What is Business Analytics and why the hype

Business analytics refers to the skills, technologies, applications and practices for the exploration and investigation of existing data assets to gain insight and drive business planning. It focuses on developing new insights and understanding of business performance based on data, predictive analytical models, data mining models, intelligent tools and statistical methods. Business Analytics is used for strategic, operational and tactical decision making across industry verticals such as banking, financial services, telecom, manufacturing and retail. Continue reading “What is Business Analytics and why the hype” →

Website Designing Strategies – Colour Schema

Website designing is a bigger challenge than is perceived to be by most webmasters. Sure, it is very easy to set up a word press or a drupal blog with a single click install, but how do you design it properly so that it delivers the intended value to your stake-holders? In this article, we would discuss upon the major issues related to the color schema of blogs and what they communicate. Continue reading “Website Designing Strategies – Colour Schema” →

Growing use of online booking tools

Given the benefits, it is hardly surprising that more and more bookings are being made online, as noted by 70 percent of travel managers and 53 percent of travelers in companies that implement OBTs. On a scale of 1-10 (1 being a strong decrease and 10 being a strong increase), the average scores are 7.5 for travel managers and 6.7 for travelers. So how do these tools really affect an enterprise? Continue reading “Growing use of online booking tools” →

7 Ps of Services Marketing

Services are very different from products. So the marketing concepts, i.e. the marketing mix, needs to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. Services marketing mix is predominantly governed by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence. The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation. In this article, we will explain the services marketing mix (i.e. the 7 P framework), while explaining how they may be used to market a knowledge based service like a blog. Continue reading “7 Ps of Services Marketing” →

Major Approaches in Information Security Breaches

Information security is the talk of the day. With the advent of growing popularity of information services and web enabling technologies for enterprise digitization, information becomes the critical asset that enterprises have to protect. So how does these critical assets fall under the risk of security breaches? Let us investigate some of the popular approaches. Continue reading “Major Approaches in Information Security Breaches” →

Security Threats in E Commerce

Over the years, E Commerce security has become an important aspect of businesses worldwide, particularly the aspects of Information Security and Computer Security. With technological advantages, we are able to eliminate ‘Human touch’ and improve efficiency in a number of areas, but with the added fear and risk that some part of the entire value chain might be compromised, leading to financial loss, and more importantly loss of private information. Continue reading “Security Threats in E Commerce” →

Financial Inclusion through Mobile Technologies

Today, banks are leveraging the advantage of smartphones by combining e-commerce with m-commerce concept. With the mobile payment options, smartphones are likely to become a credit card. Near-field communications through mobile phones have succeeded in making transfer payments easier. With banking applications being developed for tablets and iPads, m-commerce is taking a big hit. The options for premium SMS, Direct mobile billing and mobile based web payments help customers to increase the usage of smartphones. The focus is reaching out to the bottom of the pyramid for financial inclusion and promote e-commerce for this segment. Continue reading “Financial Inclusion through Mobile Technologies” →

IMPACT OF SMARTPHONES ON E-BUSINESS

The technologies of today are growing by leaps and bounds. And with the changing technology the ways of business is also shifting. For data, voice and image communications, the world has come together at one place in a form of smartphones. With the advent of “Smartphones” including tablets are becoming increasingly powerful in terms of accessibility of information in e-business. The proliferation of such devices has diverse impacts on various dimensions of IT, business practices and consumer behavior. The reach of smartphone has penetrated to a large extent that information is available to the users at their fingertips. Mobile devices are becoming closer to digital wallets. The mobile phones are no more considered as future technology, it is in fact very much utilized in present context. Continue reading “IMPACT OF SMARTPHONES ON E-BUSINESS” →