Author: AK

E-Commerce – Frameworks, Challenges and Solutions

Introduction:  E-Commerce (electronic commerce), derived from such terms as “e-mail” and “e-markets,” is often identified as the same as e-business, in many context, though the former theoretically is a subset of the latter. It is essentially the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. Today, major corporations are rethinking their businesses in terms of the Internet and its new culture and capabilities. Companies are using the Web to buy parts and supplies from other companies, to collaborate on sales promotions, and to do joint research. Exploiting the convenience, availability, and world-wide reach of the Internet, many companies, such as Amazon.com, the book sellers, has already discovered how to use the Internet successfully.
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Growing use of online booking tools

Given the benefits, it is hardly surprising that more and more bookings are being made online, as noted by 70 percent of travel managers and 53 percent of travelers in companies that implement OBTs. On a scale of 1-10 (1 being a strong decrease and 10 being a strong increase), the average scores are 7.5 for travel managers and 6.7 for travelers. So how do these tools really affect an enterprise? Continue reading “Growing use of online booking tools” →

7 Ps of Services Marketing

Services are very different from products. So the marketing concepts, i.e. the marketing mix, needs to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. Services marketing mix is predominantly governed by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence. The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation. In this article, we will explain the services marketing mix (i.e. the 7 P framework), while explaining how they may be used to market a knowledge based service like a blog. Continue reading “7 Ps of Services Marketing” →

Major Approaches in Information Security Breaches

Information security is the talk of the day. With the advent of growing popularity of information services and web enabling technologies for enterprise digitization, information becomes the critical asset that enterprises have to protect. So how does these critical assets fall under the risk of security breaches? Let us investigate some of the popular approaches. Continue reading “Major Approaches in Information Security Breaches” →

Security Threats in E Commerce

Over the years, E Commerce security has become an important aspect of businesses worldwide, particularly the aspects of Information Security and Computer Security. With technological advantages, we are able to eliminate ‘Human touch’ and improve efficiency in a number of areas, but with the added fear and risk that some part of the entire value chain might be compromised, leading to financial loss, and more importantly loss of private information. Continue reading “Security Threats in E Commerce” →

Financial Inclusion through Mobile Technologies

Today, banks are leveraging the advantage of smartphones by combining e-commerce with m-commerce concept. With the mobile payment options, smartphones are likely to become a credit card. Near-field communications through mobile phones have succeeded in making transfer payments easier. With banking applications being developed for tablets and iPads, m-commerce is taking a big hit. The options for premium SMS, Direct mobile billing and mobile based web payments help customers to increase the usage of smartphones. The focus is reaching out to the bottom of the pyramid for financial inclusion and promote e-commerce for this segment. Continue reading “Financial Inclusion through Mobile Technologies” →

IMPACT OF SMARTPHONES ON E-BUSINESS

The technologies of today are growing by leaps and bounds. And with the changing technology the ways of business is also shifting. For data, voice and image communications, the world has come together at one place in a form of smartphones. With the advent of “Smartphones” including tablets are becoming increasingly powerful in terms of accessibility of information in e-business. The proliferation of such devices has diverse impacts on various dimensions of IT, business practices and consumer behavior. The reach of smartphone has penetrated to a large extent that information is available to the users at their fingertips. Mobile devices are becoming closer to digital wallets. The mobile phones are no more considered as future technology, it is in fact very much utilized in present context. Continue reading “IMPACT OF SMARTPHONES ON E-BUSINESS” →

Types of E-Commerce

Today electronic commerce is fast changing the way firms do business. Every firm who wants to sustain are reinventing themselves and their business models to find out innovative ways to leverage upon the power of the web. No industry or sector is being left out in this innovation and disruption. So what are the various e-commerce models which are striking out in today’s business? Continue reading “Types of E-Commerce” →

What is E-Commerce?

E-Commerce is the use of the Internet and the Web to transact business. Main focus in e-commerce is on digitally enabled commercial transactions between and among organizations and individuals. Digitally enabled transactions include all transactions mediated by digital technology. This means transactions that occur over the Internet and the Web. Commercial transactions involve the exchange of value (e.g., money) across organizational or individual boundaries in return for products and services. Exchange of value is important for understanding the limits of e-commerce. Without an exchange of value, no commerce occurs. Continue reading “What is E-Commerce?” →