies in addition to your usual fantastic products or services, there are many ways to create better customer experience for your patrons.

One popular service that you might want to look into is the provision of free WiFi within the premises of your business establishment. Outdoor WiFi solutions, for instance can be deployed in food parks, al fresco cafés, and playgrounds, while reliable indoor business WiFi can be implemented inside large retail spaces, restaurants, and hotels. Continue reading “Why Businesses Should Provide Free WiFi for their Customers” →

Do organizations change their personality before and after critical events – Insights from Twitter Analytics

Social media and big data have been in high focus due to their potentially huge impact on business, society and polity. As more and more data gets created in social media directly by organizations and more importantly, through user generated content, the importance of mining this data was recognized. This research contributes to the same domain and peruses the twitter community before and after an event which is a major breakthrough for an economy. Such an event could be an election for a nation or an economic budget announcement for a country. In this study, the event being monitored is the Union Budget 2016 in India and try to track the conversations surrounding the budget on twitter among the corporates and individual influencers.  Continue reading “Do organizations change their personality before and after critical events – Insights from Twitter Analytics” →

Does your site profit from using a whiteboard Animation?

Is a 2D animation ideal for your business or should you use 3D animation

When visiting various businesses on the internet, I have found that the number of 2D animations on sites are increasing. From the explainer videos about a product or service, to the welcoming page which gives a little bit of an introduction to the services of the main site, whiteboard animations are populating the world wide web. As a business, it is important to look at this growing trend and question whether or not utilizing 2D is beneficial to your brand, specifically, should you implement 3D animations and other media? Here are a few considerations to take into account prior to jumping on the whiteboard animation train. Continue reading “Does your site profit from using a whiteboard Animation?” →

Workshop in Cyber Security Policy 2016

The increasing reliance in our information age on product and process digitisation and e-governance makes us progressively more vulnerable to cyber attacks on our computer systems, networks and data. In their most disruptive form, cyber attacks may target the individuals, organizations, government, military, or infrastructural assets of a nation or its citizens, in isolation or event at the same time. We have finally concluded this three day workshop on information risk management and cyber security in IIT Delhi. Continue reading “Workshop in Cyber Security Policy 2016” →

Recharge Apps – A Window to Paperless Transactions

Paperless Transactions are the Future!

Did you know that by 2017, India is set to cross the 500 million internet users mark? The growth in numbers is phenomenal, considering that it was 200 million in 2013. This rising number also includes the 314 million mobile internet users. Statistics released by IAMAI also reveal that the 3G user base in India is growing rapidly and will grow up to 61.3% during 2013-2017. Speaking in numbers, the approximate 82 million 3G user base in India at the end of 2014 is estimated to reach to 284 million by then end of 2017. Continue reading “Recharge Apps – A Window to Paperless Transactions” →

A Review of Machine Learning Algorithms and Applications

With the explosion of data generation, getting optimal solutions to data driven problems is increasingly becoming a challenge, if not impossible.The importance of machine learning algorithms, which can handle this burst of data and assist in intelligent decision making, is thus realised among data scientists. Within this category of machine learning algorithms, a special focus area is bio-inspired algorithms. This review article provides the readers some inputs on the advances in the domain of bio inspired algorithms and their potential applications across domains.
Continue reading “A Review of Machine Learning Algorithms and Applications” →