Category: Management

Accounting for Startups

Successful entrepreneurs are good strategists. They have foresight to spot future trends. They have insights to commercialize and execute ideas. But most entrepreneurs might have little or no exposure to system of accounting their business transactions. Growing number of technology start-ups are ideated by technical specialists with expertise in their area of interest. The big questions are – is there a serious need for them to know the importance of accounting at the start-up stage? Does lack of accounting exposure affect the way business decisions are made in a newly established innovative venture? How can knowledge of accounting make difference to the management of start-ups? Continue reading “Accounting for Startups”

M&As of Major Banks – A History

The financial economy of the world is heavily dependent on the health of the banking system. No other industry has probably that much of an impact directly to the welfare of a nation. In this infographic, we highlight the nature of mergers and acquisitions which have happened for some of the biggest names in the banking industry, namely Citi group, JP Morgan Chase, Bank of America and Wells Fargo. Continue reading “M&As of Major Banks – A History”

Signs and Banners: Using Them Wisely

Banners and signs are frequently used as a part of every company’s marketing strategy. Marketing such as this involves large sums of marketing money and it is only fair that the company spending so much get’s the invested money’s worth in terms of exposure. It is not as complicated as you believe. In fact, it is important first to judge if the marketing strategy is worth the money spent. Continue reading “Signs and Banners: Using Them Wisely”

Why businesses need an integrated digital marketing services

One of the thoughts to ponder is in this digital era, when so many companies are jumping the bandwagon for having a presence on the web, why specifically do businesses need an integrated digital marketing services for making their presence felt over the web. Is it something that cannot be done in-house? Continue reading “Why businesses need an integrated digital marketing services”

Understanding the Career of a Digital Marketeer

The realm of Digital Marketing is a vastly evolving one for brands in India. Its biggest strength is in its potential to reach out to customers to engage with a brand whenever and wherever they choose. For this, marketers need to define a strategy that drives them towards achieving what they want from their audience and that which links to their traditional marketing. Businesses have a lot to lose if they do not embrace the Digital Marketing realm at a time when more Indians are moving to ‘click the mouse’. Continue reading “Understanding the Career of a Digital Marketeer”

Top 10 Gaming Mouse Facts

Thanks to technology, there are many things that improve our gaming experience and gaming mouse is not an exception. 55 years has gone, since Douglas Engelbart invented world’s first Computer pointing device, with the assistance of Bill English during the 1960’s, which was than patented on November 17, 1970. Strange story behind the mouse invention is that, only in 1973 mouse was first used with the Xerox Alto computer system. Continue reading “Top 10 Gaming Mouse Facts”