Tag: Business Analytics

E-Commerce Analytics – The Digital Enablement Strategy

In days to come, e-commerce is gradually engulfing traditional commerce. We witness more and more traditional commerce being engulfed or moving towards digital enablement. This brings in a new set of desired skills for practitioners and job seekers. So is this really a jump into the frying pan? Continue reading “E-Commerce Analytics – The Digital Enablement Strategy”

What is Business Analytics and why the hype

Business analytics refers to the skills, technologies, applications and practices for the exploration and investigation of existing data assets to gain insight and drive business planning. It focuses on developing new insights and understanding of business performance based on data, predictive analytical models, data mining models, intelligent tools and statistical methods. Business Analytics is used for strategic, operational and tactical decision making across industry verticals such as banking, financial services, telecom, manufacturing and retail. Continue reading “What is Business Analytics and why the hype”