Social media is a term that invokes fear in the hearts of many business owners, but really, it is not that bad. In fact, once you understand how to deliver an effective social media marketing strategy, it is quite easy. Most people perceive marketing to be all about promotions and sales, which is not the case. Marketing is a holistic process that begins when a product is created. One of the mediums that have sprung up in recent years, for this purpose is social networks. Social media marketing encompasses all the other aspects of traditional marketing such as sales, promotions, customer research, and customer feedback.
Category: Research
10 Most Useful Web Design Tips For 2017
The information laid out in this article was created to help designers deal with issues from the year 2017. There are several design-related issues that seem to have appeared in the year 2017 that have not been resolved yet. Some have appeared due to changes in technology, and other have appeared due to changes in the way people access websites, which includes changes in the way Google works. Continue reading “10 Most Useful Web Design Tips For 2017”
15 Design Hacks to Maximize Conversions
Establishing an online presence with a website for a business is all about one thing—converting an audience into customers. To make that more likely, every aspect of the website should be focused towards that goal, including its very design. Web design is not just about looks, but also how it directs the users’ overall experience with the website. Therefore, to have a website with a good conversion rate, it should have a web design that makes it easy for potential customers to get into whatever you are offering them. Here are some of the things you can do to make that happen. Continue reading “15 Design Hacks to Maximize Conversions”
Significance of Digital Technology for Logistics Start Ups In 2017
Start-ups the world over are slowly and steadily changing the way the industry works. By identifying a problem and addressing it through their products and services, they are making a name and gaining an audience for themselves. Start-ups are also not afraid to take a few unconventional routes and take some bold decisions that others would term risky, and this is helping them gain an edge.
The logistics industry too is seeing its fair share of start-ups emerge. They are leveraging technology to solve a problem and are orchestrating innovation in the truck industry to fast gain a market share. From trying new concepts such as truck platooning to solving base-line problems such as allowing shippers to make freight shipping bookings online, they are doing it all and with flair. Continue reading “Significance of Digital Technology for Logistics Start Ups In 2017”
Social Media and Business Practices in Emerging Markets
Call for papers: Social Media & Business Practices in Emerging Markets in Journal of Advances in Management Research, published by Emerald. The detailed CFP may be obtained here: http://www.emeraldgrouppublishing.com/authors/writing/calls.htm?id=7089
Continue reading “Social Media and Business Practices in Emerging Markets”
CFP for IEEE SCI 2017 Conference
========================== IEEE SCI 2017 =======================
The 2017 IEEE International Conference on Smart City Innovations
August 4-8, 2017, San Francisco, USA
http://ieee-smartworld.org/2017/sci/
Workshop/Special Session Proposal Due: January 30, 2017
Paper Submission Deadline: March 10, 2017
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The Most Popular Types of Video on Social Media
Social media video consumption has been on the rise over recent years. Because it is becoming a more popular medium than text and images, more social networks have made interacting with videos easier for users. Likewise, businesses have started to incorporate social media video marketing strategies that have lead them to digital prosperity. Continue reading “The Most Popular Types of Video on Social Media”
10 Amazing Google Chrome Experiments You Need to Try Right Now
If you are not new to the Web, Google Chrome must definitely be familiar to you. Even if you prefer another browser, Chrome is still something you are must have heard of. It certainly made its name among other browsers. Now it is closely connected with words “evolution” and “progress”. Continue reading “10 Amazing Google Chrome Experiments You Need to Try Right Now”
5 Ways Tech Is Changing Human Resources
One of the most important things for a company’s success is the team that is working on it. This is people who make it possible by simply doing their job well every day. That’s the reason why each organization should have a human resources department that is responsible for the process of supervising the work of employees and hiring new ones.Actually, the range of its functions is much bigger, but these are the key ones. Continue reading “5 Ways Tech Is Changing Human Resources”
Software Testing – Approaches and Methods
Software testing in increasingly being recognized as an area of expertise which requires specialized set of skills. In the entire scope of software project management, verification and validation of the work undertaken by a development team is of paramount importance. In this article, we explore the different approaches for software testing, which may be undertaken by the professionals working in the domain. Continue reading “Software Testing – Approaches and Methods”
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