Author: AK

Three Software that Can Boost the Digital Marketing Campaign of Your Business

The marketing landscape has undergone some vital changes during the past few years, and most of those improvements can be traced back to the continuous growth of digital platforms. As a result, companies have started to rely more on digital solutions to keep data organized and refined. Meanwhile, others have learned to keep their customers engaged using a newsletter through ActiveTrail other email marketing tools. Then finally, there are also those who have found strength in stabilizing their mobile and social media marketing campaigns.

Continue reading “Three Software that Can Boost the Digital Marketing Campaign of Your Business”

10 Amazing Google Chrome Experiments You Need to Try Right Now

If you are not new to the Web, Google Chrome must definitely be familiar to you. Even if you prefer another browser, Chrome is still something you are must have heard of. It certainly made its name among other browsers. Now it is closely connected with words “evolution” and “progress”. Continue reading “10 Amazing Google Chrome Experiments You Need to Try Right Now”

5 Ways Tech Is Changing Human Resources

One of the most important things for a company’s success is the team that is working on it. This is people who make it possible by simply doing their job well every day. That’s the reason why each organization should have a human resources department that is responsible for the process of supervising the work of employees and hiring new ones.Actually, the range of its functions is much bigger, but these are the key ones. Continue reading “5 Ways Tech Is Changing Human Resources”

Software Testing – Approaches and Methods

Software testing in increasingly being recognized as an area of expertise which requires specialized set of skills. In the entire scope of software project management, verification and validation of the work undertaken by a development team is of paramount importance. In this article, we explore the different approaches for software testing, which may be undertaken by the professionals working in the domain. Continue reading “Software Testing – Approaches and Methods”

Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics at IIT Delhi 2017

With the advent of the internet driven era, organizations are transforming their operations so that they can harness the power of the web driven ecosystem and grow sustainably. This has led to the digitization of both processes and products. In such a digital economy, the need was realised to leverage upon innovative business models to reach out to new customers and segments. In view of this, digital marketing and hence the emergence of search engines and social media has played a significant role. In addition to this, strategic innovation approaches are needed to optimize the innovation portfolio, to help organizations achieve sustained competitive advantage and transformational growth. These emerging approaches are heavily dependent on leveraging the information assets of the organizations which is possible through the business analytics.

Date of the Programme: 05/01/2017 to 06 /06/2017

Programme Brochure can be downloaded from IIT Delhi Website.

Continue reading “Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics at IIT Delhi 2017”

Why Businesses Should Provide Free WiFi for their Customers

As an entrepreneur, you want to find ways to attract more customers and to make your business grow. Whether you’re coming up with promotional stunts, providing great discounts, or giving away freebies in addition to your usual fantastic products or services, there are many ways to create better customer experience for your patrons.

One popular service that you might want to look into is the provision of free WiFi within the premises of your business establishment. Outdoor WiFi solutions, for instance can be deployed in food parks, al fresco cafés, and playgrounds, while reliable indoor business WiFi can be implemented inside large retail spaces, restaurants, and hotels. Continue reading “Why Businesses Should Provide Free WiFi for their Customers”

Do organizations change their personality before and after critical events – Insights from Twitter Analytics

Social media and big data have been in high focus due to their potentially huge impact on business, society and polity. As more and more data gets created in social media directly by organizations and more importantly, through user generated content, the importance of mining this data was recognized. This research contributes to the same domain and peruses the twitter community before and after an event which is a major breakthrough for an economy. Such an event could be an election for a nation or an economic budget announcement for a country. In this study, the event being monitored is the Union Budget 2016 in India and try to track the conversations surrounding the budget on twitter among the corporates and individual influencers.  Continue reading “Do organizations change their personality before and after critical events – Insights from Twitter Analytics”