As defined by Wikipedia, Search engine optimization is the science and management of digital resources to affect the visibility of a website or a web page in a search engine’s “natural” or un-paid search results. In general, higher the rankings on the web search results in the search pages, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Continue reading “Search Engine Optimization Strategy”
Tag: Web Technology
E-Commerce Analytics – The Digital Enablement Strategy
In days to come, e-commerce is gradually engulfing traditional commerce. We witness more and more traditional commerce being engulfed or moving towards digital enablement. This brings in a new set of desired skills for practitioners and job seekers. So is this really a jump into the frying pan? Continue reading “E-Commerce Analytics – The Digital Enablement Strategy”
Growing use of online booking tools
Given the benefits, it is hardly surprising that more and more bookings are being made online, as noted by 70 percent of travel managers and 53 percent of travelers in companies that implement OBTs. On a scale of 1-10 (1 being a strong decrease and 10 being a strong increase), the average scores are 7.5 for travel managers and 6.7 for travelers. So how do these tools really affect an enterprise? Continue reading “Growing use of online booking tools”
What are Online Booking Systems
A real-time online booking system is a simple piece of computer technology that allows customers to instantly book and pay for product over the internet, without any intervention on companies part. Continue reading “What are Online Booking Systems”
Major Approaches in Information Security Breaches
Information security is the talk of the day. With the advent of growing popularity of information services and web enabling technologies for enterprise digitization, information becomes the critical asset that enterprises have to protect. So how does these critical assets fall under the risk of security breaches? Let us investigate some of the popular approaches. Continue reading “Major Approaches in Information Security Breaches”
Financial Inclusion through Mobile Technologies
Today, banks are leveraging the advantage of smartphones by combining e-commerce with m-commerce concept. With the mobile payment options, smartphones are likely to become a credit card. Near-field communications through mobile phones have succeeded in making transfer payments easier. With banking applications being developed for tablets and iPads, m-commerce is taking a big hit. The options for premium SMS, Direct mobile billing and mobile based web payments help customers to increase the usage of smartphones. The focus is reaching out to the bottom of the pyramid for financial inclusion and promote e-commerce for this segment. Continue reading “Financial Inclusion through Mobile Technologies”
IMPACT OF SMARTPHONES ON E-BUSINESS
The technologies of today are growing by leaps and bounds. And with the changing technology the ways of business is also shifting. For data, voice and image communications, the world has come together at one place in a form of smartphones. With the advent of “Smartphones” including tablets are becoming increasingly powerful in terms of accessibility of information in e-business. The proliferation of such devices has diverse impacts on various dimensions of IT, business practices and consumer behavior. The reach of smartphone has penetrated to a large extent that information is available to the users at their fingertips. Mobile devices are becoming closer to digital wallets. The mobile phones are no more considered as future technology, it is in fact very much utilized in present context. Continue reading “IMPACT OF SMARTPHONES ON E-BUSINESS”
Types of E-Commerce
Today electronic commerce is fast changing the way firms do business. Every firm who wants to sustain are reinventing themselves and their business models to find out innovative ways to leverage upon the power of the web. No industry or sector is being left out in this innovation and disruption. So what are the various e-commerce models which are striking out in today’s business? Continue reading “Types of E-Commerce”
What is E-Commerce?
E-Commerce is the use of the Internet and the Web to transact business. Main focus in e-commerce is on digitally enabled commercial transactions between and among organizations and individuals. Digitally enabled transactions include all transactions mediated by digital technology. This means transactions that occur over the Internet and the Web. Commercial transactions involve the exchange of value (e.g., money) across organizational or individual boundaries in return for products and services. Exchange of value is important for understanding the limits of e-commerce. Without an exchange of value, no commerce occurs. Continue reading “What is E-Commerce?”
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