One of the thoughts to ponder is in this digital era, when so many companies are jumping the bandwagon for having a presence on the web, why specifically do businesses need an integrated digital marketing services for making their presence felt over the web. Is it something that cannot be done in-house? Continue reading “Why businesses need an integrated digital marketing services”
Tag: Business plan
Sustainable Business Models – Infographic
In this digiotal economy, we are witnessing a plethora of startups which are banking on the blossoming economy and trying to create value for the ecosystem. But not many of these entrepreneural ventures are able to make it big, in the days to come. So what could be the issues surrounding sustainability of business models?
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Porter’s 5 Forces Framework – Competitive Analysis of an Industry
Porter’s framework is extremely established as a premium model to establish the competitiveness of any industry. One of the challenges in using the framework is understanding what each of the nuances of the forces are. In this article we provide the details which are captured within each force conceptualized by Michael Porter in the framework diagram provided below. Continue reading “Porter’s 5 Forces Framework – Competitive Analysis of an Industry”
How to set up an E-Commerce Portal – A Case Study
2012 was an exciting year for Indian e-commerce, which capped off an incredible 5 years of exponential growth, from approximately $1.75 Billion in 2007, to over $14Bn by 2012. A lot is being written about 2013 as a year of possible consolidation for the industry. But regardless of how things develop in this sphere, 2013 will see more interesting trends and more interesting innovations in the Indian e-commerce, as the market matures. Continue reading “How to set up an E-Commerce Portal – A Case Study”
Setting up a Advisory Portal for Mobile Purchases – A Case Study
‘MobileGyan’ is very simply an e-Commerce website selling smartphones and providing consultation regarding purchase. MobileGyan serves as a platform for a variety of value adding activities regarding choice and purchase of mobile phones, in the end selling them too at lower than market prices. Our business model rests on our two strengths being surplus capital and technical talent. Continue reading “Setting up a Advisory Portal for Mobile Purchases – A Case Study”
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