The impact of colors in branding and very specifically in understanding the brand personality type has been highly explored in consumer behavior literature. It is interesting to know that brands and their personality have very strong linkages to specific colors and this is encountered and professed while designing all communication channels of the brand including that of the web. Continue reading “Impact of Color in Branding – Infographic”
Category: Business
How to set up an E-Commerce Portal – A Case Study
2012 was an exciting year for Indian e-commerce, which capped off an incredible 5 years of exponential growth, from approximately $1.75 Billion in 2007, to over $14Bn by 2012. A lot is being written about 2013 as a year of possible consolidation for the industry. But regardless of how things develop in this sphere, 2013 will see more interesting trends and more interesting innovations in the Indian e-commerce, as the market matures. Continue reading “How to set up an E-Commerce Portal – A Case Study”
Setting up a Advisory Portal for Mobile Purchases – A Case Study
‘MobileGyan’ is very simply an e-Commerce website selling smartphones and providing consultation regarding purchase. MobileGyan serves as a platform for a variety of value adding activities regarding choice and purchase of mobile phones, in the end selling them too at lower than market prices. Our business model rests on our two strengths being surplus capital and technical talent. Continue reading “Setting up a Advisory Portal for Mobile Purchases – A Case Study”
Backtesting Browne’s Permanent Portfolio Theory
Does a portfolio good for any seasons – without change the weights and the asset allocation – exist?
This is the question any lazy investor asks itself. The Harry Browne’s answer, an american investment adviser died in 2006, would have been: yes, the Permanent Portfolio (PP)! Continue reading “Backtesting Browne’s Permanent Portfolio Theory”
Top 3 Indian B-Schools in World QS Rankings
The QS Rankings are out again. Three Indian B-Schools feature in the top 100-150 list, namely IIM Ahmedabad, IIM Bangalore and DMS, IIT Delhi. No other Indian B-School feature in the top 500 list created in this segment by the premium university ranking agency. Continue reading “Top 3 Indian B-Schools in World QS Rankings”
Edelweiss Tokio Life – CritiCare+
We have progressed greatly in Science, technology and virtually every sphere of life that one can think of. However, the last laugh of our lives still remains with a force-majeure beyond our control; critical ailments like cancer rattles our lives including those with whom we are closed associated with, inducing emotional as well as physical pain and trauma; further, what is even more cumbersome is the colossal list of expenditures that tend to take the wind off individuals especially those in the mid and lower income strata of the ‘so-called’ civilised society. It is thereby of utmost importance to have an insurance policy to protect oneself and especially the dependants, mainly in scenarios where there’s a single bread-earner running the show. Continue reading “Edelweiss Tokio Life – CritiCare+”
Get That Promotion At Work With These Simple Steps
Most people are not excited by the prospect of a stagnant career. In fact, most of us enter the work force wide-eyed and excited about all the great things ahead we have yet to accomplish, but with little idea on how to get there. Getting a promotion is an important part of professional growth. It requires hard work, positive attitude, ambition and the right corporate ties. There are some steps you can take to forge relationships, show a desire for success and make promotion more likely. Continue reading “Get That Promotion At Work With These Simple Steps”
Restaurant Furniture – Our Favourite Fit Outs
Choosing the right furniture to fit the design of your restaurant is essential in attracting customers. It adds an inviting atmosphere and adds to your image, making it an essential component to the design of your premises. Below are some restaurant furniture trends to consider for your restaurant. Continue reading “Restaurant Furniture – Our Favourite Fit Outs”
Five Tips for a Healthy Workplace
It’s Off to Work We Go
These days, it seems that more and more people have become interested in ensuring that they live in a healthy workplace. By learning more about ways that the workplace can be made healthier, people can begin living in more productive, positive environments. Continue reading “Five Tips for a Healthy Workplace”
Benefits of using IP security cameras
When it comes to benefiting from advances in technology the security industry is not that different from other industries. In more recent years, nowhere has this been more evident than in the area of CCTV security systems. Traditionally, analogue CCTV systems have given sterling service in monitoring the comings and goings at various business premises and public buildings. These days, however, the IP security camera is likely to play a predominant role, as part of an integrated security setup, one usually controlled by a comprehensive software package. Continue reading “Benefits of using IP security cameras”
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