Tag: Marketing

Signs and Banners: Using Them Wisely

Banners and signs are frequently used as a part of every company’s marketing strategy. Marketing such as this involves large sums of marketing money and it is only fair that the company spending so much get’s the invested money’s worth in terms of exposure. It is not as complicated as you believe. In fact, it is important first to judge if the marketing strategy is worth the money spent. Continue reading “Signs and Banners: Using Them Wisely” →

Impact of Color in Branding – Infographic

The impact of colors in branding and very specifically in understanding the brand personality type has been highly explored in consumer behavior literature. It is interesting to know that brands and their personality have very strong linkages to specific colors and this is encountered and professed while designing all communication channels of the brand including that of the web. Continue reading “Impact of Color in Branding – Infographic” →

Logo Design Strategy – Infographic

The strategies surrounding logo design can be subtle and difficult to achieve. Then how to go about designing a logo, which is the brand, and the face of your business. In this infographic, some food for thoughts has been added for the new age entrepreneur, when the business may need a new logo and how to plan for designing it. Continue reading “Logo Design Strategy – Infographic” →

7 Ps of Services Marketing

Services are very different from products. So the marketing concepts, i.e. the marketing mix, needs to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. Services marketing mix is predominantly governed by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence. The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation. In this article, we will explain the services marketing mix (i.e. the 7 P framework), while explaining how they may be used to market a knowledge based service like a blog. Continue reading “7 Ps of Services Marketing” →

Using Pop Up Shops to Boost Sales

A rising number of retailers are taking advantage of pop up shops and it’s not hard to see why. These temporary outlets can cause a real stir and get consumers talking, boosting firms’ profiles as a result. In a bid to exploit the potential of these retail initiatives, the national enterprise Startup Britain drove the creation of a series of pop-up shops in London last year. Following suit, Popup Moreton has now been launched, the Cotswold Journal reports. Continue reading “Using Pop Up Shops to Boost Sales” →