Business analytics refers to the skills, technologies, applications and practices for the exploration and investigation of existing data assets to gain insight and drive business planning. It focuses on developing new insights and understanding of business performance based on data, predictive analytical models, data mining models, intelligent tools and statistical methods. Business Analytics is used for strategic, operational and tactical decision making across industry verticals such as banking, financial services, telecom, manufacturing and retail. Continue reading “What is Business Analytics and why the hype” →