Understanding Information Systems as a Discipline

Information systems is an academic discipline of the complementary networks of hardware, software, users and business processes that organizations use to collect, filter, process, create and distribute data. Any specific information system aims to support planning, operations, management and decision making. Continue reading “Understanding Information Systems as a Discipline” →

Search Engine Optimization Strategy

As defined by Wikipedia, Search engine optimization is the science and management of digital resources to affect the visibility of a website or a web page in a search engine’s “natural” or un-paid search results. In general, higher the rankings on the web search results in the search pages, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Continue reading “Search Engine Optimization Strategy” →

E-Commerce Analytics – The Digital Enablement Strategy

In days to come, e-commerce is gradually engulfing traditional commerce. We witness more and more traditional commerce being engulfed or moving towards digital enablement. This brings in a new set of desired skills for practitioners and job seekers. So is this really a jump into the frying pan? Continue reading “E-Commerce Analytics – The Digital Enablement Strategy” →

E-Commerce – Frameworks, Challenges and Solutions

Introduction:  E-Commerce (electronic commerce), derived from such terms as “e-mail” and “e-markets,” is often identified as the same as e-business, in many context, though the former theoretically is a subset of the latter. It is essentially the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. Today, major corporations are rethinking their businesses in terms of the Internet and its new culture and capabilities. Companies are using the Web to buy parts and supplies from other companies, to collaborate on sales promotions, and to do joint research. Exploiting the convenience, availability, and world-wide reach of the Internet, many companies, such as Amazon.com, the book sellers, has already discovered how to use the Internet successfully.
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What is Business Analytics and why the hype

Business analytics refers to the skills, technologies, applications and practices for the exploration and investigation of existing data assets to gain insight and drive business planning. It focuses on developing new insights and understanding of business performance based on data, predictive analytical models, data mining models, intelligent tools and statistical methods. Business Analytics is used for strategic, operational and tactical decision making across industry verticals such as banking, financial services, telecom, manufacturing and retail. Continue reading “What is Business Analytics and why the hype” →

Website Designing Strategies – Colour Schema

Website designing is a bigger challenge than is perceived to be by most webmasters. Sure, it is very easy to set up a word press or a drupal blog with a single click install, but how do you design it properly so that it delivers the intended value to your stake-holders? In this article, we would discuss upon the major issues related to the color schema of blogs and what they communicate. Continue reading “Website Designing Strategies – Colour Schema” →

Growing use of online booking tools

Given the benefits, it is hardly surprising that more and more bookings are being made online, as noted by 70 percent of travel managers and 53 percent of travelers in companies that implement OBTs. On a scale of 1-10 (1 being a strong decrease and 10 being a strong increase), the average scores are 7.5 for travel managers and 6.7 for travelers. So how do these tools really affect an enterprise? Continue reading “Growing use of online booking tools” →