Industrial Marketing Management
Call for Papers
Dark Side of Sharing Economy – Managing and sustaining B2B relationships on platforms
Deadline for submission: October 1, 2021
Tag: Research
Double Century of Citations – Review on AI/ML Algorithms
The first double century is always special. This is a review article I developed in 2014 after I joined IITD and it got finally published in Expert Systems with Applications (Impact Factor >4, ABS Rank 3) journal in 2016. This article I developed while developing content for my analytics course so that I could explain extremely complex somewhat popular/emerging AI/ML algorithms in the simplest of ways, and non-mathematically to my students. Thankful for all the support.
Link to article: https://www.sciencedirect.com/science/article/abs/pii/S095741741630183X
Continue reading “Double Century of Citations – Review on AI/ML Algorithms”
More in the century club
Two articles of mine hit a century of citations at the same time in Google Scholar. Feeling elated. Thanks a lot to all my collaborators and researchers from similar disciplines for supporting my small steps in research.
Impact of Corporate Social Responsibility on Reputation – Insights from Tweets on Sustainable Development Goals by CEOs
International Journal of Information Management, Volume 48, October 2019, Pages 39-52
Abstract
Social media had been extensively used for communication and networking purposes among corporates. Literature indicates social media platforms had also been used by the firms for building relationship with different stakeholders (i.e. customers, employees, investors and neighbouring communities). But there exists a gap in literature, whether social capital present on social media can be used for building corporate reputation (CR) in the society. Literature indicates corporate social responsibility (CSR) impacts CR. Therefore this study explores how CSR messages on social media impacts CR. For this study assumption was made that all the concerns and issues raised by Sustainable Development Goals (SDGs) are the social responsibilities of the CEOs. The study tries to explore this gap by analysing the tweets posted by two group of CEOs, i.e. CEOs in top 200 fortune companies and top 100 social influencer CEOs. Continue reading “Impact of Corporate Social Responsibility on Reputation – Insights from Tweets on Sustainable Development Goals by CEOs”
User Engagement for Mobile Payment Service Providers – Introducing the Social Media Engagement model
Journal title: Journal of Retailing and Consumer Services
Authors: Purva Grover and Arpan Kumar Kar
Highlights
We investigate the impact of advertisements and promotions on Twitter. The study explores user participation, user engagement and user retention on Twitter. The study proposes a new Social Media Engagement model for understanding user dynamics. The study provides interesting inputs for promotional marketing tweets.
“Technology enabled Health” – Insights from Twitter Analytics with a Socio-Technical Perspective
International Journal of Information Management, Vol 43, pp 85-97.
Big data with cognitive computing: A review for the future
Abstract : Analysis of data by humans can be a time-consuming activity and thus use of sophisticated cognitive systems can be utilized to crunch this enormous amount of data. Cognitive computing can be utilized to reduce the shortcomings of the concerns faced during big data analytics. The aim of the study is to provide readers a complete understanding of past, present and future directions in the domain big data and cognitive computing. A systematic literature review has been adopted for this study by using the Scopus, DBLP and Web of Science databases. The work done in the field of big data and cognitive computing is currently at the nascent stage and this is evident from the publication record. The characteristics of cognitive computing, namely observation, interpretation, evaluation and decision were mapped to the five V’s of big data namely volume, variety, veracity, velocity and value. Perspectives which touch all these parameters are yet to be widely explored in existing literature.
Journal: International Journal of Information Management (Elsevier)
Authors: Shivam Gupta, Arpan Kumar Kar, Abdullah Baabdullah, Wassan A.A Al-Khowaiter
Download the article here at Elsevier.
Digital India – Reflections and Practice | Springer
This book offers a multidisciplinary resource on digital government, while specifically focusing on its role within the emerging market of India. The Government of India (GoI) is concentrating on transforming India under the Digital India initiative. In order to do so, it has emphasized three core areas: (1) Computing infrastructure as a utility to every citizen; (2) Governance and services on demand; and (3) Digital empowerment of citizens. The chapters in this book address issues surrounding these areas, highlighting concepts such as knowledge societies, urban operations and logistics, issues in managing emergent Information Communication Technologies (ICTs), and also smart analytics for urbanization. The chapters contribute to the theory, practice and policy for a “Digital India.” The book captures lessons, knowledge, experiences (about challenges, drivers, antecedents, etc.) and best practices emerging from implementation of various projects. While the book is dedicated to a “Digital India,” this book can also be valuable resource for public administrators, government officials and researchers in other emerging markets and developing countries in Asia, Africa and Latin America where similar socio-political and economic conditions exist. Continue reading “Digital India – Reflections and Practice | Springer”
CFP for IEEE SCI 2017 Conference
========================== IEEE SCI 2017 =======================
The 2017 IEEE International Conference on Smart City Innovations
August 4-8, 2017, San Francisco, USA
http://ieee-smartworld.org/2017/sci/
Workshop/Special Session Proposal Due: January 30, 2017
Paper Submission Deadline: March 10, 2017
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The 16th IFIP Conference on e-Business, e-Services and e-Society
I3E2017
The 16th IFIP Conference on e-Business, e-Services and e-Society
Conference Theme: Digital Nations – Smart Cities, Innovation & Sustainability
Dates: 21st – 23rd November 2017
Conference Website: http://dms.iitd.ac.in/I3E2017.html Continue reading “The 16th IFIP Conference on e-Business, e-Services and e-Society”
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