Author: AK

WhatsApp is now Available on IPhone

Isn’t this a great news for IPhone lovers? WhatsApp is now Available on IPhone.  WhatsApp web is now available for I-Phone users.  This allows users on Google’s Chrome Browser use the desktop for messaging instantly with their connections on the mobile list. This is indeed a welcome note of technological integration and addresses the concerns surrounding inter-operability. Continue reading “WhatsApp is now Available on IPhone”

Impact of Color in Branding – Infographic

The impact of colors in branding and very specifically in understanding the brand personality type has been highly explored in consumer behavior literature. It is interesting to know that brands and their personality have very strong linkages to specific colors and this is encountered and professed while designing all communication channels of the brand including that of the web. Continue reading “Impact of Color in Branding – Infographic”

Logo Design Strategy – Infographic

The strategies surrounding logo design can be subtle and difficult to achieve. Then how to go about designing a logo, which is the brand, and the face of your business. In this infographic, some food for thoughts has been added for the new age entrepreneur, when the business may need a new logo and how to plan for designing it. Continue reading “Logo Design Strategy – Infographic”

Why you should be shifting to an Agile framework

Most of the IT Project implementations fail to realise their planned objective. Further during the course of development, IT projects fail in meeting their deadlines in budget and timeline. However, challenges in such projects can be met with the Agile methodology of project development and management. Continue reading “Why you should be shifting to an Agile framework”

How to set up an E-Commerce Portal – A Case Study

2012 was an exciting year for Indian e-commerce, which capped off an incredible 5 years of exponential growth, from approximately $1.75 Billion in 2007, to over $14Bn by 2012. A lot is being written about 2013 as a year of possible consolidation for the industry. But regardless of how things develop in this sphere, 2013 will see more interesting trends and more interesting innovations in the Indian e-commerce, as the market matures. Continue reading “How to set up an E-Commerce Portal – A Case Study”